Marketing News


  • Bulgari introduces Omnia Crystalline, a woody, flo

    Bulgari introduces Omnia Crystalline, a woody, floral fragrance inspired by the “pureness of crystal.” The scent launches exclusively at 95 Nordstrom doors this month and will then be available in September at select Neiman Marcus, Bloomi…
    12.09.05

  • Colorlab Custom Cosmetics launched its custom cosmetics

    Colorlab Custom Cosmetics launched its custom cosmetics counter at Galeries Lafayette’s Paris flagship store. The company transformed the traditional cosmetic counter into a dynamic, engaging interactive center where handcrafted, custom-blended…
    12.09.05

  • Bamboo Buffing Polish from Fake Bake

    Bamboo Buffing Polish from Fake Bake is a non-abrasive exfoliant that increases cell turnover. Bamboo powder is an excellent source of silica, which promotes elasticity and collagen production. It also contains ginger root for skin toning benefits, c…
    12.09.05

  • Elizabeth Arden Teams Up With the Maker of Botox

    Elizabeth Arden, Inc. has entered into an exclusive co-marketing agreement with Allergan, Inc., the maker of Botox Cosmetic and M.D. Forte, a physician-dispensed skin care line. The partnership will bring a newly formulated Prevage anti-aging treatme…
    12.09.05

  • Physicians Choice, Scotts-dale, AZ

    Physician’s Choice, Scotts-dale, AZ, launched PCA Men, a new system formulated for the special needs of men’s skin. The line includes Total Wash face and body cleanser, which penetrates surface oil and perspiration for deep cleansing with…
    12.09.05

  • Executives at Baxter of California realize mens skin tends to be

    Executives at Baxter of California realize men’s skin tends to be thicker and oilier than women’s skin. That’s the reason they launched Oil Free moisturizer, a lightweight, fragrance-free moisturizer that replenishes skin’s n…
    12.09.05

  • The Italy-based century-old beauty company Deborah Group plans

    The Italy-based century-old beauty company Deborah Group plans to launch new lines and explore new markets and sales channels within the next five years, according to company executives. The company’s portfolio includes seven cosmetic lines and…
    12.09.05

  • For our furry friends, Quebec-

    For our furry friends, Quebec-based Fruits & Passion introduces HOTdog, a new line of natural pet care products specifically designed for dogs. The line comprises five products: shampoo with natural extracts, gentle shampoo for puppies and dogs w…
    12.09.05

  • Created for people with active lifestyles, Play3 from the Agility

    Created for people with active lifestyles, Play3 from the Agility Group, Grand Rapids, MI, combines three 100ml products in one unique package—shampoo, conditioner and body wash. The products are also available in 16-oz. sizes for at-home use a…
    12.09.05

  • More than one million Americans accepted the Tide Coldwater

    More than one million Americans accepted the Tide Coldwater challenge, washing their clothes in cold water to save money and energy while still achieving deep cleaning for their laundry. The web-based challenge created by Tide Coldwater and the Allia…
    12.09.05

  • E.T. Brown has added two new products

    E.T. Brown has added two new products to its line of Palmer’s Cocoa Butter Formula skin care products—Palmer’s Cocoa Butter Formula Vitamin E Lip gloss and Palmer’s Cocoa Butter Formula with Vitamin E Body Gloss lotion. The li…
    12.09.05

  • Lancme has signed Darie Werbowy as its newest model. The

    Lancôme has signed Darie Werbowy as its newest model. The Ukrainian-born Canadian model’s first assignment will be to represent a new scent that will launch first in Europe by the end of the year and in the U.S. early next year. Executive…
    12.09.05

  • Caritas new self-tanners not only give skin a healthy glow, they

    Carita’s new self-tanners not only give skin a healthy glow, they also contain anti-aging properties. Creme Teintee Auto-Bronzante Visage SPF 8 self-tanning tinted cream for face and Lait Auto-Bronzant Galbe Jambes et Corps SPF 6 self-tanning a…
    12.09.05

  • Pharmaskincare has combined the moisturiz

    Pharmaskincare has combined the moisturizing, rejuvenating and firming qualities of a facial masque with the convenience of an easy-to-use stick. The new A Peel Microepidermal Masque Stick System helps regenerate skin’s appearance affected by a…
    12.09.05

  • Desperate Housewives star Eva Longoria

    “Desperate Housewives” star Eva Longoria has signed on as the next L’Oréal spokesperson to represent its array of beauty and cosmetic brands worldwide. Ms. Longoria joins a bevy of beautiful women contracted with L’Or&e…
    12.09.05

  • The Derma Repair Collection from

    The Derma Repair Collection from HomeSpa Collection features skin care products containing antioxidant and Dead Sea salts. Products include Vitamin C moisturizer, Vitamin C Special Hydroxy Acid cream, Rejuvenating Eye Treatment cream and Invigorating…
    12.09.05

  • Almays new Intense i-Color collection is specifically designed to

    Almay’s new Intense i-Color collection is specifically designed to intensify the natural color of the eyes. Based on color wheel theory and inspired by makeup artist techniques, the collection is customized to bring out the brown, blue, hazel o…
    12.09.05

  • This summer, CoverGirl will launch a new anti-aging foundation.

    This summer, CoverGirl will launch a new anti-aging foundation. Advanced Radiance, which will be available in 15 shades, is the first CoverGirl product with patented Olay anti-aging technology injected into the formula. Former CoverGirl spokeswoman C…
    12.09.05

  • Parlux Fragrances, Inc. will introduce a new

    Parlux Fragrances, Inc. will introduce a new Guess women’s fragrance next month. According to company executives, the fragrance will be shipped to 2,000-2,200 doors beginning July 1, 2005, including all Macy’s, Filenes, Hechts, Foleys, Ro…
    12.09.05

  • The French brand Guinot has reformulated

    The French brand Guinot has reformulated Nucleic Defense, its collection of self-tanners, sunscreens and after-sun products. The 12-product line uses a complex of fish-derived DNA molecules and UVA and UVB filters to help protect against the sun&rsqu…
    12.09.05