Marketing News


  • Aura Cacia

    ● Aura Cacia introduced Natural Perfumes, a line of natural personal essences derived from the five botanical elements that yield essential oils––roots, flower, fruit, leaf and wood. Natural Perfumes are activated by body warmth, re…
    11.03.06

  • Carlo Mondavi

    ● Carlo Mondavi is utilizing his family’s winemaking expertise in a new anti-aging skin care line, Davi, which uses antioxidants found in grape seed oil and fermented grape seed extract. In conjunction with a French lab, Davi developed an…
    11.03.06

  • Goldwell

    ● Goldwell, a maker of professional hair care products recently launched a consumer-friendly line of styling products. Five styling segments were created to tackle specific hair concerns: volumizing, straightening, curling, and creating wild…
    11.03.06

  • St. Ives

    ● St. Ives. underwent a makeover when it introduced its Mineral Therapy line of body wash and moisturizer last month. The company redesigned and repackaged all of its products in September, and has reformulated scrubs and lotions to include new…
    11.03.06

  • Dolce and Gabbana

    ● Dolce and Gabbana will christen its deal with P&G Prestige Products with the launch of The One, which launched in Europe last month and hits the U.S. in January 2007, with full rollout by May. The One features fruity notes, uncharacteri…
    11.03.06

  • Actor Jonathan Rhys Meyers

    ● Actor Jonathan Rhys Meyers signed a contract with P&G Prestige Beauty to appear as the new face of the Hugo brand of the Hugo Boss fragrance franchise in an attempt to draw a younger, edgier crowd to the 11-year old franchise. Rhys Meyers…
    11.03.06

  • P&G

    With the August launch of its Definity anti-aging line, P&G’s Olay is closing the gap between mass and class. Each product in the Definity line retails for $27.99 and is…
    11.03.06

  • YSL Launches Perfect Touch Foundation Line

    YSL Beauté launched Perfect Touch, a new foundation line inspired by the company’s Touche Eclat, a concealer and brightener, at the beginning of this month. Perfect Touch features a built-in brush applicator for easy application on the g…
    10.04.06

  • Nurturing Force

    ● Nurturing Force launched aromatherapy blotting papers this fall and will donate 20% of all its sales for this month to the Susan G. Komen foundation, in honor of Breast Cancer Awareness Month. Nurturing Force offers a unique and rejuvenat…
    10.04.06

  • ThermaFuse

    This holiday season, the idea of gift giving gets a little hotter, thanks to ThermaFuse. The company has wrapped up some of its best hair care products in unique gift sets. Travel sizes of shampoos, conditioners and styling products that retail for $…
    10.04.06

  • Dashing Diva

    ● Dashing Diva’s new fall polish collection, available in stores this month, is named after some of a diva’s favorite libations. New shades include: Bad Britney Burgundy, a deep wine cream; Very Sherry, a dark red cream; Candied Bra…
    10.04.06

  • Klorane Laboratories

    ● Klorane Laboratories offers a line of oat extract products for frequent use that provide gentle cleansing with soothing and protective benefits. All products contain natural oat, cultivated in the open fields of Southwest France. Klorane Dr…
    10.04.06

  • bkamins

    The B. Kamins, Chemist Women’s Holiday gift set contains items that recreate a spa experience at home. The set includes Bamboo & Rice facial polisher, Elbow, Knee and Foot cream and Day lotion SPF 15. The B. Kamins, Chemist Men’s gi…
    10.04.06

  • Ojon Restorative Hair

    Ojon Restorative Hair Treatment is an updated version of a traditional hair treatment developed more than 500 years ago by the Miskito Indians. A unique, highly-concentrated and versatile hair rejuvenator containing 100% pure Ojon palm nut oil, Ojon…
    10.04.06

  • Johnson's

    Johnson’s launched two products specifically designed for moms––not their kids: Johnson’s Softlotion Nourishing Renewal Lotion and Softwash Nourishing Care 24 Hour Moisture Wash. Softlotion replenishes essential oils found nat…
    10.04.06

  • Napoleon Perdis

    Napoleon Perdis, a leading makeup artist in Australia, is bringing his cosmetics collection to the U.S. Along with his makeup line, Perdis plans to open an education academy in Los Angeles that is on par with his Como Centre in Melbourne, which teach…
    10.04.06

  • Pharmacopia's shea butter

    Pharmacopia's Shea Butter body lotion is a lighter version of the company’s best-selling hand cream. Ingredients include wild crafted shea butter, certified organic extra-virgin olive oil, vegetable glycerin, certified organic infusions of nour…
    10.04.06

  • Model in a Bottle

    ● Model in a Bottle Sensitive Skin is a one-of-a-kind matte finish makeup setting spray in a fragrance-free formula made with hydro essential oils of lavender and aloe vera designed for women with more sensitive skin or those prone to rosacea a…
    10.04.06

  • Mattese N.Y.C.

    Mattese N.Y.C. is a new professional cosmetics line that embodies the vibrance and energy of New York City. Developed under the guidance of makeup artist to the stars Kevyn Aucoin, Mattese N.Y.C. products are designed to help women achieve a celebrit…
    10.04.06

  • Sampar

    The City of Light by Sampar is a collection of three efficacious products that gently clarify and illuminate a dull complexion. Together, the White Velvet cleanser, Serum Luminescent and Spot Lighter work to lighten dark spots, even out skin tone and…
    10.04.06