• This Bad Science Is Sponsored By …

    August 21, 2015
    Want to reduce obesity and the diseases that go hand-in-hand with it? Get moving! That’s the advice of the Global Energy Balance Network, a new non-profit organization funded, in part, by Coca-Cola. Now, it’s always a good idea to get up…

  • Dear, Old Dad$

    Tom Branna, Editorial Director August 3, 2015
    No marketer worth his or her salt would be crazy enough to overlook the tremendous buying power of women. Study after study confirms that women control 90% of household spending budgets. Of course, today’s pampered kids seem to get everything a…

  • Thoroughbreds, Nags and Pigs

    Tom Branna, Editorial Director July 1, 2015
    He did it! American Pharoah, the three year-old bay colt, is the first American Triple Crown winner in thoroughbred racing since Affirmed turned the trick in 1978. The feat captured the attention of even less-than-casual horse racing fans, as the Bel…

  • Gray’s Anatomy

    Tom Branna, Editorial Director June 1, 2015
    One of the perks of working at Happi is the range of products that make it to our desks. Over the years, I’ve tried all manners of skin and hair care products, but with little or no reaction from my loved ones or co-workers; maybe I’m not…

  • More, More, Moore?

    Tom Branna, Editorial Director May 1, 2015
    Happy belated birthday to Moore’s Law, which turned 50 years old last month…but does Gordon E. Moore’s observation have legs to last another half century? Moore’s Law, as everyone knows, is the observation that, over the his…

  • Do You Prefer Bricks or Clicks?

    Tom Branna, Editorial Director March 4, 2015
    Sure, I’ll do some online research before making a big purchase like a washer and dryer; and of course, I’ll make all my travel arrangements through the internet, too. Heck, I’ll even buy my Mets tickets online, although for the lif…

  • Sky Fall

    Tom Branna, Editorial Director February 6, 2015
    Turns out no one really needed a life-sized replica of King Tutankhamun’s burial mask with a secret compartment to store his valuables. It’s no surprise to me that SkyMall, that publication that can be found in every backseat pocket on ev…

  • Up & Down & Sideways

    Tom Branna, Editorial Director January 6, 2015
    Time to rethink that tedious morning elevator ride. ThyssenKrupp, a German conglomerate whose specialty is automotive technology, recently unveiled an elevator that can move sideways as well as up and down and even diagonally too, thanks to magnetic…

  • Cash OR Prizes… But Not Both!

    Tom Branna, Editorial Director December 5, 2014
    The holiday season is here; time for good cheer, glad tidings and all that—and, for those lucky enough to receive them, year-end bonuses. We all know the meaning of the word, bonus. It’s something given or paid over and above what is due,…

  • Fear & Panic Boosts Sales

    Tom Branna, Editorial Director November 3, 2014
    More than 4000 deaths have been attributed to Ebola virus in West Africa, as well as one death in the US, two deaths in Spain and another in Germany. The disease has become a global threat as airports around the world begin screening for Ebola among…

  • Brands for the Taking; Who’ll Do the Making?

    Tom Branna, Editorial Director October 2, 2014
    Procter & Gamble’s plan to put more than half of its brands on the auction block could have a big impact on contract manufacturing in the household and personal products space. Chairman AG Lafley explained that P&G will target brands th…

  • Approaching Wellness

    Sean Moloughney, Editor September 22, 2014
    What’s in store for the future anti-aging market?

  • When Illness Goes Viral

    Tom Branna, Editorial Director September 3, 2014
    Some marketing programs really make a splash. Everyone and anyone with a Facebook account is dumping ice water on their heads to bring attention to and raise money for Amyotrophic Lateral Sclerosis (ALS), the progressive neurodegenerative disease tha…

  • Wanted: New Tools For a New Economy

    Tom Branna, Editorial Director August 1, 2014
    It could have been worse—he could have been president. Remember when Steve “Flat Tax” Forbes wanted to be President of the United States? He couldn’t buy the nomination then and now, it turns out, he can’t hold on to the…

  • Supply & Demand

    Tom Branna, Editorial Director July 2, 2014
    The US chemical industry never had a great track record when it came to finding the sweet spot. You know, making just the right amount of stuff to keep the plant humming without sending prices crashing through the floor. Too often, when business was…

RELATED TOPICS