Editorial


  • Sky Fall

    Turns out no one really needed a life-sized replica of King Tutankhamun’s burial mask with a secret compartment to store his valuables. It’s no surprise to me that SkyMall, that publication that can be found in every backseat pocket on ev…
    Tom Branna, Editorial Director 02.06.15

  • Up & Down & Sideways

    Time to rethink that tedious morning elevator ride. ThyssenKrupp, a German conglomerate whose specialty is automotive technology, recently unveiled an elevator that can move sideways as well as up and down and even diagonally too, thanks to magnetic…
    Tom Branna, Editorial Director 01.06.15

  • Cash OR Prizes… But Not Both!

    The holiday season is here; time for good cheer, glad tidings and all that—and, for those lucky enough to receive them, year-end bonuses. We all know the meaning of the word, bonus. It’s something given or paid over and above what is due,…
    Tom Branna, Editorial Director 12.05.14

  • Disinfectants | Household Cleaning

    Fear & Panic Boosts Sales

    More than 4000 deaths have been attributed to Ebola virus in West Africa, as well as one death in the US, two deaths in Spain and another in Germany. The disease has become a global threat as airports around the world begin screening for Ebola among…
    Tom Branna, Editorial Director 11.03.14

  • Brands for the Taking; Who’ll Do the Making?

    Procter & Gamble’s plan to put more than half of its brands on the auction block could have a big impact on contract manufacturing in the household and personal products space. Chairman AG Lafley explained that P&G will target brands th…
    Tom Branna, Editorial Director 10.02.14

  • Approaching Wellness

    What’s in store for the future anti-aging market?
    Sean Moloughney, Editor 09.22.14

  • When Illness Goes Viral

    Some marketing programs really make a splash. Everyone and anyone with a Facebook account is dumping ice water on their heads to bring attention to and raise money for Amyotrophic Lateral Sclerosis (ALS), the progressive neurodegenerative disease tha…
    Tom Branna, Editorial Director 09.03.14

  • Wanted: New Tools For a New Economy

    It could have been worse—he could have been president. Remember when Steve “Flat Tax” Forbes wanted to be President of the United States? He couldn’t buy the nomination then and now, it turns out, he can’t hold on to the…
    Tom Branna, Editorial Director 08.01.14

  • Supply & Demand

    The US chemical industry never had a great track record when it came to finding the sweet spot. You know, making just the right amount of stuff to keep the plant humming without sending prices crashing through the floor. Too often, when business was…
    Tom Branna, Editorial Director 07.02.14

  • Beauty at Any Age

    While searching for a ballgame on my AM dial, I tuned in to one of those radio call-in shows just in time to hear an 85-year-old gentlemen ask the expert host about liver spots and what could he do to get rid of them. I forgot about my Mets for a mom…
    Tom Branna, Editorial Director 06.02.14

  • Putting All That Data To Work…For You

    We live in the Era of Big Data (Happi, April 2014, p. 54). It enables suppliers to run thousands, no millions, of tests in search of new materials; helps marketers reach critical “go-don’t go” decisions on new product launches and m…
    Tom Branna, Editorial Director 05.02.14

  • Looking Younger Never Grows Old

    Global anti-aging product sales topped $122 billion in 2013 and are growing nearly 8% a year. The the market is dynamic, but full of questions; luckily, you’ll get all the answers when you attend Happi’s Anti-Aging Conference & Tablet…
    Tom Branna, Editorial Director 04.01.14

  • Say Sayonara to Siestas

    After nearly defaulting on its debt, struggling through a deep recession, grappling with high unemployment and being a general drain on the EU economy for years, Spaniards are finally waking up to the fact that those siestas are going the way of bull…
    Tom Branna, Editorial Director 03.05.14

  • Perfumers’ Palettes

    No sooner had our January issue been published, a reader took me to task for not addressing a key issue facing product perfumers—the increasing ban on use of fragrance from retailers. She noted that it has become a problem for product developer…
    Tom Branna, Editorial Director 02.07.14

  • I Love Laundry!

    “Mundane.” “Awful.” “Dreadful.” These are just some of the words experts use to describe the laundry process…and it breaks my heart. Want to know my dirty little secret? Well, one that I can share in a famil…
    Tom Branna, Editorial Director 01.01.14

  • The End of Aging As We Know It?

    Wrinkles, fine lines and age spots are big business for marketers and their suppliers. No one knows that better than the attendees at our recent Anti-Aging Conference & Tabletop Exhibition (see our coverage on p. 54 in this issue). There were ple…
    Tom Branna, Editorial Director 12.03.13

  • Dollars & No Sense

    The fiasco that is Washington DC extends well beyond US borders. Surging debt and a Federal Government shutdown have some of the biggest US creditors wondering if there is a better, more stable place to stash their currencies. Most countries currentl…
    Tom Branna, Editorial Director 11.04.13

  • Wipes Market Poised for Growth

    This summer the disposable wipes market received two major coups that will help it grow in two important, and potentially profitable categories. The first, of course, is the long-awaited, final solvent-contaminated wipes rule (better known as the &l…
    Karen Bitz-McIntyre, Nonwovens Industry, Associate Editor 09.27.13

  • Where Great Ideas Come From…

    That plastic wrap keeping your sandwich fresh wasn’t designed to protect bologna. After Ralph Wiley, a Dow Chemical chemist, accidentally discovered polyvinylidene in 1933, the military sprayed it on fighter planes to guard against corrosion an…
    Tom Branna, Editorial Director 09.27.13

  • When I Grow Up…I Wanna Blog

    Forget ballerina or fireman, some of today’s most tech-savvy and opinionated kids (and young adults, too) are making a living by telling people what they think—about your products. Whether it’s a lipstick, anti-aging cream, dish det…
    Tom Branna, Editorial Director 09.04.13