Marketing News


  • Clarins is Reworking its Color Cosmetics Line

    Clarins is reworking its color cosmetics line just in time for spring in order to capture a greater share of the makeup market. In terms of formula, particles have been micronized to lengthen their wear and on the packaging front, the new color compa…
    01.10.07

  • Bleubay Candles

    The newest scents added to the Bleubay Candles lineup are Unwind, with tangerine, lemongrass and bergamot, lavender, cedar, myrrh, mandarin, ylang ylang, geranium and anise and Dream, with ylang ylang, lavender, gingergrass, melaleuca, clove, geraniu…
    01.10.07

  • Shiseido is Starting the New Year Off With a Bang

    Shiseido is starting the new year off with a bang with the reformulation of The Skincare line. Debuting in March, the range will incorporate the latest technologies available according to Shiseido. The Skincare is currently a 28 SKU line, but seven p…
    01.10.07

  • Givenchys Rouge Interdit Lipstick Line

    Givenchy’s Rouge Interdit lipstick line, which will be launched in March, is a “return to serious lipstick,” according to the company. The formula is a full-coverage, deeply colored formula with liquid crystals that allow for maximu…
    01.10.07

  • Aussie Gets a New Look

    Aussie gets a new look for the new year with repackaging and reformulations for its collections, available this month. After research showed that Aussie customers were loyal, albeit to one product, the company wanted to tout the benefits of a complet…
    01.10.07

  • Episciences, Inc.

    Episciences, Inc. integrates years of research into the development of its cosmeceutical, non-prescription, dermatological product line, Epionce, available through dermatologists, plastic surgeons and other skin care professionals. Each product in th…
    01.10.07

  • Celebrity Makeup Artist Jillian Dempsey has Teamed with Avon

    Celebrity makeup artist Jillian Dempsey has teamed with Avon and took on the role of global creative color director with her first order of business being the launch of Spring Style 2007 Sheer Color Collection, a seasonal collection available for two…
    01.10.07

  • Rimmels New Cosmetics Line, Underground

    Rimmel’s new cosmetics line, Underground, will launch in February with a range of products for the face, eyes, lips and nails. Underground hopes to target a younger consumer with bold new colors, textures and forms and a more visual and less te…
    01.10.07

  • Frdric Fekkais More Hair Care Line

    Frédéric Fekkai’s More hair care line is a new four-item collection launching next month for consumers suffering from thinning hair. The collection is under Fekkai’s Advanced HairCare series and is formulated to increase hai…
    01.10.07

  • Kinerase Rolls Out New Clear Skin Collection

    ● New to the Kinerase skin care family is the Clear Skin Collection. Each product in the four-product line contains kinetin, which helps retain moisture in the skin, as well as salicylic acid and Amcol’s Poly-Pore. The Clear Skin Instant…
    12.05.06

  • Dermed

    Institut’ DERMed’s CelluliteRx is a three-step system that uses a patented time-released liposome delivery system, QuSome, for increased penetration into targeted cellulite zones within the skin, and works at a cellular level addressing t…
    12.05.06

  • Honey Buns

    Using gentle and effective ingredients like baobab fruit and watermelon seed oils, African karite butter, coconut milk and aloe, Honey B.U.N.S. offers a distinctive collection of skin care that not only features ingredients from Africa, but also is e…
    12.05.06

  • Nature's Gate

    ● Nature’s Gate Organics Advanced Care Microdermabrasion Skin Refining System is a two-step regimen consisting of an exfoliating cream and moisturizing lotion, each formulated with exotic ingredients from around the world. The Retexturizi…
    12.05.06

  • Kate Somerville

    ● Celebrity skin guru Kate Somerville has formed a partnership with the spa at the Four Seasons Resort Maui. The spa will feature three treatments developed by Ms. Somerville: her signature facial, DermalQuench, which is an oxygen-based formula…
    12.05.06

  • Kylie Minogue

    Pop singer Kylie Minogue unveiled her new fragrance, Darling, from Coty last month. According to Coty, Ms. Minogue was hands on during the whole process, including selecting the name and visiting the production factory in Barcelona. Darling will be a…
    12.05.06

  • Sugar Cosmetics

    Sugar’s holiday 2006 makeup collection is jam-packed with new shades and palettes to give as gifts or keep. Freshen Up Trio combines the best breath-freshening flavors with sheer, shiny shades of lip gloss and come in flavors such as Peppermint…
    12.05.06

  • Therapy Systems

    Therapy Systems launched a full color cosmetics collection, Therapy Systems Color last month. The line includes mineral foundation, concealer, blush, eye shadow, mascara, eyeliner, lipstick and lip plumper. Going forward the company plans to introduc…
    12.05.06

  • llume

    The new fragrance collections being introduced by Illume for Spring 2007 promise to warm the hearts of lovers everywhere. Included in the group are Illume’s best-selling Chelsea Collection in Crystal Orchid, Crimson Royale and the new Violet Ro…
    12.05.06

  • Glow

    Jennifer Lopez’s first scent brand Glow will expand with Glow After Dark, which launches this month in the U.S. and internationally in mid-January. The new scent has top notes of lychee melon, sparkling mandarin, white cherry and passion fruit.…
    12.05.06

  • Milani

    Multicultural cosmetics brand Milani is revamping its image for 2007 with new products, its first print ad campaign and a piece of the mineral pie with the 2007 launch of Milani Minerals. The company scheduled a $500,000 print ad campaign in consumer…
    12.05.06