News Front

  • Harris Poll Ranks Brand Equity in Household Cleaner Category

    Harris Poll Ranks Brand Equity in Household Cleaner Category

    January 31, 2013
    The Harris Poll EquiTrend annual study has revealed which household brands Americans rank highest in brand equity, and the study’s cleaner brand of the year is Lysol All-Purpose Cleaner. The survey includes more than 38,000 Americans and measur…


  • US Consumers Look Forward To Holiday Shopping

    January 31, 2013
    By the slimmest majority (51%), US consumers say they have already made their holiday shopping plans this year and will be buying gifts with cash that they have set aside specifically for the holidays, according to Accenture’s annual consumer h…


  • Exploring Brand Equity In Cosmetics

    January 31, 2013
    According to the most recent Harris Poll EquiTrend study, even with all the thrills of beauty counters and makeup artists, prestige cosmetics brands are not necessarily earning the highest brand equity scores. In fact, data from this assessment of mo…


  • Treatment Shampoo From Unilever

    January 24, 2013
    US Patent No. 8,298,519 B2; Conopco, Inc., Englewood Cliffs, NJ, has patented a hair treatment shampoo composition. It is comprised of an anionic surfactant selected from the group consisting of sodium lauryl sulphate, sodium lauryl ether sulphate, a…


  • Consumer Loyalty In the Internet Age

    January 24, 2013
    In 2012, one in five consumers switched companies they patronize, including wireless phone, internet service and retailers, according to new Accenture study. This marks a 5% increase in switching over 2011 levels. The eighth annual Accenture Global…


  • Cosmetics and Quality of Life

    January 24, 2013
    For decades, industry folks have insisted that cosmetics improve one’s life. And while that has been hard to prove, a new study published in the Archives of Dermatology (JAMA Network USA) explores how cosmetic products and good physical appeara…


  • Rich Shoppers Feel Richer

    January 24, 2013
    The recent uptick in consumer confidence is certainly evident among wealthier Americans. Unity Marketing’s latest survey of affluent consumer confidence found a strong upturn in their feelings about their financial status and prospects for the…


  • Gift Sets Gain Popularity Across Beauty

    Gift Sets Gain Popularity Across Beauty

    January 24, 2013
    While fragrance gift sets have been popular for years, these pre-packed collections are gaining popularity in other sectors, according to The NPD Group. In the US, overall gift set sales within prestige department from January to October 2012, posted…


  • Holiday Shopping Season is In Full Swing

    Holiday Shopping Season is In Full Swing

    January 22, 2013
    •Black Friday has come and gone, which means holiday shopping is in full swing. So will the 2012 gift-giving season be merry and bright? Ahead of the holiday season, retailers were bullish. According to a survey released in September by the…


  • US Consumers Look Forward To Holiday Shopping

    November 6, 2012
    • By the slimmest majority (51%), US consumers say they have already made their holiday shopping plans this year and will be buying gifts with cash that they have set aside specifically for the holidays, according to Accenture’s annual c…


  • Exploring Brand Equity In Cosmetics

    November 6, 2012
    • According to the most recent Harris Poll EquiTrend study, even with all the thrills of beauty counters and makeup artists, prestige cosmetics brands are not necessarily earning the highest brand equity scores. In fact, data from this assessm…


  • UL Study Finds Consumer Distrust of Cleaning Supplies

    November 6, 2012
    • Aglobal study from Underwriters Laboratories (UL) contends that consumer distrust of household chemical manufacturers is as strong as the manufacturers’ belief that they are delivering safe, reliable, and innovative products.…


  • Selling To Baby Boomers: They Aren’t All Alike

    November 6, 2012
    At 80 million strong, baby boomers are one of the largest demographics in the US, spending more than $160 billion on packaged goods last year alone. Since this group of consumers is just entering their golden years, their impact on the CPG, retail an…


  • UL Study Finds Consumer Distrust of Cleaning Supplies

    UL Study Finds Consumer Distrust of Cleaning Supplies

    November 6, 2012
    Aglobal study from Underwriters Laboratories (UL) contends that consumer distrust of household chemical manufacturers is as strong as the manufacturers’ belief that they are delivering safe, reliable, and innovative products.…


  • Lysol Leads the Pack in Harris Poll

    September 28, 2012
    According to the 2012 Harris Poll EquiTrend study, Lysol all-purpose cleaner ranked highest in brand equity in the household cleaner sector. Here’s a look at more data from the category:…