• Laura Mercier Kit Has It All

    Laura Mercier Kit Has It All

    November 28, 2011
    Cosmetic palettes are one of the best ways for shoppers to get a bang for their buck; these kits usually combine different SKUs for the eyes, lips and face. But one common omission is the brushes to actually apply the product. The colors can be lovel…

  • Cargo EyeLighter Whitens and Brightens

    Cargo EyeLighter Whitens and Brightens

    November 10, 2011
    Cargo’s EyeLighter ($20) simplifies the age-old makeup artist trick of widening and brightening eyes through white shadow application along the corners and rims of eyes. Besides a pop of lipstick and a swipe of mascara, a highlighted eye is key…

  • Bare Minerals Gets Ready To Wear

    Bare Minerals Gets Ready To Wear

    October 28, 2011
    Bare Minerals is seeing opportunity in duos and even quads with its new Ready to Wear 2.0 and 4.0 solid eyeshadows, out in stores now. Tied in to a trendy advertising campaign, Be a Force of Beauty, the company is looking to capture the attention of…

  • 10 For 10: Three Custom Color Specialists Celebratory Palette

    10 For 10: Three Custom Color Specialists Celebratory Palette

    September 30, 2011
    Three Custom Color Specialists’ Shimmering Lights Lipsticks are turning 10 years old! Originally launched in 2001, these sparkling and soft lipstick shades were inspired by the celestial sky, sparkling water and the brilliant cityscape of Hong…

  • Fashion

    Fashion's Best Face Features Orange Lipstick

    September 16, 2011
    Fashion Week is a time where the next big thing is now…and this includes the beauty industry’s hottest new colors for the upcoming season. The glamorous staples tend to emerge—matte red lips, kohl-rimmed cat eyes, etc.—but th…

  • Go Get Benefit Brows A-Go-Go

    Go Get Benefit Brows A-Go-Go

    August 25, 2011
    The eyebrows are a key part of facial features yet often left unattended due to focusing on “fun” color cosmetics by way of eyeshadow, lipstick and blusher. But just as a quick swipe of mascara can make eyes pop, so can the proper face fr…

  • Maybelline Unveils 40th Anniversary Mascara

    Maybelline Unveils 40th Anniversary Mascara

    August 1, 2011
    In celebration of the 40th Anniversary of Great Lash, Maybelline New York introduces a special limited edition collection of America’s favorite mascara. As the official cosmetic sponsor of Mercedes-Benz Fashion Week, Maybelline New York has par…

  • Third Time

    Third Time's The Charm

    July 11, 2011
    The first was too sheer….the second, too flat. Tarte’s latest lipcolor release, LipSurgence Natural Lip Luster, delivers the perfect amount of color with a hit of shimmer to make it pop. It follows the brand’s LipSurgence Natural L…

  • MAC Bloggers

    MAC Bloggers' Obsessions

    June 9, 2011
    It’s a beauty blogger’s dream come true…to thank these hardworking scouts always seeking to break next big thing, MAC Cosmetics invited nine of its blog favorites to the Toronto lab to custom-create eyeshadows or lipgloss products…

  • Boogie On With Urban Decay Rollergirl

    Boogie On With Urban Decay Rollergirl

    June 2, 2011
    With its classy neutrals and a captivating bright surprise, the Rollergirl Palette ($32), new from Urban Decay, is perfect for transitioning from the office to an evening out. Four eye shadows (three neutral gold/browns, one vivid pink) are joined by…

  • Salon Smoothing Results at Mass Market Prices

    Salon Smoothing Results at Mass Market Prices

    May 2, 2011
    After a disappointing experience with a salon brand boasting an anti-frizz formulation “free” of a lot of “no nos,” I was anxious to test Organix Ever Straight Brazilian Keratin Therapy, a new variation from the popular mass m…

  • Small Creme, Big Results

    Small Creme, Big Results

    April 18, 2011
    In a world where multitasking is the norm, many skin care consumers are searching for a day cream that offers moisturization with a hint of illumination and sun protection. But do these “all-in-one” products now popular in the marketplace…

  • Is Pixi Lip Twin Double the Fun?

    Is Pixi Lip Twin Double the Fun?

    April 4, 2011
    Pixi by Petra is one of the designer cosmetic collections available at Target stores nationwide. The Swedish makeup artist's products are known for boasting multi-purpose usages and featuring innovative formulations infused with skin treating ing…

  • To Crackle or Not to Crackle?

    To Crackle or Not to Crackle?

    March 18, 2011
    The latest nail polish phenomenon for Spring 2011 is a textured finish. These special lacquers, when applied to a dried solid color leave behind a leopard print, “cracked” pattern on each nail. First, OPI entered the arena with Black Sha…

  • Get Greedy with Urban Decay

    Get Greedy with Urban Decay's Latest Primer

    February 7, 2011
    Urban Decay's holiday rollout, Little Sins Eyeshadow Primer Potion Set, contained a tiny but powerful weapon—Greed, the brand's newest eyeshadow primer in a shimmering gold color. Now, it hit the market as a full-size, stand-alone SKU…

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