Marketing News

  • Mary Kay Gets Younger

    September 1, 2016
    Mary Kay says its independent sales force is getting younger and more diverse. In fact, nearly 50% of new Mary Kay independent beauty consultants are ages 18-34, and more than 50% of new consultants are Latina, Asian or African American. More than 15…

  • Ultra Signs Julep

    September 1, 2016
    Julep announced a national retail distribution partnership with Ulta. The beauty brand has selected 57 of its most popular items for Ulta Beauty including its favorite Love Your Bare Face Cleansing Oil, It’s Whipped Matte Lip Mousse and three e…

  • Tom's of Maine Greens Schools

    September 1, 2016
    The Tom’s of Maine “Green Your School Fund” is investing in kids and asking for consumers’ help in determining the most creative environmental projects submitted by educators nationwide by voting daily on t…

  • Mr. Bubble Goes Luxe

    September 1, 2016
    Mr. Bubble isn’t just for kids now that The Village Company, parent of the venerable bath brand, is rolling out new suite of pampering products for adults called Luxe by Mr. Bubble. “Mr. Bubble is synonymous with childhood fun but even…

  • My Black Is Beautiful Is 10

    September 1, 2016
    Procter & Gamble’s My Black Is Beautiful recently marked its 10th anniversary of participation at the Essence Festival in New Orleans.…

  • Miss USA Promotes Farouk

    September 1, 2016
    Miss USA 2016, Deshauna Barber, recently participated in a photo shoot for the launch of CHI’s Deep Brilliance Olive and Monoi Oil Hair Care line. The shoot was held at Farouk Systems’ headquarters in Houston, TX and will be part of the l…

  • Ashley & Mary-Kate & Elizabeth & James

    September 1, 2016
    Under Ashley Olsen and Mary-Kate Olsen’s creative direction, Elizabeth and James has rolled out two new fragrances: Elizabeth and James Nirvana Rose and Elizabeth and James Nirvana Bourbon. Elizabeth and James Nirvana Rose is described as…

  • Pravana's in the Pink

    September 1, 2016
    For October, Pravana is once again releasing a pink Limited Edition Nevo Intense Therapy Leave-In Treatment, a bestseller in the gluten-free, vegan styling and care line, and must-have for every salon. For every bottle sold of the Limited Edition Int…

  • Kiehl's Is Flying High

    September 1, 2016
    Amenities news: Delta Air Lines’ amenity kits recently received a facelift that includes Kiehl’s Since 1851, specifically its Lip Balm #1 and grapefruit-scented Deluxe Hand and Body Lotion with Aloe Vera and Oatmeal. Also, luxury cruise l…

  • Love Is Revlon

    September 1, 2016
    For the second year in a row, Revlon will host the Revlon Love Is On Million Dollar Challenge on This year, the company is opening up the competition to a much broader range of women’s health causes. This year’s challenge k…

  • Make Up For Ever Props Stage Artists

    September 1, 2016
    Make Up For Ever and Swedish duo Icona Pop have teamed up in a new campaign that the beauty brand says reaffirms its commitment to stage artists and to the different personalities that populate its world.…

  • Baseball, Hot Dogs and Detergent?

    September 1, 2016
    Players, parents and fans at the annual Little League Baseball World Series were treated to fun games, great prizes and much more at the Dirt-Free Dugout Experience, an on-site consumer activation created by All laundry detergent and Snuggle fabric s…

  • Proactiv Expands Retail Presence to Ulta

    Proactiv Expands Retail Presence to Ulta

    August 30, 2016
    First national beauty retail chain to carry acne treatment line.

  • Watch It Here: Beckham

    Watch It Here: Beckham's New Film for Biotherm Homme

    August 30, 2016
    Soccer icon is pitchman for L'Oréal's premium men's skin care range.

  • All In The Family for Proactiv

    All In The Family for Proactiv

    August 26, 2016
    Vanessa Williams and daughter pitch for acne range.