Marketing News


  • Desperate Housewives star Eva Longoria

    “Desperate Housewives” star Eva Longoria has signed on as the next L’Oréal spokesperson to represent its array of beauty and cosmetic brands worldwide. Ms. Longoria joins a bevy of beautiful women contracted with L’Or&e…
    12.09.05

  • The Derma Repair Collection from

    The Derma Repair Collection from HomeSpa Collection features skin care products containing antioxidant and Dead Sea salts. Products include Vitamin C moisturizer, Vitamin C Special Hydroxy Acid cream, Rejuvenating Eye Treatment cream and Invigorating…
    12.09.05

  • Almays new Intense i-Color collection is specifically designed to

    Almay’s new Intense i-Color collection is specifically designed to intensify the natural color of the eyes. Based on color wheel theory and inspired by makeup artist techniques, the collection is customized to bring out the brown, blue, hazel o…
    12.09.05

  • This summer, CoverGirl will launch a new anti-aging foundation.

    This summer, CoverGirl will launch a new anti-aging foundation. Advanced Radiance, which will be available in 15 shades, is the first CoverGirl product with patented Olay anti-aging technology injected into the formula. Former CoverGirl spokeswoman C…
    12.09.05

  • Parlux Fragrances, Inc. will introduce a new

    Parlux Fragrances, Inc. will introduce a new Guess women’s fragrance next month. According to company executives, the fragrance will be shipped to 2,000-2,200 doors beginning July 1, 2005, including all Macy’s, Filenes, Hechts, Foleys, Ro…
    12.09.05

  • The French brand Guinot has reformulated

    The French brand Guinot has reformulated Nucleic Defense, its collection of self-tanners, sunscreens and after-sun products. The 12-product line uses a complex of fish-derived DNA molecules and UVA and UVB filters to help protect against the sun&rsqu…
    12.09.05

  • New Crest Kid Selected For Advertising Campaign

    A new Crest Kid has been chosen by the company to appear in an updated version of the classic “Look Mom—No Cavities!” advertising campaign, which will debut in People. To celebrate its 50th birthday, Crest launched a nationwide sear…
    12.09.05

  • Herbal Essences Haircolor just got a makeover.

    Herbal Essence’s Haircolor just got a makeover. The new formula contains pure color extracts to provide brilliant color, an after-color treatment that provides more shine and forms a protective layer over the cuticle, a redesigned color palette…
    12.09.05

  • ea Tree from John Paul Mitchell Systems

    Tea Tree from John Paul Mitchell Systems has partnered with American Forests, an international non-profit organization that preserves and grows a healthier environment with trees. For the company’s 25th anniversary and beyond, Tea Tree will fun…
    12.09.05

  • PartyLite Gifts new 2005 line

    PartyLite Gifts’ new 2005 line features design influences from foreign lands, a variety of materials and décor styles to suit a wide range of personal tastes. A few highlights from the line include the Global Fusion collection, which fea…
    12.09.05

  • Unilever has extended

    Unilever has extended its Axe brand to include shower gels. Available in four scents—Touch, Essence, Kilo and Phoenix—the gels are targeted to 18-24 year-old guys and retail for $3.99.…
    12.09.05

  • Just in time for sandal season,

    Just in time for sandal season, Bare Escentuals Barefeet Shoebox contains two refreshing and rejuvenating products to get feet in shape for summer. Heel Me Hydrating foot balm is a concentrated, hydrating stick that softens dry, cracked heels and Wel…
    12.09.05

  • At the request of rum maker Bacardi,

    At the request of rum maker Bacardi, Nailtini Nail Lacquers created Big Appletini, an iridescent nail color designed to complement Bacardi’s new Big Apple rum. The pearly topcoat is spiked with green and pink. A .50-fl. oz. bottle retails for $…
    12.09.05

  • San Diego-based PrimaVu,

    San Diego-based PrimaVu, a brand of specialized herbal health care products, offers Herbal Eye wash, an alternative to traditional eye washes. Herbal Eye wash contains herbal extracts that cleanse the eyes of irritants, foreign impurities, air pollut…
    12.09.05

  • The Yves Rocher Foundation,

    he Yves Rocher Foundation, the philanthropic arm of the Yves Rocher beauty company, announced the winners of the first annual Terre de Femmes “Women of the Earth” awards in the U.S. The awards honor women who make the world a greener plac…
    12.09.05

  • Revlon has extended

    Revlon has extended its licensing agreement with Pacific World Corporation, a manufacturer of nail care products, and has launched three new products in the artificial nail care category—Flex-to-Fit, a kit containing 36 nails designed to custom…
    12.09.05

  • ColorLabs new Get Glowing

    ColorLab’s new Get Glowing custom foundation contains a botanically infused formulation with sodium PCA to nourish and hydrate skin without any oily residue. An SPF of 14-16 plus an additional sunscreen boost from pomegranate extract protects s…
    12.09.05

  • Courtney Cox

    Courtney Cox has agreed to represent the Kinerase line of skin care products from Costa Mesa, CA-based Valeant Pharmaceuticals International. As its first spokesperson, she will represent the brand through personal appearances and in support material…
    12.09.05

  • Jason Natural Products

    Jason Natural Products and Earth’s Best have partnered to introduce Earth’s Best Organic Baby Care by Jason, a 70% organic baby care line that combines pure, gentle ingredients to cleanse and care for babies’ delicate and sensitive…
    12.09.05

  • Body Double

    Body Double, new from Sebastian, is a Thick-Finish Volumizing hairspray that features the company’s BondStyling Technology. It adds thickness, texture and body to fine or thin hair without adding weight. It also smoothes fly-aways and controls…
    12.09.05