Columnists
Anti-Aging & Cosmeceutical Corner by Navin Geria
Navin Geria is vice president of research and development for SpaDermaceuticals, Martinsville, NJ. He has more than 30 years of experience in the personal care industry and was previously with Pfizer, Warner-Lambert, Schick, Bristol-Myers and, most recently, LeDerma Consumer Products Laboratories. He has earned over 15 U.S. patents, has been published in cosmetic trade magazines and has been both a speaker and moderator at cosmetic industry events. E-mail: .View articles by Navin Geria
EuroTrends by Katie Rodgers
Katie Rodgers is editor of European Cosmetic Markets. ECM is publishedmonthly by Wilmington Media. It provides in-depth data and analysis of
the European cosmetics and toiletries market. For subscription details
contact Wilmington Media, Tel: (44) 20 7549 8626, Fax: (44) 20 7549 8622
View articles by Katie Rodgers
Gleams & Notions by Harvey Fishman
Harvey Fishman has a consulting firm at 34 Chicasaw Drive,Oakland, NJ 07436, hrfishman@msn.com, specializing in cosmetic
formulations and new product ideas, offering tested finished products.
He has more than 30 years of experience and has been director of
research at Bonat, Nestlé LeMur and Turner Hall. He welcomes
descriptive literature from suppliers and bench chemists and others
in the field.
View articles by Harvey Fishman
Human Capital Management by Patrick B. Ropella
Patrick B. Ropella is president of Ropella & Associates. With more than20 years of experience, Ropella & Associates is an international executive
search and consulting firm specializing in the chemical and allied industries.
Ropella & Associates focuses on mid-level management to executive level
retained search in sales, marketing, manufacturing and R&D. For more
information, visit www.ropella.com or call (850) 983-4777.
View articles by Patrick B. Ropella
News & Opinion from the Old World by Colin Hession
Colin Hession is managing director of Colin Hession Consulting, a specialistconsultancy that focuses exclusively on personal care in Europe, in terms of
marketing and commercial development. Tel: 44-1202-710377.
Fax: 44-1202-710399. E-mail: .
Website: www.hessioncosmetics.com
View articles by Colin Hession
The Brand Audit by Suzanne Grayson
TheBrandAudit is a Grayson Associates proprietary new marketing techniqueto determine the success potential of a new product concept or execution,
prior to launch. Or, for an existing sluggish product or line, it will analyze its
strengths and weaknesses, against key competition. The audit score is based
upon Grayson Associates’ 29 “keys-to-success” criteria for the key marketing
categories of Product, Positioning, Consumer Appeal, Competition and
Marketing Potential. A score less than 80 (out of 100) means trouble in the
marketplace. TheBrandAudit will appear bi-monthly.
Contact: .
View articles by Suzanne Grayson
The Grayson Report by Suzanne and Bob Grayson
Suzanne and BobGrayson are respected, professional marketers, having spent their careers
with the leading companies in the beauty industry before staring their successful
consulting business in the early 1970s. Their consulting clients have included
Avon, Bristol-Myers, Estée Lauder, Procter & Gamble, Revlon and Cover Girl,
among others. They reside in San Juan Capistrano, CA and maintain an office in
New York City. For more information, they can be reached at
or
View articles by Suzanne and Bob Grayson
The Sunscreen Filter by Nadim Shaath
Dr. Nadim Shaath is the president of Alpha Research & Development Ltd.,a consulting firm in White Plains, NY, specializing in sunscreen formulations
and new product ideas in cosmetics, essential oils and ultraviolet filters. He
has over 30 years of experience as chairman of the chemistry department at
SUNY-Purchase, the technical director at Felton, the president of
Nickstadt-Moeller, Inc. and the CEO of Kato Worldwide. He can be reached
at
View articles by Nadim Shaath






































