Claims Substantiation


  • Actives | Functional Ingredients | Skin Care | Sun Care

    Using Data from Studies Conducted by Suppliers

    In the skin care industry, raw materials suppliers conduct studies on their ingredients to demonstrate performance. These studies are conducted with the goal of gaining interest of potential finished formulation companies. Sometimes I am asked t…
    Nava Dayan, Dr. Nava Dayan LLC 05.01.17

  • To Tell the Truth? Or Just Tell a Lie?

    To Tell the Truth? Or Just Tell a Lie?

    Telling the truth is telling the facts with no judgment, from an objective point of view, with a degree of humility. It means revealing all the facts, not only the ones that may be beneficial or dovetail with one’s goals. It means highlighting…
    Nava Dayan, Dr. Nava Dayan LLC 03.01.17