Marketing News


  • MZB's Belly Buddies bubble bath

    MZB’s Belly Buddies bubble bath product is based on popular children’s characters including SpongeBob SquarePants, Dora the Explorer and Disney’s Princesses and launches next month at leading mass market retailers including Wal-Mart…
    02.16.07

  • Jean Paul Gaultier

    Jean Paul Gaultier’s new fragrance, Fleur du Male, due out this spring, is breaking the conventional male code of fragrance. Fleur du Male features white, orange blossom flowers instead of the typically used geranium and lavender and all-white…
    02.16.07

  • Harvey Nichols teamed up with U.S. plastic surgeon Barry Cohen

    U.K. department store Harvey Nichols teamed up with U.S. plastic surgeon Barry Cohen to introduce a medispa that offers non-invasive medical treatments in its Knightsbridge flagship store. Beyond spa opened in December and provides treatments such as…
    02.16.07

  • ThermaShine

    Unilever added ThermaShine to the Sunsilk family of products last month, replacing the popular ThermaSilk line of shampoos and conditioners. ThermaShine helps keep heat-styled hair from drying out using a combination of conditioning polymers and silk…
    02.16.07

  • Calypso Christiane Celle

    Calypso Christiane Celle launched its first-ever perfume, Mimosa, a floral fragrance with a blend of mimosa, rose, jasmine and citrus elements with a twist of sandalwood. A 1.7oz. spray retails for $85. The company also launched a bath and body line…
    02.16.07

  • Kashw're

    Kashwére is expanding its Spa at Home collection to include Kashwére candles. Created by Jimmy Belasco, known in the spa industry for his soy candles with distinctive combinations of both traditional and exotic scents, Kashwére&r…
    02.16.07

  • Actor Clive Owen

    Actor Clive Owen is the new face of Lancôme’s Hypnose Homme men’s fragrance and Lancôme Men skin care line, both due out this spring. Terms of the long-term agreement were not disclosed. Mr. Owen will appear in international T…
    02.16.07

  • Anastasia Soare's line of brow products

    Following an appearance on the Oprah Winfrey show, eyebrow guru Anastasia Soare’s line of brow products is entering more Nordstrom doors. Prior to December, Ms. Soare’s products were available in about half of Nordstrom’s units. Ms.…
    02.16.07

  • Clinique Catches Spring Fever with Fresh Bloom Collection

    Clinique’s Fresh Bloom 2007 Color Collection, available next month, celebrates the season’s spring flowers with muted shades in a range of new products. All Over Color is a limited edition shimmer powder available in four shades that give…
    01.10.07

  • Creative Nail Designs spring 2007 collection

    Creative Nail Design’s spring 2007 collection of six new shades launches next month. Hyper Fresh, an opalescent white; Pink Chrome, an opalescent pink; Milky Way, a lilac shimmer; Cosmic Coral, a peach shimmer; Aqua Jet, an opal mint shimmer an…
    01.10.07

  • COSi Launched a New Skin Care Range of Formulations

    Global manufacturer and personal care product developer COSi launched a new skin care range of formulations with apple extract. The range, developed for mature and post-menopausal skins, includes a combination of collagen-boosting and anti-inflam…
    01.10.07

  • Joicos K-pak styling products

    Hair stylists Dean Banowetz and Martin Samuels, lead stylists for Pirates of the Caribbean rely on Joico’s K-pak styling products. K-pak’s stylers are enhanced with the same reconstructive technology found in K-pak’s hair care formu…
    01.10.07

  • Gary Farn, Ltd., Signed a Deal with British Luxury Brand Asprey

    Fragrance distributor Gary Farn, Ltd., signed a deal with British luxury brand Asprey to distribute its Purple Water eau de cologne line in the U.S. The cologne and bath line were rolled out in November to Asprey boutiques in New York and Beverly Hil…
    01.10.07

  • Davines Mask Color Conditioning System

    Davines’ Mask Color conditioning system is a complete permanent coloring system that conditions while coloring with a milk protein-based cream. It creates healthy hair with vibrant, long-lasting shine. The Mask system is comprised of 84 shades…
    01.10.07

  • kaplanMD

    Beverly Hills dermatologist Dr. Stuart Kaplan was inspired to create the kaplanMD line after many of his female patients complained about skin damage caused by diminishing hormones. He spent years conducting research and collaborating with scientist…
    01.10.07

  • St. Johns Bay Rum

    The Women’s fragrance collection from St. Johns Bay Rum now features Lime & Floral, a delicate scent of Caribbean wildflowers with a hint of sun-ripened limes and J’Ouvert, a dewy fresh fragrance that blends the scents of West Indian…
    01.10.07

  • Ilike organic skin care

    Ilike organic skin care combines nature with cutting edge design and has been an organic favorite that has delivered effective skin care treatments in Hungary for almost 50 years. The line taps into the organic gardens from the Carpathian basin in Hu…
    01.10.07

  • XFusion Keratin Hair Fibers

    XFusion Keratin Hair Fibers are a cosmetic solution for clients with thinning hair consisting of colored, organic, hair-like fibers made of pure keratin protein, the same natural protein that makes up human hair. When applied to thinning hair section…
    01.10.07

  • Scoop NYC Launched Womens and Kids Fragrances in November

    Fashion retailer Scoop NYC launched women’s and kid’s fragrances in November, the first step in Scoop’s full-fledged entry in the beauty industry. Scoop teamed with fragrance producer Becker-Eshaya to develop the signature scent&nda…
    01.10.07

  • Banana Republic entered into the Bath and Body and Home Fragrance Market

    Retailer Banana Republic entered into the bath and body and home fragrance market with the September launch of its bath and body collection and November launch of home fragrance collection. Five scents––three for women, one unisex and one…
    01.10.07