Marketing News


  • llume

    The new fragrance collections being introduced by Illume for Spring 2007 promise to warm the hearts of lovers everywhere. Included in the group are Illume’s best-selling Chelsea Collection in Crystal Orchid, Crimson Royale and the new Violet Ro…
    12.05.06

  • Glow

    Jennifer Lopez’s first scent brand Glow will expand with Glow After Dark, which launches this month in the U.S. and internationally in mid-January. The new scent has top notes of lychee melon, sparkling mandarin, white cherry and passion fruit.…
    12.05.06

  • Milani

    Multicultural cosmetics brand Milani is revamping its image for 2007 with new products, its first print ad campaign and a piece of the mineral pie with the 2007 launch of Milani Minerals. The company scheduled a $500,000 print ad campaign in consumer…
    12.05.06

  • Baxter

    Male grooming brand Baxter cleaned up its look this fall. The November relaunch is complete with new packaging and two new products. The new blue and white packaging and cylindrical soft touch bottles are a far cry from the brand’s previous tra…
    12.05.06

  • Hugo Boss

    Hugo Boss returned to women’s scents this fall with the European launch of Femme, a warm and sensual scent with notes of oriental lily, tangerine and freesia. The scent has no plans for a U.S. launch as Hugo will focus on establishing the men&r…
    12.05.06

  • Jon Bon Jovi

    ● Jon Bon Jovi is now playing frontman to Kenneth Cole’s new fragrance, RSVP, which hit stores such as Saks Fifth Avenue last month, with full distribution planned for February. The fragrance was developed by Frank Voelkl of Firmenich and…
    12.05.06

  • Christian Dior

    ● L’Or de Vie from Parfums Christian Dior is a new antiaging concoction targeted to the luxury consumer that will be available at 60 Saks Fifth Avenue and Neiman Marcus stores starting Dec. 26. The key ingredient in L’Or de Vie is a…
    12.05.06

  • Clarins

    Clarins will unveil its Expertise 3P, a facial spray the company claims will protect skin from electromagnetic waves and urban pollution, worldwide in January. Clarins’ researchers found that when exposed to megahertz waves, the skin’s fr…
    12.05.06

  • Aveeno

    Aveeno is entering the antiaging market next year with the February launch of Positively Ageless, a line of products that use the active benefits of shiitake mushrooms, said to enhance skin’s vitality and slow the aging process. Products in the…
    12.05.06

  • Sothy's

    Sothys Paris’ line of Oxyliance skin care products now includes the Oxyliance Perfect Radiance serum to give complexions a shot of vitality. The serum utilizes a balanced composition of GP4G (Artemia extract), a cellular energy revitalizer that…
    12.05.06

  • Bobbi Brown's

    ● Bobbi Brown’s fourth fragrance, Bath, launched in October and features notes of water hyacinth, orange flower and sandalwood courtesy of Quest International. A 30ml eau de toilette retails for $40. According to Ms. Brown, she hopes to l…
    12.05.06

  • Marco Pelusi

    Robertson Boulevard salon owner Marco Pelusi launched his first product line in October, which combines his expertise as a colorist with collagen, a first in the hair care realm. The six-product line, Marco Collagen Color Guard HairCare System, is av…
    12.05.06

  • Beauty Cosmetics

    Beauty Cosmedics’ Brush2Go is a new line of mineral powders that are said to be perfect for active lifestyles. The formulas impart a natural radiance that feels weightless, covers flawlessly and provides natural SPF 20 sun protection. The powde…
    12.05.06

  • Perfumania

    Fragrance retail chain Perfumania opened 32 new stores in 2005 and is on course to open 35 this year with another 40 planned for 2007. Despite the expansion, the company still had time to add four new beauty brands in its stores in the fall. The intr…
    12.05.06

  • Yves Rocher Grooms Men With New Skin Care Line

    ● Yves Rocher recently launched several new products catering to a man’s needs. Ginseng Actif is a four-step daily regimen that includes face wash, shaving cream, after-shave balm and face lotion that helps to soothe, reinforce and protec…
    11.03.06

  • JAfra

    ● Jafra Cosmetics International’s Royal Jelly Lift Concentrate uses a unique combination of royal jelly and cutting-edge technology to help stimulate cell renewal and help prevent the appearance of wrinkles. Royal Jelly Lift Concentrate u…
    11.03.06

  • MD Skincare

    ● MD Skincare launched a new acne category for fall that includes a cleanser, spot treatment and all over solution. All-in-One Cleansing foam fights blemishes by removing bacteria, waxy plugs and blackheads. It contains a chelator that exfoliat…
    11.03.06

  • Joico

    ● Joico now offers Daily Care, a comprehensive collection of well-balanced hair care formulas that help hair retain vital moisture, promotes inner strength and gives hair brilliant shine. All the formulas in the Daily Care collection are enhanc…
    11.03.06

  • ISO

    ● ISO introduced Bouncy Curl definer, a unique styler that leaves curls defined, smooth and shiny with a soft, flexible hold. Bouncy Curl definer’s creamy malleable pomade formula blends unique polymers, moisturizers, humectants and ISO&r…
    11.03.06

  • OJon's Detox Recovery

    Ojon’s Detox Recovery cleanser is an occasional detoxifying shampoo that gently and naturally washes away impurities, hard-water minerals, excess oil and styling product build-up, and preps the hair to receive the full benefit of deep condition…
    11.03.06