Marketing News


  • Emerita

    Emerita, a natural personal care products maker, launched a new line of natural skin care products for women over 40 two months ago and has already attained more than 40% distribution in the natural products channel. The new line features antioxidant…
    11.03.06

  • Clinique

    ● As the exclusive cosmetic sponsor of the 7th annual Latin Grammy Awards, held this month in New York City, Clinique created a limited edition Colour Surge Butter Shine Lipstick shade. Coqueta is a shimmery, peachy-gold shade that is available…
    11.03.06

  • PCA Advanced Skin

    ● PCA Advanced Skin Care Systems launched pHaze 41 creamy cleanser, formulated with gentle, natural cleansing agents and anti-inflammatory extracts that effectively remove dirt, oil and makeup without disrupting skin’s delicate pH balan…
    11.03.06

  • Paul Brown

    Paul Brown Hapuna Beach is a unique styling product that gives hair a just back from the beach look. Hapuna water, panthenol and wheat protein help thicken and strengthen hair while seashells from the Hapuna Bay attach to hair’s surface, provid…
    11.03.06

  • Nature's Gate Organics

    ● Nature’s Gate Organics Advanced Care is a new line of oral care products that are paraben, SLS and colorant-free and formulated with certified organic botanicals. Peppermint whitening toothpaste and raspberry mint whitening toothpaste,…
    11.03.06

  • Tummy Honey

    Tummy Honey Stretch Mark Solutions from Mother’s Intuition Inc. is a line of all-natural products that help fade existing stretch marks while preventing new ones from appearing. Tummy Honey butter penetrates deep into skin layers with cocoa but…
    11.03.06

  • Actor Derek Luke

    ● Actor Derek Luke stays camera-ready with Murad products, specifically the Environmental Shield, Essential-C eye cream to protect against UVA and UVB exposure, Essential-C toner to deposit antioxidants, Refreshing cleanser and Skin Perfecting…
    11.03.06

  • Pantina

    ● Pantina’s Living Doll collection launched in September and features Fall Look Book, which are compacts in shades such as smoky siren, drama queen and natural beauty that include three eye shadows and eyeliner. Face Case is a blush-shimm…
    11.03.06

  • Aura Cacia

    ● Aura Cacia introduced Natural Perfumes, a line of natural personal essences derived from the five botanical elements that yield essential oils––roots, flower, fruit, leaf and wood. Natural Perfumes are activated by body warmth, re…
    11.03.06

  • Carlo Mondavi

    ● Carlo Mondavi is utilizing his family’s winemaking expertise in a new anti-aging skin care line, Davi, which uses antioxidants found in grape seed oil and fermented grape seed extract. In conjunction with a French lab, Davi developed an…
    11.03.06

  • Goldwell

    ● Goldwell, a maker of professional hair care products recently launched a consumer-friendly line of styling products. Five styling segments were created to tackle specific hair concerns: volumizing, straightening, curling, and creating wild…
    11.03.06

  • St. Ives

    ● St. Ives. underwent a makeover when it introduced its Mineral Therapy line of body wash and moisturizer last month. The company redesigned and repackaged all of its products in September, and has reformulated scrubs and lotions to include new…
    11.03.06

  • Dolce and Gabbana

    ● Dolce and Gabbana will christen its deal with P&G Prestige Products with the launch of The One, which launched in Europe last month and hits the U.S. in January 2007, with full rollout by May. The One features fruity notes, uncharacteri…
    11.03.06

  • Actor Jonathan Rhys Meyers

    ● Actor Jonathan Rhys Meyers signed a contract with P&G Prestige Beauty to appear as the new face of the Hugo brand of the Hugo Boss fragrance franchise in an attempt to draw a younger, edgier crowd to the 11-year old franchise. Rhys Meyers…
    11.03.06

  • P&G

    With the August launch of its Definity anti-aging line, P&G’s Olay is closing the gap between mass and class. Each product in the Definity line retails for $27.99 and is…
    11.03.06

  • YSL Launches Perfect Touch Foundation Line

    YSL Beauté launched Perfect Touch, a new foundation line inspired by the company’s Touche Eclat, a concealer and brightener, at the beginning of this month. Perfect Touch features a built-in brush applicator for easy application on the g…
    10.04.06

  • Nurturing Force

    ● Nurturing Force launched aromatherapy blotting papers this fall and will donate 20% of all its sales for this month to the Susan G. Komen foundation, in honor of Breast Cancer Awareness Month. Nurturing Force offers a unique and rejuvenat…
    10.04.06

  • ThermaFuse

    This holiday season, the idea of gift giving gets a little hotter, thanks to ThermaFuse. The company has wrapped up some of its best hair care products in unique gift sets. Travel sizes of shampoos, conditioners and styling products that retail for $…
    10.04.06

  • Dashing Diva

    ● Dashing Diva’s new fall polish collection, available in stores this month, is named after some of a diva’s favorite libations. New shades include: Bad Britney Burgundy, a deep wine cream; Very Sherry, a dark red cream; Candied Bra…
    10.04.06

  • Klorane Laboratories

    ● Klorane Laboratories offers a line of oat extract products for frequent use that provide gentle cleansing with soothing and protective benefits. All products contain natural oat, cultivated in the open fields of Southwest France. Klorane Dr…
    10.04.06