Marketing News

  • Joey New York

    July 12, 2007
    Joey New York specializes in delivering results in the skin care and cosmetic categories. Invisiline, the newest addition to the brand’s growing Specialty Instant Chemistry collection, has a unique anti-aging formula that quickly reduces the lo…


  • Florida Foam

    July 12, 2007
    Summer’s intense heat and humidity can cause the skin’s sebaceous glands to work overtime, producing excess sebum, which can lead to greasy, limp hair and a shiny, oily complexion. Unlike most other shampoos and cleansers, Florida Foam do…


  • Idelle Labs has re-launched many SkinMilk products

    July 12, 2007
    Since acquiring SkinMilk in 2004, Idelle Labs has re-launched many SkinMilk products with updated formulas and packaging. The company has introduced nine new products including SkinMilk Shaving Milk and new bath & body lines SkinMilk Smoothies fo…


  • Creative Nail Designs Fall 2007 enamel collection

    July 12, 2007
    Creative Nail Design’s Fall 2007 enamel collection includes Imperial Anarchy. The Imperial Anarchy collection debuted during Fashion Week in both New York and London. The Collection features six colors—Crowned, a vintage copper metall…


  • ICE Creative Expression Styling Kit

    July 12, 2007
    ICE Creative Expression Styling Kit from Joico was designed for out-of-the-box artistry. It contains Spiker Styling Glue, Triple Efx 3-in-1, Finisher Shaping Hair Spray and Erratic Molding Clay. More info: www.joico.com…


  • Earth-Gard IAQ Takes Green to New Levels

    June 11, 2007
    Fuller Brush Commercial’s Earth-Gard IAQ (indoor air quality) is a green cleaning program with green seal certified floor and surface care products with portable dust and fume control for improved indoor air quality. The line is available in…


  • EnergyBBDO launched Dial brands new RGX Bodyspray

    June 11, 2007
    EnergyBBDO launched Dial brand’s new RGX Bodyspray (Right Guard brands) with a sexy six-spot TV campaign designed to attract younger consumers by providing a different product and message to bodyspray users. Matthew Ralston of Radical Media…


  • NYX Cosmetics green eye shadows are available

    June 11, 2007
    NYX Cosmetics’ green eye shadows are available in Single Eye Shadows, Chrome Eye Shadows and Loose Pearl Eye Shadow. Contrary to popular belief, green eye shadow is flattering on all skin tones, according to NYX. For blue eyes, consumers sho…


  • DermaQuest Skin Therapy

    June 11, 2007
    DermaQuest Skin Therapy attributes successful sales to The Vyant group marketing agency for branding and packaging re-design. The Vyant Group integrated strategy, branding and package manufacturing to streamline Dermaquest’s approach. Derma…


  • Water Mint Sake

    June 11, 2007
    Water Mint Sake has a combination of Water Mint and Orange coupled with a touch of Vanilla. Water Mint Sake is a strongly scented perennial mint from Europe and Asia sprouting densely crowded lilac-colored flowers with a perfume like that of the berg…


  • Redpoint Cosmetics

    June 11, 2007
    Redpoint Cosmetics, an anti-aging line of cosmetics, introduced Optic Effects eye pencil. Multihued, light-reflecting particles instantly illuminate and open up the eye area, giving eyes an alluring, refreshed look. The pencil deposits a multitude…


  • Aquafresh White Trays

    June 11, 2007
    New Aquafresh White Trays put their money where her mouth is. The latest innovation in tooth whitening, Aquafresh White Trays, is inviting consumers to visit www.HowMuchIsThisSmileWorth.com and guess the celebrity smile. Lloyd’s of London will…


  • Bond No. 9

    June 11, 2007
    Bond No. 9 decided to capture the essence of Coney Island and turn it into an eau de parfum. Intrigued by the vintage allure of this century-old fantasy-land with its honky-tonk chic, Mermaid Parade, incomparable hotdog haven (Nathan’s Famous)…


  • IQ Derma lip treatment

    June 11, 2007
    IQ Derma lip treatment super-fuses lips with moisture and enhances their appearance and volume. It also aids in enhancing the contour of the lips and improving the definition of the lip line. Ingredients include Maxi-Lip, a patented peptide complex t…


  • Nature Pure Labs

    June 11, 2007
    Nature Pure Lab’s new Ultra Light MoistureScreen Mist SPF 15 is a convenient spray-on moisturizer and sun protector that makes applying sunscreen easy. It is an advanced formula delivered via sheer, oil-free spray-on mist. The newly-designed mu…