News Front

  • FMCG Manufacturers: Know Thy Consumer!

    March 4, 2015
    Is your bread and butter consumer the undaunted striver, the impulsive spender, the aspiring struggler or the secure traditionalist? Euromonitor International’s new white paper—“7 Consumer Types for Successful Targeted Marketing&rsq…

  • To Buy or Not To Buy…Store Brands

    March 4, 2015
    All of us have a favorite brand of something we use or consume every day, but for other items not so much. But just how often do Americans reach for “name-brand” products over the store brand options available? According to a recent Harri…

  • Say Cheese­—It’s a Selfie Nation!

    March 4, 2015
    Love ‘em or hate ‘em, we’re living in a selfie nation—maybe even a selfie planet. More than 93 million selfies are taken worldwide each day, and in the last year alone, the term “selfie” was mentioned over 154 mill…

  • Fewer Women Shopped for Beauty in

    Fewer Women Shopped for Beauty in '14

    March 3, 2015
    NPD sheds light on the situation.

  • Online Beauty Shoppers Shop More Frequently in 2014…

    February 6, 2015
    Beauty and personal care—an industry traditionally rooted in the ability to touch, smell, sample and experiment with products—is being played by a new set of rules, according to “Beauty and the E-Commerce Beast: 2014 Edition.”…

  • …But Don’t Pick Out A Headstone for In-Store Shopping Just Yet

    February 6, 2015
    While some consumers want to forgo the crowds and lines in their local stores and malls in favor of shopping online for their holiday-related purchases, many still enjoy the in-store experience. According to a CivicScience survey of nearly 15,000 US…

  • Mr. Clean, Colgate Ads Resonate

    February 6, 2015
    Two venerable names in household and personal care topped Ace Metrix’s Brand of the Year list in the 20 most competitive video advertising categories. In household, Mr. Clean came out on top, while Colgate was named the winner in personal care.…

  • Oral Care Ranks High In Maintaining Health

    February 6, 2015
    GfK asked consumers in 23 countries what activities they regularly engage in to maintain their physical health, and, on a global basis, getting enough sleep topped eating healthy food, exercising, or taking vitamins. But in the US, spending time with…

  • Modest Gains for US Beauty

    Modest Gains for US Beauty

    February 4, 2015
    Sales rise 3% in prestige channels, says NPD.

  • The More

    The More 'Natural' The Better

    January 29, 2015
    Kline findings show ingredients are key when it comes to 'green' personal care.

  • Global Consumer Trends 2015

    Global Consumer Trends 2015

    January 15, 2015
    Here are the top 10 global consumer trends for 2015, according to Euromonitor.

  • Digital Domain Imperative To CPG Growth

    Digital Domain Imperative To CPG Growth

    January 14, 2015
    New study finds technology can expand marketing.

  • Derm Visits, Spas, Web Surfing Offer Growth for Skin Care

    January 6, 2015
    Trips to the dermatologist and website surfing are proving to be the primary avenues of growth for the skin care market, according to a new study by Kline and Company. The firm notes that as the Great Recession, which resulted in sweeping changes in…

  • Hispanic Purchasing Power Up 200% Since 2000

    January 6, 2015
    With $1.3 trillion in purchasing power and representing one-sixth of the US population, engaging Hispanic consumers is critical to a consumer packaged goods company’s success. According to new research by Information Resources, Inc., Hispanics…

  • Skin Cancer Treatment Costs Skyrocket

    December 5, 2014
    The costs associated with skin cancer increased five times as fast as treatments for other cancers between 2002 and 2011, according to a Centers for Disease Control (CDC) study published online in the American Journal of Preventive Medicine. Accor…