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Bare Minerals Gets Ready To Wear
October 28, 2011
Bare Minerals is seeing opportunity in duos and even quads with its new Ready to Wear 2.0 and 4.0 solid eyeshadows, out in stores now. Tied in to a trendy advertising campaign, Be a Force of Beauty, the company is looking to capture the attention of…  Read More »
10 For 10: Three Custom Color Specialists Celebratory Palette
September 30, 2011
Three Custom Color Specialists’ Shimmering Lights Lipsticks are turning 10 years old! Originally launched in 2001, these sparkling and soft lipstick shades were inspired by the celestial sky, sparkling water and the brilliant cityscape of Hong…  Read More »
September 16, 2011
Fashion Week is a time where the next big thing is now…and this includes the beauty industry’s hottest new colors for the upcoming season. The glamorous staples tend to emerge—matte red lips, kohl-rimmed cat eyes, etc.—but th…  Read More »
Go Get Benefit Brows A-Go-Go
August 25, 2011
The eyebrows are a key part of facial features yet often left unattended due to focusing on “fun” color cosmetics by way of eyeshadow, lipstick and blusher. But just as a quick swipe of mascara can make eyes pop, so can the proper face fr…  Read More »
Maybelline Unveils 40th Anniversary Mascara
August 1, 2011
In celebration of the 40th Anniversary of Great Lash, Maybelline New York introduces a special limited edition collection of America’s favorite mascara. As the official cosmetic sponsor of Mercedes-Benz Fashion Week, Maybelline New York has par…  Read More »
Third Time
July 11, 2011
The first was too sheer….the second, too flat. Tarte’s latest lipcolor release, LipSurgence Natural Lip Luster, delivers the perfect amount of color with a hit of shimmer to make it pop. It follows the brand’s LipSurgence Natural L…  Read More »
MAC Bloggers
June 9, 2011
It’s a beauty blogger’s dream come true…to thank these hardworking scouts always seeking to break next big thing, MAC Cosmetics invited nine of its blog favorites to the Toronto lab to custom-create eyeshadows or lipgloss products…  Read More »
Boogie On With Urban Decay Rollergirl
June 2, 2011
With its classy neutrals and a captivating bright surprise, the Rollergirl Palette ($32), new from Urban Decay, is perfect for transitioning from the office to an evening out. Four eye shadows (three neutral gold/browns, one vivid pink) are joined by…  Read More »
Salon Smoothing Results at Mass Market Prices
May 2, 2011
After a disappointing experience with a salon brand boasting an anti-frizz formulation “free” of a lot of “no nos,” I was anxious to test Organix Ever Straight Brazilian Keratin Therapy, a new variation from the popular mass m…  Read More »
Small Creme, Big Results
April 18, 2011
In a world where multitasking is the norm, many skin care consumers are searching for a day cream that offers moisturization with a hint of illumination and sun protection. But do these “all-in-one” products now popular in the marketplace…  Read More »
Is Pixi Lip Twin Double the Fun?
April 4, 2011
Pixi by Petra is one of the designer cosmetic collections available at Target stores nationwide. The Swedish makeup artist's products are known for boasting multi-purpose usages and featuring innovative formulations infused with skin treating ing…  Read More »
To Crackle or Not to Crackle?
March 18, 2011
The latest nail polish phenomenon for Spring 2011 is a textured finish. These special lacquers, when applied to a dried solid color leave behind a leopard print, “cracked” pattern on each nail. First, OPI entered the arena with Black Sha…  Read More »
Get Greedy with Urban Decay
February 7, 2011
Urban Decay's holiday rollout, Little Sins Eyeshadow Primer Potion Set, contained a tiny but powerful weapon—Greed, the brand's newest eyeshadow primer in a shimmering gold color. Now, it hit the market as a full-size, stand-alone SKU…  Read More »
Korres Lip Butter Glaze
January 21, 2011
Korres is a Greek skin care brand with roots in Athens’ first ever homeopathic pharmacy. The first Korres product was an aromatic herbal syrup with honey and aniseed, a recipe inspired by rakomelon, a warming spirit-with-honey concoction, which…  Read More »
CoverGirl Lip Perfection Lipstick
January 3, 2011
Perfect color is simply not enough for today’s cosmetic customer—they want in all, including improving texture and condition. CoverGirl is stepping up to the plate with its new Lip Perfection Lipstick ($7.50), out now. The company states…  Read More »