• Land of the Cheap! Home of the Thrifty?

    Tom Branna, Editorial Director February 3, 2016
    || I’m not alone up there in the not-so-friendly skies. Months ago, United asked me to take part in a lengthy survey that asked if I would be willing to pay extra for some little luxuries on my next flight. You know, things like extra legroom, sna…

  • The Great Unwashed

    January 4, 2016
    || It’s a new year, which is always the best time for new resolutions, so here goes: I will wear, but not wash, my favorite pair of jeans in 2016. Revolting? Disgusting? Lazy? Yeah, you can check all three boxes. That’s okay; I’m savin…

  • A Clean Up At Midfield

    Tom Branna, VP/Editorial Director December 2, 2015
    || The high school field hockey player lay motionless on the field of play; struck in the face by an errant stick. Instantly, the trainer and coaches ran out with a first aid kit. As the crowd looked on silently, the adults hovered over the junior defen…

  • One Retailer’s trash…

    Tom Branna, Editorial Director November 2, 2015
    || My neighbor is moving. He’s a good neighbor; quiet, willing to lend a hand and best of all, he lives several houses down the street! Good fences make good neighbors, but in lieu of a fence, several hundred feet works just fine. Anyway, he&rsquo…

  • A New Definition of Leadership?

    Tom Branna, Editorial Director September 1, 2015
    || What does every leader need? Followers, of course. An army of one, whether in the boardroom or in a barroom brawl, doesn’t have nearly as much impact as when he or she comes armed with people who believe in you or have your back. Unfortunately,…

  • This Bad Science Is Sponsored By …

    August 21, 2015
    || Want to reduce obesity and the diseases that go hand-in-hand with it? Get moving! That’s the advice of the Global Energy Balance Network, a new non-profit organization funded, in part, by Coca-Cola. Now, it’s always a good idea to get up…

  • Dear, Old Dad$

    Tom Branna, Editorial Director August 3, 2015
    || No marketer worth his or her salt would be crazy enough to overlook the tremendous buying power of women. Study after study confirms that women control 90% of household spending budgets. Of course, today’s pampered kids seem to get everything a…

  • Thoroughbreds, Nags and Pigs

    Tom Branna, Editorial Director July 1, 2015
    || He did it! American Pharoah, the three year-old bay colt, is the first American Triple Crown winner in thoroughbred racing since Affirmed turned the trick in 1978. The feat captured the attention of even less-than-casual horse racing fans, as the Bel…

  • Gray’s Anatomy

    Tom Branna, Editorial Director June 1, 2015
    || One of the perks of working at Happi is the range of products that make it to our desks. Over the years, I’ve tried all manners of skin and hair care products, but with little or no reaction from my loved ones or co-workers; maybe I’m not…

  • More, More, Moore?

    Tom Branna, Editorial Director May 1, 2015
    || Happy belated birthday to Moore’s Law, which turned 50 years old last month…but does Gordon E. Moore’s observation have legs to last another half century? Moore’s Law, as everyone knows, is the observation that, over the his…

  • Do You Prefer Bricks or Clicks?

    Tom Branna, Editorial Director March 4, 2015
    || Sure, I’ll do some online research before making a big purchase like a washer and dryer; and of course, I’ll make all my travel arrangements through the internet, too. Heck, I’ll even buy my Mets tickets online, although for the lif…

  • Sky Fall

    Tom Branna, Editorial Director February 6, 2015
    || Turns out no one really needed a life-sized replica of King Tutankhamun’s burial mask with a secret compartment to store his valuables. It’s no surprise to me that SkyMall, that publication that can be found in every backseat pocket on ev…

  • Up & Down & Sideways

    Tom Branna, Editorial Director January 6, 2015
    || Time to rethink that tedious morning elevator ride. ThyssenKrupp, a German conglomerate whose specialty is automotive technology, recently unveiled an elevator that can move sideways as well as up and down and even diagonally too, thanks to magnetic…

  • Cash OR Prizes… But Not Both!

    Tom Branna, Editorial Director December 5, 2014
    || The holiday season is here; time for good cheer, glad tidings and all that—and, for those lucky enough to receive them, year-end bonuses. We all know the meaning of the word, bonus. It’s something given or paid over and above what is due,…

  • Fear & Panic Boosts Sales

    Tom Branna, Editorial Director November 3, 2014
    || More than 4000 deaths have been attributed to Ebola virus in West Africa, as well as one death in the US, two deaths in Spain and another in Germany. The disease has become a global threat as airports around the world begin screening for Ebola among…

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