News Front

  • Tactics are often Used to

    November 14, 2005
    l From foot-flushing to towel-gripping, 61% of people admitted to using a variety of strategies to avoid touching faucets, dispensers or other restroom surfaces, according to a survey by Kimberly-Clark Professional. Other tactics included dispensing…


  • Understanding Nanofluid Flow Can Improve

    November 14, 2005
    Almost one-third of respondents said telephones led the list for harboring the most office building germs, followed by doorknobs and handles (28%), restrooms (24%), elevators (7%), cafeteria (6%) and desks (3%). Inside restrooms, doorknobs and handle…


  • Fragrance Usage is on the Rise

    November 14, 2005
    Three-quarters of women now wear perfume and more than two-thirds of men use cologne—a significant increase from 2002, reported Customer Focus 2003: fragrance study, Vertis, Baltimore, MD. “When it comes to fragrance usage the new survey…


  • Does the Nation Crave Something

    November 14, 2005
    Results also revealed that 65% of women said they have purchased perfume in the past 12 months compared with 55% in 2002, and Generation Y, Gen X and Baby Boomer women are 11-13% more likely to buy a fragrance today than they were in 2002. Senior wom…


  • Fragrance Winners are

    November 14, 2005
    l Excellence and creative achievement in the fragrance industry were honored during the Fragrance Foundation’s 31st annual FiFi awards on June 10. Winners were: • Celebrity Fragrance Star of the Year: Jennifer Lopez; • Women’…


  • Staying Beautiful

    November 14, 2005
    Women always want to look their best, and “that’s especially true when times are bleak,” according to Susie Galvez, author of the book Hello Beautiful: 365 Ways to be Even More Beautiful. “It surprises many people to learn t…


  • Consumer Attitudes: Good News,

    November 14, 2005
    However, with uncertainties pertaining to war behind them, it seems that some consumers are ready to resume spending. Last fall, 49% of those polled said they were browsing more and buying less; this year’s report confirms that number is down t…


  • Pampered Pets Are a

    November 14, 2005
    l With 55% of U.S. households owning one or more pets, consumer expenditures neared $30 billion on pet-related products and services in 2002, according to Unity Marketing’s study, “Why People Buy Things for Their Pets.” Of that tot…


  • Kligman to Receive

    November 14, 2005
    l Albert M. Kligman, Ph.D, will be the first recipient of a new Lifetime Achievement award: advancement of beauty through science. Dr. Kligman will receive the honor at the second annual industry awards dinner Sept. 30, the opening night of the 11th…


  • NPD to Classify Fragrances With Michael Edwards System

    November 14, 2005
    Dr. Kligman is director of the Aging Skin clinic at the hospital of the University of Pennsylvania Medical Center and was responsible for the clinic’s inception in 1978. He invented Retin-A for use in treating acne, and 10 years later it became…


  • Consumers Will Continue

    November 14, 2005
    l Consumers have scaled back spending on discretionary items, but are less likely to alter spending this spring on items affecting their appearance, according to a report from Port Washington, NY-based research company, the NPD Group. The consumer…


  • Pleasing Tweens And their Moms

    November 14, 2005
    When it comes to the tween (ages 8-12) consumer category, television and printed advertising requires a targeted approach, according to marketing firm Gianettino and Merideth, Short Hills, NJ. The firm presented “The Tween Scene,” a compi…


  • Clean Homes are A Must in Buyers Eyes

    November 14, 2005
    l Cleanliness ranked at the top of potential home buyers’ lists among 1000 individuals responding to an independent survey by the Soap and Detergent Association (SDA). When asked what makes the biggest impact when walking into a home for the fi…


  • Sweating Can Decrease Job Applicants

    November 14, 2005
    l Never let them see you sweat—at least at a job interview. That was the verdict following the Certain Dri Perspiration poll, conducted by PKS Research Partners. According to the results of the study, 52% of employers would not hire an applican…


  • U.S. Consumer Spending

    November 14, 2005
    Brand loyalty and a “back to basics” attitude among consumers have replaced the “bunker” mentality of Sept. 11, according to Brand Keys’ Customer Loyalty Index brand survivability assessment. Consumers rated 180 brands i…