Marketing News


  • PartyLite Gifts new 2005 line

    PartyLite Gifts’ new 2005 line features design influences from foreign lands, a variety of materials and décor styles to suit a wide range of personal tastes. A few highlights from the line include the Global Fusion collection, which fea…
    12.09.05

  • Unilever has extended

    Unilever has extended its Axe brand to include shower gels. Available in four scents—Touch, Essence, Kilo and Phoenix—the gels are targeted to 18-24 year-old guys and retail for $3.99.…
    12.09.05

  • Just in time for sandal season,

    Just in time for sandal season, Bare Escentuals Barefeet Shoebox contains two refreshing and rejuvenating products to get feet in shape for summer. Heel Me Hydrating foot balm is a concentrated, hydrating stick that softens dry, cracked heels and Wel…
    12.09.05

  • At the request of rum maker Bacardi,

    At the request of rum maker Bacardi, Nailtini Nail Lacquers created Big Appletini, an iridescent nail color designed to complement Bacardi’s new Big Apple rum. The pearly topcoat is spiked with green and pink. A .50-fl. oz. bottle retails for $…
    12.09.05

  • San Diego-based PrimaVu,

    San Diego-based PrimaVu, a brand of specialized herbal health care products, offers Herbal Eye wash, an alternative to traditional eye washes. Herbal Eye wash contains herbal extracts that cleanse the eyes of irritants, foreign impurities, air pollut…
    12.09.05

  • The Yves Rocher Foundation,

    he Yves Rocher Foundation, the philanthropic arm of the Yves Rocher beauty company, announced the winners of the first annual Terre de Femmes “Women of the Earth” awards in the U.S. The awards honor women who make the world a greener plac…
    12.09.05

  • Revlon has extended

    Revlon has extended its licensing agreement with Pacific World Corporation, a manufacturer of nail care products, and has launched three new products in the artificial nail care category—Flex-to-Fit, a kit containing 36 nails designed to custom…
    12.09.05

  • ColorLabs new Get Glowing

    ColorLab’s new Get Glowing custom foundation contains a botanically infused formulation with sodium PCA to nourish and hydrate skin without any oily residue. An SPF of 14-16 plus an additional sunscreen boost from pomegranate extract protects s…
    12.09.05

  • Courtney Cox

    Courtney Cox has agreed to represent the Kinerase line of skin care products from Costa Mesa, CA-based Valeant Pharmaceuticals International. As its first spokesperson, she will represent the brand through personal appearances and in support material…
    12.09.05

  • Jason Natural Products

    Jason Natural Products and Earth’s Best have partnered to introduce Earth’s Best Organic Baby Care by Jason, a 70% organic baby care line that combines pure, gentle ingredients to cleanse and care for babies’ delicate and sensitive…
    12.09.05

  • Body Double

    Body Double, new from Sebastian, is a Thick-Finish Volumizing hairspray that features the company’s BondStyling Technology. It adds thickness, texture and body to fine or thin hair without adding weight. It also smoothes fly-aways and controls…
    12.09.05

  • Pump Em Up, a new lip plumping gloss

    Pump ‘Em Up, a new lip plumping gloss from Sugar Cosmetics, instantly plumps lips for a perfect pout for three to six hours after application, according to the company. The gloss contains a form of vitamin B that is said to increase circulation…
    12.09.05

  • St. Paul, MN-based Ecolab Inc.s

    St. Paul, MN-based Ecolab Inc.’s new Oasis 146 Multi-Quat Sanitizer provides a sanitizing concentration range of 150-400 parts per million with a formula to kill 99.9% of the microscopic foodborne organisms that linger after washing and rinsing…
    12.09.05

  • For those on the go,

    For those on the go, Spongeables Soap ‘n Sponge All in One exfoliates, massages, cleanses and moisturizes with a single product and can be used for 30 showers. The patent-pending technology infuses natural glycerin and olive oil-based soap into…
    12.09.05

  • Gillettes M3Power Nitro Razor Revs Up Shaving

    The new M3Power Nitro razor from Gillette brings shaving to a whole new level. The razor features a battery-powered gentle pulsing action to the shaving cartridge, which stimulates hair upward and away from the skin, making it easier to shave more th…
    12.09.05

  • Aveda revolutionizes traditional wet styling gel

    Aveda revolutionizes traditional wet styling gel with the launch of Control Tape—compact, portable parchment-like strips that dissolve into an extreme hold liquid styling gel upon contact with water. Engineered using a unique freeze-drying syst…
    12.09.05

  • Jeni Lee goes nude this spring with the introduc

    Jeni Lee goes nude this spring with the introduction of new shades. Nice Nude features Stuntman lipstick in a warm, pink nude tone and Puzzles eye shadow in light pink/beige nude shades. Naughty Nude includes Starlet eye shadow in soft light brown/be…
    12.09.05

  • Liz Claiborne launches its latest fragrance, simply called Liz, this

    Liz Claiborne launches its latest fragrance, simply called Liz, this month. Created by Jean-Marc Chaillan, Pascal Gaurin and Laurent Le Guernec of International Flavors and Fragrances, the scent has top notes of frosted mandarin, crisp pear, melon an…
    12.09.05

  • l Barbie is entering the hair care foray this month with the intro

    Barbie is entering the hair care foray this month with the introduction of four products targeting kids ages 5 to 9. Mattel worked with MZB Personal Care to create the four items, which include Barbie Watermelon Burst 2-in-1 shampoo, Barbie Grape Squ…
    12.09.05

  • Men are sensitive, after all. At least that

    Men are sensitive, after all. At least that’s what Nivea thinks. This May, the company is launching two new products for sensitive skin within the Nivea for Men collection. Nivea for Men Sensitive Face wash and Nivea for Men Sensitive lotion wi…
    12.09.05