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Editorial

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Tom Branna, Editorial Director
August 1, 2012
Someday, believe it or not, we all may look back warmly on The Great Recession of 2007-2009. Of course, there are a lot of consumers out there who are convinced that the recession never really ended. Well, buckle your seat belts, more trouble, a lot…  Read More »
June 29, 2012
I really enjoy some assignments, and one of them is serving as a judge on the Private Label Manufacturers Association (PLMA) Salute to Excellence Awards, which honors the best private label products in a range of categories from cookies to household…  Read More »
Tom Branna, Editorial Director
June 4, 2012
Marketer hype surrounding their latest anti-aging products is to be expected; it’s been going on for years. But I did a double take while reading an article in The Sun in which a UK dermatologist suggested that eating a thin-crust pizza loaded…  Read More »
Tom Branna, Editorial Director
April 30, 2012
You asked for it and Happi’s got it. When we held an anti-aging breakfast seminar a while back, attendees told us they wanted more of these kinds of events. We listened, and I’m proud to announce that Happi’s Anti-Aging Conference &…  Read More »
Tom Branna, VP/Editorial Director
April 2, 2012
The internet has plenty of detractors, but at least you can accurately measure the audience. Our IT staff recently told us that within a few hours of posting, a news article about Unilever seeking input on new product development (NPD) received more…  Read More »
Tom Branna, VP/Editorial Director
March 2, 2012
The email subject line read, “Exclusive Invitation.” But after 23 years in this industry, I’ve been to enough “exclusive” events to know that these invites usually mean getting jammed into some cramped New York City loft…  Read More »
February 10, 2012
For nearly 50 years, I’ve lived within 10 miles of Paramus, NJ, arguably the Mall Capital of the World. But during the past 15 years, I’ve shopped in Paramus, 12 maybe 15 times. Why so few visits? Let me count the ways: Parking is abysmal…  Read More »
January 10, 2012
They’ve been in the news for months, but Tide Pods have yet to appear on retail shelves. There’s nothing wrong with making sure you get things right, but the longer Procter & Gamble waits to introduce the novel detergent form, the h…  Read More »
Tom Branna, Editorial Director
November 30, 2011
A Way to Gauge Industry Health?  Read More »
Tom Branna, Editorial Director
November 8, 2011
The lunatic fringe, be it Tea Partier or Occupy Wall Streeter, holds sway in the US these days. While neither side can offer a reasonable solution to debt crisis or class warfare, both sides have managed to grab media attention (“journalists&rd…  Read More »
Tom Branna, VP/Editorial Director
October 5, 2011
The New York metropolitan area was battered by Hurricane Irene in August. The storm dumped 13 inches of rain in our region, making for severe flooding in northern New Jersey. Just over the border, in New York State, my relatives were hit hard by the…  Read More »
Rebecca Wright, Editor
September 15, 2011
Consumers are putting themselves first these days. They’ve simply had enough of people telling them what to do and making decisions for them, whether it comes to their money and investments or health and beauty needs. In terms of the latte…  Read More »
September 15, 2011
I don’t know about you but I am still in shock that Ahlstrom is leaving the wipes market. For years, Ahlstrom seemed intent on gobbling up every small- to mid-sized wipes producer on the planet, a strategy that made it the world’s large…  Read More »
Tom Branna, Editorial Director
August 29, 2011
Just as one issue gets resolved, another emerges. Less than two months after the US Food and Drug Administration issued testing and labeling requirements for sunscreens (see p. 50 in this issue), an Aug. 19 article in The New York Times reported th…  Read More »
Tom Branna, Editorial Director
August 11, 2011
It’s been said that I’ve got a face that’s made for radio. Unfortunately, my voice isn’t any better, so it’s no wonder why, 30 years ago, print became my medium of choice. Still, there’s no denying that how peopl…  Read More »