Editorial


  • OTC/Medicated  | Personal Cleansers | Surfactants

    JJ Will Reformulate; Now, Whos Next?

    Last month Johnson & Johnson announced its move to reduce or eliminate a range of dubious ingredients from its product line by the end of 2015. The maker of Aveeno, Neutrogena and Johnson’s Baby Shampoo told the Campaign for Safe Cosmetics…
    Tom Branna, Editorial Director 08.31.12

  • Color Cosmetics | Fine Fragrance | Packaging

    Thanks for the Support

    Someday, believe it or not, we all may look back warmly on The Great Recession of 2007-2009. Of course, there are a lot of consumers out there who are convinced that the recession never really ended. Well, buckle your seat belts, more trouble, a lot…
    Tom Branna, Editorial Director 08.01.12

  • Hair Care | Packaging | Personal Cleansers | Sun Care

    Overheard And under Appreciated

    I really enjoy some assignments, and one of them is serving as a judge on the Private Label Manufacturers Association (PLMA) Salute to Excellence Awards, which honors the best private label products in a range of categories from cookies to household…
    06.29.12

  • Sun Care

    UVA Protection on your pizza?

    Marketer hype surrounding their latest anti-aging products is to be expected; it’s been going on for years. But I did a double take while reading an article in The Sun in which a UK dermatologist suggested that eating a thin-crust pizza loaded…
    Tom Branna, Editorial Director 06.04.12

  • Skin Care

    Anti-Aging Answers

    You asked for it and Happi’s got it. When we held an anti-aging breakfast seminar a while back, attendees told us they wanted more of these kinds of events. We listened, and I’m proud to announce that Happi’s Anti-Aging Conference &…
    Tom Branna, Editorial Director 04.30.12

  • Fine Fragrance | Laundry Care

    Innovators Wanted

    The internet has plenty of detractors, but at least you can accurately measure the audience. Our IT staff recently told us that within a few hours of posting, a news article about Unilever seeking input on new product development (NPD) received more…
    Tom Branna, VP/Editorial Director 04.02.12

  • Color Cosmetics | Hair Care | Household Cleaning | Laundry Care | Personal Cleansers | Skin Care | Sun Care

    Golden Tickets And Pink Slips

    The email subject line read, “Exclusive Invitation.” But after 23 years in this industry, I’ve been to enough “exclusive” events to know that these invites usually mean getting jammed into some cramped New York City loft…
    Tom Branna, VP/Editorial Director 03.02.12

  • Packaging

    Mall Madness

    For nearly 50 years, I’ve lived within 10 miles of Paramus, NJ, arguably the Mall Capital of the World. But during the past 15 years, I’ve shopped in Paramus, 12 maybe 15 times. Why so few visits? Let me count the ways: Parking is abysmal…
    02.10.12

  • Household Cleaning | Laundry Care

    Waiting For Godot?

    They’ve been in the news for months, but Tide Pods have yet to appear on retail shelves. There’s nothing wrong with making sure you get things right, but the longer Procter & Gamble waits to introduce the novel detergent form, the h…
    01.10.12

  • Fine Fragrance | Hair Care | Household Cleaning

    A Way to Gauge Industry Health?

    A Way to Gauge Industry Health?
    Tom Branna, Editorial Director 11.30.11

  • I&I Marketplace

    Cautiously Optimistic

    The lunatic fringe, be it Tea Partier or Occupy Wall Streeter, holds sway in the US these days. While neither side can offer a reasonable solution to debt crisis or class warfare, both sides have managed to grab media attention (“journalists&rd…
    Tom Branna, Editorial Director 11.08.11

  • Actives | Disinfectants | Functional Ingredients | Household Cleaning | Laundry Care | Surfactants

    Too Much of a Good Thing?

    The New York metropolitan area was battered by Hurricane Irene in August. The storm dumped 13 inches of rain in our region, making for severe flooding in northern New Jersey. Just over the border, in New York State, my relatives were hit hard by the…
    Tom Branna, VP/Editorial Director 10.05.11

  • OTC/Medicated  | Personal Cleansers | Skin Care | Sun Care

    DIY Health & Beauty

    Consumers are putting themselves first these days. They’ve simply had enough of people telling them what to do and making decisions for them, whether it comes to their money and investments or health and beauty needs. In terms of the la…
    Rebecca Wright, Editor 09.15.11

  • Supply shake-up: What will it mean for wipes?

    I don’t know about you but I am still in shock that Ahlstrom is leaving the wipes market. For years, Ahlstrom seemed intent on gobbling up every small- to mid-sized wipes producer on the planet, a strategy that made it the world’s large…
    09.15.11

  • AP/Deo | Oral Care | Personal Cleansers

    Triclosan Comes Under Pressure

    Just as one issue gets resolved, another emerges. Less than two months after the US Food and Drug Administration issued testing and labeling requirements for sunscreens (see p. 50 in this issue), an Aug. 19 article in The New York Times reported th…
    Tom Branna, Editorial Director 08.29.11

  • Color Cosmetics | Fine Fragrance

    Lights, Camera Happi

    It’s been said that I’ve got a face that’s made for radio. Unfortunately, my voice isn’t any better, so it’s no wonder why, 30 years ago, print became my medium of choice. Still, there’s no denying that how peopl…
    Tom Branna, Editorial Director 08.11.11

  • Sun Care

    Sunscreens In the News

    Sunscreens In the News
    Tom Branna, Editorial Director 07.07.11

  • Packaging

    PLEASE, TAKE US WITH YOU

    Editors Page JUNE IS ALL ABOUT FINISHING one chapter and starting another—you know, the graduation thing. This time of year always reminds me of those lazy senior days in high school when sports were over, extracurricular activities were fini…
    Tom Branna, Editorial Director 06.17.11

  • Air Care/Environmental Fragrance | Household Cleaning

    When Mrs.Clean Drops Mr.Clean

    Back in the 1970s, after a tough day in the third grade (if you had Mrs. Swillinger you’d know what I mean) I would come home to the familiar scene of my mother doing laundry, ironing clothes, washing the floor—her list of chores was endl…
    Tom Branna, Editorial Director 04.05.11

  • Air Care/Environmental Fragrance | Disinfectants | Household Cleaning | Laundry Care | Sun Care

    Under Pressure

    The recent announcement by Procter & Gamble (P&G) that it was raising prices on many of its consumer products should come as no surprise to anyone who’s been following the rise in commodity costs during the past year. Speaking at a Co…
    Tom Branna, Editorial Director 03.11.11