The Partner for Beauty with Purpose

Founded in 1980, WWP Beauty is committed to creating Beauty with Purpose by developing innovative sustainable, future-focused solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. Through a worldwide team of beauty experts that spans North America, EMEA, and APAC, we offer our customers global support at the local level. Our company’s full-service offering of mindful turnkey formulations, eco-smart packaging designs, and accessories paired with our in-house manufacturing, integrated network, and superior quality allows us to stand out as “The Partner for Beauty with Purpose.”

Capabilities & Services
 
• One-stop shop for full-service turnkey, rigid components, flexible tubes, beauty tools, accessories and devices.
• Innovation Centers in LA, Paris and Shanghai
• Full turnkey solutions for all categories: Skin Care, Color Cosmetics, Body Care, Hair Care,Nail Care and Personal Care
• We collaborate with customers on the development of turnkey solution, new packaging, and accessories through our integrated Design, Engineering, Product Development, Quality Control, Regulatory, and Trend Forecast services.
• Strong NPD governance to execute projects with excellence.
• Service Clients of all scales and Business Models.
• Innovative and clean formulations, new sustainable materials, Eco-smart packaging and accessories design.
• Transparent sourcing & supply chain management.
• Wholly owned component and tube manufacturing facilities for tighter quality control and expedited speed to market.
• Broad offering of stock packaging and custom tooling.
• Custom packaging development expertise in color cosmetic, skin care and flexible tube markets.
• Enhanced decorating, extrusion, heading and capping services for plastic tube.
• In-house design and engineering center with cutting edge technology and Eco-Analyzer, a proprietary tool designed to guide our customers to the most impactful material choices that fit into their brand needs. By being able to make material comparisons and provide validated key claims for each such as material reduction rates and GHG emissions, brands can make more informed decisions about their approach to sustainability.

Beauty with Purpose Service

A customized, solution-driven service offered to new and existing customers looking to transform their brands to include more mindful formulations, packaging and accessories that are clean, sustainable, ethical, inclusive and diverse. This transformative process is at the forefront of sustainable innovations and technologies, utilizing green chemistry, eco-smart designs, new sustainable materials, and transparent sourcing & supply chain management. Through this service brands will leverage WWP Beauty’s partnership to make a positive and purposeful impact on the planet with the ultimate goal of creating Beauty with Purpose.

We have Solutions, You have options

Our robust product offering upholds the finest standards of excellence in innovation to deliver best-in-class products. Formulation Capabilities

COLOR COSMETICS
Face makeup:Foundation, Concealers, B/CC Creams, Powders, Blush, Bronzer, Highlighters
EyeMakeup:Mascara, Eyeliners/Pencils, Eyeshadows, Lash and Brow Products
Lip Products:Lipstic, Lipgloss, Lipliner/Pencil, Other Lip Products
Nail Products

SKIN CARE
Facial Care: Facial Cleansers, Face Masks, Acne Treatment, Face Masks
Moisturizers & Treatment:Moisturizers, Anti-Aging, Pro-Aging
Body Care:Moisturizer, Treatment
Hand Care

HAIR CARE
FRAGRANCE
PERSONAL CARE
HOME SCENTS:Home Sprays, Linen Sprays, Candles
PPE: Hand Sanitizers (liquid and wipes)

Recent Turnkey Collections



NURTUREVERSE
Where technology meets nature

NurtureVerse Collection features multi-sensorial, versatile, and nurturing lip formulations paired with eco-friendly packaging designs. The hybrid products function as lip care and color shades inspired by both natural and artificial worlds. Formulas are infused with a blend of plant extract, botanical oils, vitamins, and peptides that help promote smooth and younger lips. Lip products are featured in luxurious weighted, recycleready mono-material and refillable lipstick cases and lip gloss vials designed with molecular recycled technology. NurtureVerse Lip collection also includes a sustainable and stylish pouch bag designed in natural and recycled hemp material.
 
Metamorph Lipstick Shimmer | Omni Lip Cushion Lipstick | Lip Realm Moisturizing Lipstick | Multiverse Lip Care | StarDust Topper Lip & Cheek

PLAYGROUND
Healthy & Happy Skin

Bring the fun back to your skincare routine, with this natural derived product collection. The sensorial, skin-loving & transformative formulations are enhanced with probiotics & ashwagandha that bring balance & relieve stress.

Metamorphic Skin Balance Cream | Happy Glow Vitamin C Serum | Pure Joy Multi-Balm Stick | Joyful Jelly Oil Stick

BLUELIGHT
The Disadvantage of Staying Connected

A digital-detox collection to prevent and protect skin from the harmful oxidative stress caused by the effects of blue light. Blue light from digital screens penetrates much deeper into the skin’s layers than UVA and UVB combined causing oxidative damage on the skin. It can also slow the body’s production of Melatonin, the signals that tell the brain it is time to sleep.

 Cloud Whipped Moisturizer | Pro-Age Cream | Jelly Eye Serum | Refreshing Elixir | Makeup Erasing Serum | Lip Renewal Stick

TWILIGHT
Relax. Rewind. Recharge.

The TwiLight Home Spa Collection features aromatherapeutic scents which are commonly used for creating mental clarity, relieving stress and pain, and aiding in the sleep process. Scent taps into the olfactory nerve and connects to the brain, which is why the TwiLight Collection uses natural scents to transform moods, and provide an unforgettable relaxing experience.

Rescue Salve | Recharge Sleeping Mask | Serenity Mist | Lotion Bar