New Products


  • Zero Odor Battles Washing Machine Stink

    Zero Odor Battles Washing Machine Stink

    Litchfield, CT-based Zero Odor LLC has rolled out new Zero Odor Laundry, which can permanently eliminate the odors that survive the typical wash cycle. The formulation is said to bond with the odor molecules residing in laundry items and turns t…
    05.02.14

  • Amway Amps Up Santinique

    Amway Amps Up Santinique

    Amway has revamped its Satinique hair care with new patented Enerjuve technology. This positively charged technology combines strengthening lipids, reinforcing creatine, and smoothing 18-MEA in a complex that works to correct the negative charge foun…
    05.02.14

  • New Clear Ice Line from Ampro

    Ampro Industries, Inc. has rolled out a new styling SKU under Clear Ice—a protein-free gel version that is alcohol-free and has been enhanced with coconut oil to make the it more moisturizing and flake free—as well as new Foaming Wrap Lot…
    05.02.14

  • Bar Soaps New at Out of Africa

    Out of Africa’s mild bar soaps ($3.99 each) cleanse the skin without stripping it of moisture while lasting 50% longer, according to the company. Enriched with 20% pure unrefined shea butter that is handmade in West Africa, these soaps keep all…
    05.02.14

  • Skin Care
    Gillette Flexes Its Muscle

    Gillette Flexes Its Muscle

    Fusion ProGlide with FlexBall Technology debuts.
    04.29.14

  • Nars Reformulates Lipgloss

    Nars Reformulates Lipgloss

    New ingredients include sea lavender.
    04.22.14

  • Actives | Functional Ingredients | Skin Care
    Garnier Adds Fey 
For Skin Care

    Garnier Adds Fey For Skin Care

    New campaigns touts anti-aging line.
    04.17.14

  • Actives | Skin Care
    Murad Launches Acne Treatments

    Murad Launches Acne Treatments

    New formulas based on micronized BPO
    04.17.14

  • Birchbox Launches Cynthia Rowley for Spring 2014

    Birchbox Launches Cynthia Rowley for Spring 2014

    Core beauty products and some new offerings too.
    04.10.14

  • Smells Like Cinnabon, Baby Magic and Snuggle at Air Wick

    Reckitt Benckiser’s Air Wick brand has rolled out the Familiar Favorites Collection, inspired by scents of beloved brands like Snuggle, Cinnabon and Baby Magic. The collection includes Snuggle Fresh Linen, Cinnabon Classic Cinnamon Roll, and Ba…
    04.01.14

  • Improved Fit for Crest Whitestrips

    Crest 3D White Whitestrips Luxe Supreme FlexFit ($64.99), the latest addition to the line, are described by P&G as “the best-fitting Whitestrips yet,” and provide 30% more whitening coverage. New FlexFit technology allows the Whitestr…
    04.01.14

  • It’s Greek (Yogurt) to Dial

    Dial continues to take food trends into the shower gel category, introducing new body washes—Dial Yogurt and Dial Vitamin Boost. Dial Yogurt Body Wash has two variants—Dial Greek Yogurt, which is moisturizing and enriched with naturally p…
    04.01.14

  • Glade’s Spring Fling

    New scents in the Glade Spring Collection evoke the feelings of the season with new offerings such as Lift Off, a fresh floral fragrance with hints of white tea and magnolia, and Live Loud, billed as a bold, romantic floral fragrance with hints of ro…
    04.01.14

  • MAC Presents Proenza Schouler Collaboration

    MAC Presents Proenza Schouler Collaboration

    One of the most anticipated cosmetic launches of the year, for the first time, the cool cleverness of Proenza Schouler designs is captured in a collection of confident color, featuring specially designed, limited-edition packaging. Lipstick bullets,…
    04.01.14

  • OPI Launches Tinted Top Coats

    This spring, OPI takes nail color to the next level with the brand’s first-ever pigmented topcoats. According to the company, Sheer Tints by OPI ($9 each) offers a fresh take on traditional topcoats with the introduction of four new vivid hues…
    04.01.14

  • Carmindy Debuts Cosmetic Collection

    Makeup artist Carmindy—formerly of “What Not To Wear”—has teamed up with HSN for an exclusive beauty collection. Inspired by the individual women Carmindy has “made over” through the years, she created a collection…
    04.01.14

  • Fashion Playground New at Essie for Spring 2014

    Get in the fashion game with six new playful shades from Essie ($8.50 each). The nail brand’s Spring 2014 collection, Fashion Playground, is dedicated to women everywhere who aren’t afraid to play, according to the company.  The pas…
    04.01.14

  • Dry Idea Now Fights Stains

    The latest creation at Dry Idea is Stain Clear deodorant ($3.99), delivering 72-hour deodorant performance plus stain fighting power without compromising on ultimate sweat and odor protection, according to the company. The new formulation encaps…
    04.01.14

  • PartyLite Debuts Soy Candles

    The latest creation at PartyLite is Brighter World Candles, a unique collection of soy candles created with fragrance house Givaudan. This is part of a new set of rollouts at the company, which recently revealed a project with designer Jonathan Adler…
    04.01.14

  • Advanced Care New at Dove

    Dove is taking its popular NutriumMoisture blend and adding it to a line of new deodorants, Advanced Care ($4.99). It is said to provide 48-hour odor and wetness protection. NutriumMoisture is a proprietary Dove formula comprised of ingredients that…
    04.01.14