Marketing News

  • Best Shine Enhancing Product

    August 3, 2015
    Henkel’s Schwarzkopf has won its first Women’s Health Beauty Award win in the “Best Shine Enhancing Product” category for its Ultime Diamond Color & Radiance Shine Boost Tonic. Women’s Health Beauty Awards honors th…


  • #DitchTheDrama

    August 3, 2015
    As part of its Air Dry Revolution campaign, Procter & Gamble’s Aussie hair care brand has teamed up again with “Sh*t Girls Say” star Graydon Sheppard to release the second “Sh*t Girls Say About Hair” video. Also cele…


  • Third annual Brand Innovator’ list

    August 3, 2015
    Lindsay Chastain, digital marketing director at Sephora; Susan Kim, VP, global strategic marketing at Benefit Cosmetic; and Shaunte Mears-Watkins, director of marketing, laundry at The Clorox Company were named to the third annual Brand Innovator&rsq…


  • Politics and Perfume

    August 3, 2015
     His poll numbers may be on the rise in terms of his Republican Presidential Nomination, but in the personal care sector, Donald Trump’s stock isn’t faring as well. Both Perfumania and Farouk, companies with connections to The Donald…


  • VO5 Rolls Out Frizz-Free Promotion

    VO5 Rolls Out Frizz-Free Promotion

    July 31, 2015
    Debuts new three-step process.


  • Digital Drives Down Ad Spending Gains

    Digital Drives Down Ad Spending Gains

    July 15, 2015
    Spending increases just 2% in 2014.


  • Women Prefer Showers to Conflakes

    Women Prefer Showers to Conflakes

    July 8, 2015
    Most would skip breakfast before bathing


  • ABG announced partnership

    July 1, 2015
    Authentic Brands Group, LLC (ABG), New York, has purchased Frederick’s Of Hollywood, and has plans for the brand that extend past lingerie. ABG’s strategic focus for Frederick’s of Hollywood will be to launch a new brand vision, ex…


  • European Wax Center and Wilhelmina Models are holding a nationwide model search

    July 1, 2015
    European Wax Center and Wilhelmina Models are holding a nationwide model search. The grand prize winner will receive a contract with Wilhelmina Models and a pass entitling her to one year of complimentary waxing services at participating European Wax…


  • Palmer’s Cocoa Butter Formula has ads launching in Fall 2015

    July 1, 2015
    Palmer’s Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of its latest pregnancy ad campaign. Due this summer with her second child, Hewitt will bare her pregnant belly for the brand as the face of its trusted stretch mar…


  • So So Happy cosmetics line will debut at health specialty stores

    July 1, 2015
    Entertainment One Licensing (eOne) and Kelly Teegarden Organics’ So So Happy cosmetics line will debut at health specialty stores nationwide this summer. The collaboration is being heralded by the partners as first all natural and organic,…


  • Perfecta Products, Inc. has rebranded its Zim’s product line

    July 1, 2015
    Perfecta Products, Inc. has rebranded its Zim’s product line as Zim’s Max, and is rolling out a new logo and package design.  The new packaging is a move to better position the Zim’s Max product line under a single identity, wh…


  • 2015 Safer Choice Partner of the Year award winner

    July 1, 2015
    Pride Industries, Roseville, CA, has been named a 2015 Safer Choice Partner of the Year award winner for its outstanding achievement in the development, distribution and promotion of its PrideClean products. The company is among 21 Safer Choice Part…


  • “Developed with New York Makeup Artists” initiative

    July 1, 2015
    N.Y.C. New York Color has launched the “Developed with New York Makeup Artists” initiative, a program that supports the brand’s mission to deliver professional, innovative, yet budget-friendly go-to beauty essentials that have been…


  • National Bad Ass Hair Day

    July 1, 2015
    OGX’s latest new campaign takes aim at bad hair days. The band even celebrated “National Bad Ass Hair Day” with a new website, www.badasshairday.com, and social media campaign using #badasshairday. “There’s an overwhelm…