Editorial


  • The Great Unwashed

    It’s a new year, which is always the best time for new resolutions, so here goes: I will wear, but not wash, my favorite pair of jeans in 2016. Revolting? Disgusting? Lazy? Yeah, you can check all three boxes. That’s okay; I’m savin…
    01.04.16

  • A Clean Up At Midfield

    The high school field hockey player lay motionless on the field of play; struck in the face by an errant stick. Instantly, the trainer and coaches ran out with a first aid kit. As the crowd looked on silently, the adults hovered over the junior defen…
    Tom Branna, VP/Editorial Director 12.02.15

  • One Retailer’s trash…

    My neighbor is moving. He’s a good neighbor; quiet, willing to lend a hand and best of all, he lives several houses down the street! Good fences make good neighbors, but in lieu of a fence, several hundred feet works just fine. Anyway, he&rsquo…
    Tom Branna, Editorial Director 11.02.15

  • A New Definition of Leadership?

    What does every leader need? Followers, of course. An army of one, whether in the boardroom or in a barroom brawl, doesn’t have nearly as much impact as when he or she comes armed with people who believe in you or have your back. Unfortunately,…
    Tom Branna, Editorial Director 09.01.15

  • This Bad Science Is Sponsored By …

    Want to reduce obesity and the diseases that go hand-in-hand with it? Get moving! That’s the advice of the Global Energy Balance Network, a new non-profit organization funded, in part, by Coca-Cola. Now, it’s always a good idea to get up…
    08.21.15

  • Dear, Old Dad$

    No marketer worth his or her salt would be crazy enough to overlook the tremendous buying power of women. Study after study confirms that women control 90% of household spending budgets. Of course, today’s pampered kids seem to get everything a…
    Tom Branna, Editorial Director 08.03.15

  • Thoroughbreds, Nags and Pigs

    He did it! American Pharoah, the three year-old bay colt, is the first American Triple Crown winner in thoroughbred racing since Affirmed turned the trick in 1978. The feat captured the attention of even less-than-casual horse racing fans, as the Bel…
    Tom Branna, Editorial Director 07.01.15

  • Gray’s Anatomy

    One of the perks of working at Happi is the range of products that make it to our desks. Over the years, I’ve tried all manners of skin and hair care products, but with little or no reaction from my loved ones or co-workers; maybe I’m not…
    Tom Branna, Editorial Director 06.01.15

  • More, More, Moore?

    Happy belated birthday to Moore’s Law, which turned 50 years old last month…but does Gordon E. Moore’s observation have legs to last another half century? Moore’s Law, as everyone knows, is the observation that, over the his…
    Tom Branna, Editorial Director 05.01.15

  • Do You Prefer Bricks or Clicks?

    Sure, I’ll do some online research before making a big purchase like a washer and dryer; and of course, I’ll make all my travel arrangements through the internet, too. Heck, I’ll even buy my Mets tickets online, although for the lif…
    Tom Branna, Editorial Director 03.04.15

  • Sky Fall

    Turns out no one really needed a life-sized replica of King Tutankhamun’s burial mask with a secret compartment to store his valuables. It’s no surprise to me that SkyMall, that publication that can be found in every backseat pocket on ev…
    Tom Branna, Editorial Director 02.06.15

  • Up & Down & Sideways

    Time to rethink that tedious morning elevator ride. ThyssenKrupp, a German conglomerate whose specialty is automotive technology, recently unveiled an elevator that can move sideways as well as up and down and even diagonally too, thanks to magnetic…
    Tom Branna, Editorial Director 01.06.15

  • Cash OR Prizes… But Not Both!

    The holiday season is here; time for good cheer, glad tidings and all that—and, for those lucky enough to receive them, year-end bonuses. We all know the meaning of the word, bonus. It’s something given or paid over and above what is due,…
    Tom Branna, Editorial Director 12.05.14

  • Disinfectants | Household Cleaning

    Fear & Panic Boosts Sales

    More than 4000 deaths have been attributed to Ebola virus in West Africa, as well as one death in the US, two deaths in Spain and another in Germany. The disease has become a global threat as airports around the world begin screening for Ebola among…
    Tom Branna, Editorial Director 11.03.14

  • Brands for the Taking; Who’ll Do the Making?

    Procter & Gamble’s plan to put more than half of its brands on the auction block could have a big impact on contract manufacturing in the household and personal products space. Chairman AG Lafley explained that P&G will target brands th…
    Tom Branna, Editorial Director 10.02.14

  • Approaching Wellness

    What’s in store for the future anti-aging market?
    Sean Moloughney, Editor 09.22.14

  • When Illness Goes Viral

    Some marketing programs really make a splash. Everyone and anyone with a Facebook account is dumping ice water on their heads to bring attention to and raise money for Amyotrophic Lateral Sclerosis (ALS), the progressive neurodegenerative disease tha…
    Tom Branna, Editorial Director 09.03.14

  • Wanted: New Tools For a New Economy

    It could have been worse—he could have been president. Remember when Steve “Flat Tax” Forbes wanted to be President of the United States? He couldn’t buy the nomination then and now, it turns out, he can’t hold on to the…
    Tom Branna, Editorial Director 08.01.14

  • Supply & Demand

    The US chemical industry never had a great track record when it came to finding the sweet spot. You know, making just the right amount of stuff to keep the plant humming without sending prices crashing through the floor. Too often, when business was…
    Tom Branna, Editorial Director 07.02.14

  • Beauty at Any Age

    While searching for a ballgame on my AM dial, I tuned in to one of those radio call-in shows just in time to hear an 85-year-old gentlemen ask the expert host about liver spots and what could he do to get rid of them. I forgot about my Mets for a mom…
    Tom Branna, Editorial Director 06.02.14