• Evolution of Wipes

    Karen McIntyre, Editor September 12, 2016
    The role of wipes in many markets continues to evolve. A look at this month’s new products section shows example after example of how wipes are constantly penetrating market areas new—deodorizers, men’s grooming, insect repellents,…

  • Bricks & Sausage

    Tom Branna, Editorial Director September 1, 2016
    On the same day that Macy’s announced plans to close 15% of its doors next year, Seth Rogen’s repulsive little opus, Sausage Party, opened in theaters throughout the US. What’s the link between a movie about talking wieners and an i…

  • Changing Palettes

    Tom Branna, Editorial Director August 1, 2016
    Do you Yahoo? Back in the web’s infancy, everyone asked that question. But search engines, like the times, change. Today, everybody is “Googling this” and “Googling that,” so it’s no wonder why the one-time search…

  • It’s Decision Day for A Lot of Us

    Tom Branna, Editorial Director July 1, 2016
    NOTE: This article has been updated from the print version. The United Kingdom made a bold decision to leave the European Union; Brexit may prove to be a disaster for the economies of England, Scotland, Wales and Northern Ireland, not to mention t…

  • TSCA Gets Reformed!

    Tom Branna, Editorial Director June 1, 2016
    Who says Congress is broken? After years of bickering, partisanship and inaction in the aisles, the US Senate and the US House of Representatives came together in recent months to hammer out a reform bill of the Toxic Substances Control Act (TSCA). T…

  • A New Paradigm In Manufacturing?

    Tom Branna, Editorial Director April 1, 2016
    Avon’s gone…to the UK, that is. The direct sales leader is eliminating thousands of jobs, shutting down its New York City headquarters and taking off for the United Kingdom—while maintaining its current R&D facilities in Suffer…

  • Ideas, Wanted

    Tom Branna March 1, 2016
    New product ideas come from the darndest places. Last month, Benjamin Stern, a 16 year-old out of Melbourne, FL swam with the sharks—”Shark Tank” sharks that is—to fund his personal care venture. Young Benjamin’s patent…

  • Land of the Cheap! Home of the Thrifty?

    Tom Branna, Editorial Director February 3, 2016
    I’m not alone up there in the not-so-friendly skies. Months ago, United asked me to take part in a lengthy survey that asked if I would be willing to pay extra for some little luxuries on my next flight. You know, things like extra legroom, sna…

  • The Great Unwashed

    January 4, 2016
    It’s a new year, which is always the best time for new resolutions, so here goes: I will wear, but not wash, my favorite pair of jeans in 2016. Revolting? Disgusting? Lazy? Yeah, you can check all three boxes. That’s okay; I’m savin…

  • A Clean Up At Midfield

    Tom Branna, VP/Editorial Director December 2, 2015
    The high school field hockey player lay motionless on the field of play; struck in the face by an errant stick. Instantly, the trainer and coaches ran out with a first aid kit. As the crowd looked on silently, the adults hovered over the junior defen…

  • One Retailer’s trash…

    Tom Branna, Editorial Director November 2, 2015
    My neighbor is moving. He’s a good neighbor; quiet, willing to lend a hand and best of all, he lives several houses down the street! Good fences make good neighbors, but in lieu of a fence, several hundred feet works just fine. Anyway, he&rsquo…

  • A New Definition of Leadership?

    Tom Branna, Editorial Director September 1, 2015
    What does every leader need? Followers, of course. An army of one, whether in the boardroom or in a barroom brawl, doesn’t have nearly as much impact as when he or she comes armed with people who believe in you or have your back. Unfortunately,…

  • This Bad Science Is Sponsored By …

    August 21, 2015
    Want to reduce obesity and the diseases that go hand-in-hand with it? Get moving! That’s the advice of the Global Energy Balance Network, a new non-profit organization funded, in part, by Coca-Cola. Now, it’s always a good idea to get up…

  • Dear, Old Dad$

    Tom Branna, Editorial Director August 3, 2015
    No marketer worth his or her salt would be crazy enough to overlook the tremendous buying power of women. Study after study confirms that women control 90% of household spending budgets. Of course, today’s pampered kids seem to get everything a…

  • Thoroughbreds, Nags and Pigs

    Tom Branna, Editorial Director July 1, 2015
    He did it! American Pharoah, the three year-old bay colt, is the first American Triple Crown winner in thoroughbred racing since Affirmed turned the trick in 1978. The feat captured the attention of even less-than-casual horse racing fans, as the Bel…

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