Eurotrends


  • Hair Care

    Co-Washes and Shampoos Must Co-Exist in Europe

    European women like to wear their hair in natural styles; it’s a preference that is creating demand for natural hair care formulations and is also opening up the way for co-wash products that some consumers believe are gentler on their hair. Me…
    Imogen Matthews, Consultant 10.02.17

  • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

    A Healthy Approach To Natural and Organic

    Lack of agreement by the personal care industry on what constitutes a natural or organic formulation is not deterring European consumers from eagerly buying into the category. Increasingly, they are looking for so much more, such as free-from or cle…
    Imogen Matthews, Consultant 08.01.17

  • Fine Fragrance | Functional Ingredients
    When New Is Not Enough! Fine Fragrances Fall Flat

    When New Is Not Enough! Fine Fragrances Fall Flat

    Despite a flood of new launches, exciting new ingredient concepts and strategic marketing to attract new consumers, sales of European men’s and women’s fragrances fell flat last year. However, artisan/niche fragrances gained visibility an…
    Imogen Matthews, Consultant 05.01.17

  • Actives | Sun Care

    A Cloudy Forecast for Sun Care Sales

    The European sun care market is under pressure from other beauty products that are formulated to protect the skin from the dangers of the sun’s damaging rays. As UV protection is added to more products, including moisturizers, foundations, eye…
    04.03.17

  • Men’s Grooming: It’s Five O’Clock (shadow) Everywhere!

    Men’s Grooming: It’s Five O’Clock (shadow) Everywhere!

    Slowly but surely, European men are taking to grooming products in greater numbers, not just for functional reasons, but to look and feel better. The change has yet to be reflected in sales increases, but the signs are there, especially among image-c…
    Imogen Matthews, Contributing Editor 03.01.17

  • Europeans skip some steps in facial skin care routines

    European consumers are remarkably conservative in their choice of facial skin care products. Despite a proliferation of new formats flooding the market, many from Korea, Europeans have yet to embrace the multi-step regimen favored by other cultures.…
    Imogen Matthews, Consultant 02.01.17

  • Functional Ingredients | Personal Cleansers

    Russia Makes a Splash in Personal Cleansers

    Taking a bath may seem quaint to many people living outside Europe, but it is a favored ritual for those seeking some indulgent downtime in their own homes. As a result, sales of spa-inspired products are growing. And yet, shower gels and body washes…
    01.06.17

  • Actives | Functional Ingredients | Oral Care | Polymers

    Is Oral Care Connectivity A Cure for Cavities?

    European oral care routines are evolving slowly to incorporate more than just daily brushing with plenty of potential for consumers to use a wider portfolio of products for dental health. A recent trend for natural formulations mirrors that of other…
    Imogen Matthews, Consultant 12.01.16

  • Color Cosmetics

    Is Your Makeup Ready For Its Selfie?

    You can’t make these statistics up. A new study from YouTube confirms that 65% of its beauty views come from makeup, with UK content powering up the rest of the world. Social media, including YouTube, is a force for change within makeup and is…
    Imogen Matthews, Consultant 11.02.16

  • Actives | AP/Deo | Functional Ingredients

    New Deodorant Launches Tackle Modern Lifestyles

    When compared to other beauty categories, such as skin and hair care, deodorants and antiperspirants have a less glamorous image and therefore attract less media attention. They tend to be overlooked because they are regarded as everyday essentials,…
    Imogen Matthews, Consultant 07.01.16

  • Body Care Sales Stall As Innovation Grows

    European body care sales have been relatively lackluster in recent years. Despite their lack of enthusiasm, more Europeans insist that they are using body care products more regularly as part of their year-round routine. That trend is helping maintai…
    Imogen Matthews, Consultant 06.01.16

  • Fine Fragrance | Functional Ingredients

    New Fragrance Launches Fail to Ignite Sales

    European market continues to slump.
    Imogen Matthews, Contributor 05.02.16

  • Color Cosmetics | Pigments

    Selfie-Inspired Products Are Remaking Makeup

    Imogen Matthews on what works and what doesn't in beauty.
    Imogen Matthews, Consultant 11.02.15

  • Functional Ingredients | Hair Care | Polymers | Surfactants

    Europeans Add Extra Steps To Their Hair Care Routine

    Much as they are in skin care, European consumers are changing their hair care regimens to include a variety of targeted products for different hair and scalp conditions. As a result, the scope for product innovation is much wider, as companies exten…
    Imogen Matthews, Consultant 10.01.15

  • At-Home Spa Treatments For Domestic Goddesses

    The at-home spa market is an important one in Europe, where the cost of having professional treatments is less affordable and culturally less of a norm compared to markets such as Asia. Traditionally positioned as a luxury investment or a pampering e…
    Imogen Matthews, Consultant 09.01.15

  • Marketers Play Loose & Fast With Natural’s Definition

    Despite high interest in natural and organic cosmetic products by European consumers, the market is highly fragmented with very few brands having a strong presence throughout the region. The main issue is in the definition; natural is a very loose te…
    Imogen Matthews, Consultant 08.03.15

  • Some Pockets of Growth In Underarm Protection

    It may not be the pits, but it’s certainly not coming up roses, either. Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just a 2% gain in 2013 (the latest…
    Imogen Matthews 07.01.15

  • Poles, Russians Drive Sales of Body Care

    Many of the trends driving growth in facial skin care are also applicable to the body care market. European consumers seek convenience and value, but also demand products that offer more than basic moisturization, such as anti-aging properties and in…
    Imogen Matthews, Consultant 06.01.15

  • Lux Is Still the Leader In Fine Fragrance

    Fragrance is one of the few European beauty markets where premium brands dominate, accounting for approximately 70% of sales; premium fragrances are regarded by many to be aspirational, yet affordable. Even during the economic downturn, consumers pre…
    Imogen Matthews 05.01.15

  • Consumers Get the Message Regarding Sun Protection

    Consumers’ attitudes toward tanning and the use of sun protection products are influencing trends within the European sun care market. Sun care usage is no longer just about protecting the skin and other sun-related health concerns, but increas…
    Imogen Matthews, Consultant 04.01.15