Marketing News


  • Nature's Gate

    ● Nature’s Gate Organics Advanced Care Microdermabrasion Skin Refining System is a two-step regimen consisting of an exfoliating cream and moisturizing lotion, each formulated with exotic ingredients from around the world. The Retexturizi…
    12.05.06

  • Kate Somerville

    ● Celebrity skin guru Kate Somerville has formed a partnership with the spa at the Four Seasons Resort Maui. The spa will feature three treatments developed by Ms. Somerville: her signature facial, DermalQuench, which is an oxygen-based formula…
    12.05.06

  • Kylie Minogue

    Pop singer Kylie Minogue unveiled her new fragrance, Darling, from Coty last month. According to Coty, Ms. Minogue was hands on during the whole process, including selecting the name and visiting the production factory in Barcelona. Darling will be a…
    12.05.06

  • Sugar Cosmetics

    Sugar’s holiday 2006 makeup collection is jam-packed with new shades and palettes to give as gifts or keep. Freshen Up Trio combines the best breath-freshening flavors with sheer, shiny shades of lip gloss and come in flavors such as Peppermint…
    12.05.06

  • Therapy Systems

    Therapy Systems launched a full color cosmetics collection, Therapy Systems Color last month. The line includes mineral foundation, concealer, blush, eye shadow, mascara, eyeliner, lipstick and lip plumper. Going forward the company plans to introduc…
    12.05.06

  • llume

    The new fragrance collections being introduced by Illume for Spring 2007 promise to warm the hearts of lovers everywhere. Included in the group are Illume’s best-selling Chelsea Collection in Crystal Orchid, Crimson Royale and the new Violet Ro…
    12.05.06

  • Glow

    Jennifer Lopez’s first scent brand Glow will expand with Glow After Dark, which launches this month in the U.S. and internationally in mid-January. The new scent has top notes of lychee melon, sparkling mandarin, white cherry and passion fruit.…
    12.05.06

  • Milani

    Multicultural cosmetics brand Milani is revamping its image for 2007 with new products, its first print ad campaign and a piece of the mineral pie with the 2007 launch of Milani Minerals. The company scheduled a $500,000 print ad campaign in consumer…
    12.05.06

  • Baxter

    Male grooming brand Baxter cleaned up its look this fall. The November relaunch is complete with new packaging and two new products. The new blue and white packaging and cylindrical soft touch bottles are a far cry from the brand’s previous tra…
    12.05.06

  • Hugo Boss

    Hugo Boss returned to women’s scents this fall with the European launch of Femme, a warm and sensual scent with notes of oriental lily, tangerine and freesia. The scent has no plans for a U.S. launch as Hugo will focus on establishing the men&r…
    12.05.06

  • Jon Bon Jovi

    ● Jon Bon Jovi is now playing frontman to Kenneth Cole’s new fragrance, RSVP, which hit stores such as Saks Fifth Avenue last month, with full distribution planned for February. The fragrance was developed by Frank Voelkl of Firmenich and…
    12.05.06

  • Christian Dior

    ● L’Or de Vie from Parfums Christian Dior is a new antiaging concoction targeted to the luxury consumer that will be available at 60 Saks Fifth Avenue and Neiman Marcus stores starting Dec. 26. The key ingredient in L’Or de Vie is a…
    12.05.06

  • Clarins

    Clarins will unveil its Expertise 3P, a facial spray the company claims will protect skin from electromagnetic waves and urban pollution, worldwide in January. Clarins’ researchers found that when exposed to megahertz waves, the skin’s fr…
    12.05.06

  • Aveeno

    Aveeno is entering the antiaging market next year with the February launch of Positively Ageless, a line of products that use the active benefits of shiitake mushrooms, said to enhance skin’s vitality and slow the aging process. Products in the…
    12.05.06

  • Sothy's

    Sothys Paris’ line of Oxyliance skin care products now includes the Oxyliance Perfect Radiance serum to give complexions a shot of vitality. The serum utilizes a balanced composition of GP4G (Artemia extract), a cellular energy revitalizer that…
    12.05.06

  • Bobbi Brown's

    ● Bobbi Brown’s fourth fragrance, Bath, launched in October and features notes of water hyacinth, orange flower and sandalwood courtesy of Quest International. A 30ml eau de toilette retails for $40. According to Ms. Brown, she hopes to l…
    12.05.06

  • Marco Pelusi

    Robertson Boulevard salon owner Marco Pelusi launched his first product line in October, which combines his expertise as a colorist with collagen, a first in the hair care realm. The six-product line, Marco Collagen Color Guard HairCare System, is av…
    12.05.06

  • Beauty Cosmetics

    Beauty Cosmedics’ Brush2Go is a new line of mineral powders that are said to be perfect for active lifestyles. The formulas impart a natural radiance that feels weightless, covers flawlessly and provides natural SPF 20 sun protection. The powde…
    12.05.06

  • Perfumania

    Fragrance retail chain Perfumania opened 32 new stores in 2005 and is on course to open 35 this year with another 40 planned for 2007. Despite the expansion, the company still had time to add four new beauty brands in its stores in the fall. The intr…
    12.05.06

  • Yves Rocher Grooms Men With New Skin Care Line

    ● Yves Rocher recently launched several new products catering to a man’s needs. Ginseng Actif is a four-step daily regimen that includes face wash, shaving cream, after-shave balm and face lotion that helps to soothe, reinforce and protec…
    11.03.06