• Innovators Wanted

    Tom Branna, VP/Editorial Director || April 2, 2012
    The internet has plenty of detractors, but at least you can accurately measure the audience. Our IT staff recently told us that within a few hours of posting, a news article about Unilever seeking input on new product development (NPD) received more…

  • Golden Tickets And Pink Slips

    Tom Branna, VP/Editorial Director || March 2, 2012
    The email subject line read, “Exclusive Invitation.” But after 23 years in this industry, I’ve been to enough “exclusive” events to know that these invites usually mean getting jammed into some cramped New York City loft…

  • Mall Madness

    February 10, 2012
    For nearly 50 years, I’ve lived within 10 miles of Paramus, NJ, arguably the Mall Capital of the World. But during the past 15 years, I’ve shopped in Paramus, 12 maybe 15 times. Why so few visits? Let me count the ways: Parking is abysmal…

  • Waiting For Godot?

    January 10, 2012
    They’ve been in the news for months, but Tide Pods have yet to appear on retail shelves. There’s nothing wrong with making sure you get things right, but the longer Procter & Gamble waits to introduce the novel detergent form, the h…

  • A Way to Gauge Industry Health?

    Tom Branna, Editorial Director || November 30, 2011
    A Way to Gauge Industry Health?

  • Cautiously Optimistic

    Tom Branna, Editorial Director || November 8, 2011
    The lunatic fringe, be it Tea Partier or Occupy Wall Streeter, holds sway in the US these days. While neither side can offer a reasonable solution to debt crisis or class warfare, both sides have managed to grab media attention (“journalists&rd…

  • Too Much of a Good Thing?

    Tom Branna, VP/Editorial Director || October 5, 2011
    The New York metropolitan area was battered by Hurricane Irene in August. The storm dumped 13 inches of rain in our region, making for severe flooding in northern New Jersey. Just over the border, in New York State, my relatives were hit hard by the…

  • DIY Health & Beauty

    Rebecca Wright, Editor || September 15, 2011
    Consumers are putting themselves first these days. They’ve simply had enough of people telling them what to do and making decisions for them, whether it comes to their money and investments or health and beauty needs. In terms of the la…

  • Supply shake-up: What will it mean for wipes?

    September 15, 2011
    I don’t know about you but I am still in shock that Ahlstrom is leaving the wipes market. For years, Ahlstrom seemed intent on gobbling up every small- to mid-sized wipes producer on the planet, a strategy that made it the world’s large…

  • Triclosan Comes Under Pressure

    Tom Branna, Editorial Director || August 29, 2011
    Just as one issue gets resolved, another emerges. Less than two months after the US Food and Drug Administration issued testing and labeling requirements for sunscreens (see p. 50 in this issue), an Aug. 19 article in The New York Times reported th…

  • Lights, Camera Happi

    Tom Branna, Editorial Director || August 11, 2011
    It’s been said that I’ve got a face that’s made for radio. Unfortunately, my voice isn’t any better, so it’s no wonder why, 30 years ago, print became my medium of choice. Still, there’s no denying that how peopl…

  • Sunscreens In the News

    Tom Branna, Editorial Director || July 7, 2011
    Sunscreens In the News


    Tom Branna, Editorial Director || June 17, 2011
    Editors Page JUNE IS ALL ABOUT FINISHING one chapter and starting another—you know, the graduation thing. This time of year always reminds me of those lazy senior days in high school when sports were over, extracurricular activities were fini…

  • When Mrs.Clean Drops Mr.Clean

    Tom Branna, Editorial Director || April 5, 2011
    Back in the 1970s, after a tough day in the third grade (if you had Mrs. Swillinger you’d know what I mean) I would come home to the familiar scene of my mother doing laundry, ironing clothes, washing the floor—her list of chores was endl…

  • Under Pressure

    Tom Branna, Editorial Director || March 11, 2011
    The recent announcement by Procter & Gamble (P&G) that it was raising prices on many of its consumer products should come as no surprise to anyone who’s been following the rise in commodity costs during the past year. Speaking at a Co…