Marketing News

  • St. Johns Bay Rum

    January 10, 2007
    The Women’s fragrance collection from St. Johns Bay Rum now features Lime & Floral, a delicate scent of Caribbean wildflowers with a hint of sun-ripened limes and J’Ouvert, a dewy fresh fragrance that blends the scents of West Indian…


  • kaplanMD

    January 10, 2007
    Beverly Hills dermatologist Dr. Stuart Kaplan was inspired to create the kaplanMD line after many of his female patients complained about skin damage caused by diminishing hormones. He spent years conducting research and collaborating with scientist…


  • Davines Mask Color Conditioning System

    January 10, 2007
    Davines’ Mask Color conditioning system is a complete permanent coloring system that conditions while coloring with a milk protein-based cream. It creates healthy hair with vibrant, long-lasting shine. The Mask system is comprised of 84 shades…


  • Gary Farn, Ltd., Signed a Deal with British Luxury Brand Asprey

    January 10, 2007
    Fragrance distributor Gary Farn, Ltd., signed a deal with British luxury brand Asprey to distribute its Purple Water eau de cologne line in the U.S. The cologne and bath line were rolled out in November to Asprey boutiques in New York and Beverly Hil…


  • Joicos K-pak styling products

    January 10, 2007
    Hair stylists Dean Banowetz and Martin Samuels, lead stylists for Pirates of the Caribbean rely on Joico’s K-pak styling products. K-pak’s stylers are enhanced with the same reconstructive technology found in K-pak’s hair care formu…


  • COSi Launched a New Skin Care Range of Formulations

    January 10, 2007
    Global manufacturer and personal care product developer COSi launched a new skin care range of formulations with apple extract. The range, developed for mature and post-menopausal skins, includes a combination of collagen-boosting and anti-inflam…


  • Creative Nail Designs spring 2007 collection

    January 10, 2007
    Creative Nail Design’s spring 2007 collection of six new shades launches next month. Hyper Fresh, an opalescent white; Pink Chrome, an opalescent pink; Milky Way, a lilac shimmer; Cosmic Coral, a peach shimmer; Aqua Jet, an opal mint shimmer an…


  • Clinique Catches Spring Fever with Fresh Bloom Collection

    January 10, 2007
    Clinique’s Fresh Bloom 2007 Color Collection, available next month, celebrates the season’s spring flowers with muted shades in a range of new products. All Over Color is a limited edition shimmer powder available in four shades that give…


  • Perfumania

    December 5, 2006
    Fragrance retail chain Perfumania opened 32 new stores in 2005 and is on course to open 35 this year with another 40 planned for 2007. Despite the expansion, the company still had time to add four new beauty brands in its stores in the fall. The intr…


  • Beauty Cosmetics

    December 5, 2006
    Beauty Cosmedics’ Brush2Go is a new line of mineral powders that are said to be perfect for active lifestyles. The formulas impart a natural radiance that feels weightless, covers flawlessly and provides natural SPF 20 sun protection. The powde…


  • Marco Pelusi

    December 5, 2006
    Robertson Boulevard salon owner Marco Pelusi launched his first product line in October, which combines his expertise as a colorist with collagen, a first in the hair care realm. The six-product line, Marco Collagen Color Guard HairCare System, is av…


  • Bobbi Brown's

    December 5, 2006
    ● Bobbi Brown’s fourth fragrance, Bath, launched in October and features notes of water hyacinth, orange flower and sandalwood courtesy of Quest International. A 30ml eau de toilette retails for $40. According to Ms. Brown, she hopes to l…


  • Sothy's

    December 5, 2006
    Sothys Paris’ line of Oxyliance skin care products now includes the Oxyliance Perfect Radiance serum to give complexions a shot of vitality. The serum utilizes a balanced composition of GP4G (Artemia extract), a cellular energy revitalizer that…


  • Aveeno

    December 5, 2006
    Aveeno is entering the antiaging market next year with the February launch of Positively Ageless, a line of products that use the active benefits of shiitake mushrooms, said to enhance skin’s vitality and slow the aging process. Products in the…


  • Clarins

    December 5, 2006
    Clarins will unveil its Expertise 3P, a facial spray the company claims will protect skin from electromagnetic waves and urban pollution, worldwide in January. Clarins’ researchers found that when exposed to megahertz waves, the skin’s fr…