Marketing News


  • Dove Enters Hand and Body Lotion Category

    Dove has entered the hand and body lotion category with the introduction of Body Nourishers, a line of five body lotions and creams. The five products include Intensive Nourishing Body lotion, Intensive Firming lotion, Intensive Firming cream, Cool M…
    12.09.05

  • August is going to be a busy month for

    August is going to be a busy month for Shiseido with several new launches, including two anti-aging products—Bio-Performance Super Restoring cream and Future Solution Eye and Lip Contour cream. For the first time since 2002, the company will in…
    12.09.05

  • Mango Butter Bun from Malie Kauai is a

    Mango Butter Bun from Malie Kaua’i is a new shower/bath moisturizer that is heat-activated by steam and warm water to provide a hydrating treatment of antioxidants, vitamins and minerals. The 7-oz. moisturizer, which is shaped like a mini bundt…
    12.09.05

  • Gwyneth Paltrow is the latest celebrity

    Gwyneth Paltrow is the latest celebrity spokeswoman for Estée Lauder Companies. The 32-year-old actress will begin appearing in print and television advertisements this holiday season as part of a 10-year anniversary celebration of Esté…
    12.09.05

  • In September, Yves Rocher will launch Bio

    In September, Yves Rocher will launch Bio Specific Active Sensitive line to address common problems associated with sensitive skin. The company joined forces with the French Institute of Health and Medical Research and the French National Center for…
    12.09.05

  • The newest addition to Palmers Skin

    The newest addition to Palmer’s Skin Success from E.T. Browne Drug Company, Inc. is Eventone Facial Milk, a lightweight foam cleanser that helps fade brown spots, blotchy patches and overall discoloration caused by sun exposure.…
    12.09.05

  • Beginning in January, Clarins Fragrance Group will distribute ITF

    Beginning in January, Clarins Fragrance Group will distribute ITF fragrances in the U.S. The Lodi, Italy-based fragrance marketer ITF S.p.A. has partnered with Clarins to “provide sales and marketing support to the existing ITF USA subsidiary.&…
    12.09.05

  • Parlux Fragrances, Inc.will develop and market a line of cosmet

    Parlux Fragrances, Inc.will develop and market a line of cosmetics for Paris Hilton. Parlux currently manufactures and distributes Paris Hilton fragrances and recently signed an agreement to manufacture and distribute Paris Hilton watches.…
    12.09.05

  • This fall, Black Radiance will introduce the Spotlight collection,

    This fall, Black Radiance will introduce the Spotlight collection, showcasing four new color compacts for eyes and lips. Each kit will be packaged in a custom acrylic box. Included will be a complementary makeup bag and a coupon for future use.…
    12.09.05

  • Aubrey Organics has expanded and reintroduced

    Aubrey Organics has expanded and reintroduced Men’s Stock, its line of all-natural personal care products for men. The new Men’s Stock features a three-step shave system that targets specific problems caused by ingrown hairs, razor irrita…
    12.09.05

  • CitySkin Detox treatment from Murad is designed

    CitySkin Detox treatment from Murad is designed to detoxify and neutralize the environmental toxins and pollutants that bombard the skin on a daily basis. It supports the skin’s natural photo-protection by forming a defensive shield to prevent…
    12.09.05

  • MOP Modern Organic Products new eco-friendly

    MOP Modern Organic Products’ new eco-friendly hairspray, Glisten Finish spray, contains UV inhibitors that shield the hair from harmful rays and sun damage. Wheat protein increases hair strength while resins help to create touchable hair that m…
    12.09.05

  • Grassroots, the new 76-item lifestyle line from BeautyBank,

    Grassroots, the new 76-item lifestyle line from BeautyBank, a division of Estée Lauder, will launch this August at Kohl’s Department Stores. The collection includes bath, body and hair products, as well as specialized categories for chil…
    12.09.05

  • The soothing aroma of Sham-

    The soothing aroma of Sham- pure shampoo, one of Aveda’s all-time top-selling products since its launch in 1989, is now available in a soy candle wax. At the core of the aroma is a bouquet of organic derived bergamot, certified organic lavend…
    12.09.05

  • Continuous Clean Citrus Scrub, new from Noxzema, is an exfoliator

    Continuous Clean Citrus Scrub, new from Noxzema, is an exfoliator fortified with vitamin C that cleans and refreshes the skin. A 5-oz. tube retails for $3.99.…
    12.09.05

  • California Baby launched Natural Pregnancy.

    California Baby launched Natural Pregnancy. The line, which includes body wash and intensive oil, was formulated with the heightened senses of pregnant women in mind. Each scent is meant to calm, refresh and soothe without bringing on any adverse eff…
    12.09.05

  • Sarah Jessica Parkers first scent, Lovely by Sarah

    Sarah Jessica Parker’s first scent, Lovely by Sarah Jessica Parker, will make its debut exclusively at Nordstrom’s next month, with full U.S. distribution in department and specialty stores in September. The fragrance, created by Laurent…
    12.09.05

  • Bulgari introduces Omnia Crystalline, a woody, flo

    Bulgari introduces Omnia Crystalline, a woody, floral fragrance inspired by the “pureness of crystal.” The scent launches exclusively at 95 Nordstrom doors this month and will then be available in September at select Neiman Marcus, Bloomi…
    12.09.05

  • Colorlab Custom Cosmetics launched its custom cosmetics

    Colorlab Custom Cosmetics launched its custom cosmetics counter at Galeries Lafayette’s Paris flagship store. The company transformed the traditional cosmetic counter into a dynamic, engaging interactive center where handcrafted, custom-blended…
    12.09.05

  • Bamboo Buffing Polish from Fake Bake

    Bamboo Buffing Polish from Fake Bake is a non-abrasive exfoliant that increases cell turnover. Bamboo powder is an excellent source of silica, which promotes elasticity and collagen production. It also contains ginger root for skin toning benefits, c…
    12.09.05