News Front

  • Consumer Expectations Are Changing

    November 15, 2005
    Customer loyalty expectations shifted dramatically from 2003 to 2004, according to results from The 2004 Brand Keys Loyalty Index by Brand Keys, New York, NY. Seventy-seven percent of the 32 categories changed. Brand Keys said the shift was most nota…


  • Hygiene Hypothesis Discredited By IFH

    November 15, 2005
    The “hygiene hypothesis” is not justified in blaming cleaning and hygiene for an increase in allergies according to a study by London-based International Scientific Forum on Home Hygiene (IFH). The IFH reported “no evidence that cle…


  • Fragrance Sales Brighten Mothers Day

    November 15, 2005
    Unlike declining sales of the past three years, reports showed low-single-digit gains in women’s prestige fragrance sales around Mother’s Day in May. Many retailers attributed the sales rise to classic fragrances such as Chanel No.5, Eter…


  • In-Shower Body Lotions Preferred

    November 15, 2005
    Three-quarters of test subjects consider new in-shower body lotion technology to be better than traditional out-of-shower body lotions, according to study by Procter & Gamble’s Olay. Also, 92% of dermatologists said the warm and wet conditi…


  • Kids Play 50% Less Outside

    November 15, 2005
    Since the 1970s, kids have lost 12 hours a week in playtime, including a 50% drop in unstructured outdoor activities and less recess time in 40% of schools, according to Unilever’s “Wisk Active Play” study in 2003. Most mothers (97%…


  • Surfactants Congress Set For Berlin ICC, June 20-23: More than 1,500 sq. Meters of Exhibits will be Featured

    November 15, 2005
    The sixth annual World Surfactants Congress, organized by CESIO Berlin, will be held June 20-23 at the Internationales Congress Centrum (ICC), Berlin, Germany. The show will feature 1,500 square meters of technical exhibitions for suppliers and servi…


  • Skin Pigmentation Affects Millions

    November 15, 2005
    Millions of Americans experience a skin pigmentation disorder at some point in their lives, according to the Skin Pigmentation Knowledge Center (SPKC), New York, during the first ever Skin Pigmentation Awareness Week, April 26-May 3. The most common…


  • Age 7 Said Best For Initial Ad Exposure

    November 15, 2005
    Most professionals who work in youth-related fields feel it is appropriate to begin marketing to children at age 7, according to results from Harris Interactive/Kid Power Poll of Youth Marketers. This is before they can view advertising critically (a…


  • U.S. Consumers Give Retailers Poor Grades

    November 15, 2005
    American consumers are tough to please, according to a monthly Pulse survey report by WSL Strategic Retail, New York. Retailers consistently receive a grade “D,” or 66%, for pleasing shoppers. The results are better than insurance compani…


  • Kline Sees Sunny Days Ahead for Home Fragrance

    November 15, 2005
    Product sales in the home fragrance market have rebounded after 24 months of uncertainty, according to Little Falls, NJ-based Kline & Company’s “Home Fragrances USA 2003” market study. Results pointed to strong performances by c…


  • Aromatherapys Hot this Summer

    November 15, 2005
    Essential oils and aromatherapy will be especially popular this summer, according to Elizabeth Arden Red Door spas. Other trends include hot basalt rock treatments, organic and holistic treats and medi-treatments. Executives added that during the pas…


  • Consumers Prefer Eternal Youth Over Sex

    November 15, 2005
    Half of men and a third of women ages 18-64 would be willing to give up sex for a drink from the fictional “Fountain of Youth,” according to a survey of 1000 adults by EuroPharma, Green Bay, WI, in February. Among those over the age of 64…


  • TV, Movies Teach Children Good Hygiene

    November 15, 2005
    Forty-one percent of parents of children under the age of 15 said television and movies play a significant role in educating children about good hygiene, according to a nationwide survey by the Soap and Detergent Association (SDA), Washington, DC, la…


  • Pregnancy Massage May Reduce Premature Births

    November 15, 2005
    Pregnant women who received body massage from their significant other during the second trimester experienced reduced levels of stress hormones (cortisol and norepinephrine) and were more likely to have a successful full-term pregnancy, according to…


  • Surgeons See Dramatic Rise In Facelifts And Fillers

    November 15, 2005
    Rhytidectomy surgeries (facelifts) increased 46% in the U.S. from 2002 to 2003, according to a member survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). The survey revealed patients 40 and younger opted for non-inva…