This September, Frausto will return to New York Fashion Week with Bumble and Bumble, leading the hair direction for the Collina Strada and Luar SS24 shows.
Having emerged from Chapter 11 bankruptcy with a reorganization plan in April, the brand is ushering in a new chapter with bold social media star as its face.
The board of directors oversees budgeting, endorsement of legislation and more while the advisory council develops association programs and initiatives.