Editorial


  • Skin Care

    In a Buying Mood Again?

    Much has been written in the past two months or so about the birth of a new kind of consumer, one who realizes the value of things doesn’t really have anything to do with things. People and relationships are what matters. It’s not what k…
    Tom Branna, VP/Editorial Director, Happi/Rodman Publishing 02.04.10

  • Packaging

    I’m No Expert…

    but I know where you can find one. Every day the editorial department gets dozens of calls from readers, other members of the press and financial types who are looking for some sort of information that may or may not have appeared in Happi. If we&r…
    Tom Branna, VP/Editorial Director 01.04.10

  • Household Cleaning

    Pouring Milk in a Fishbowl

    If we can all agree that the recession is over, then the next point to ponder is, “How do we get growing again?” Two answers come quickly to mind: the anti-aging category and environmentally-friendly products. Both subjects are covered…
    Tom Branna, Editorial Director 11.25.09

  • Fine Fragrance | Household Cleaning | Sun Care

    The Worst Is Over

    Third quarter statistics confirm what we suspected for some time now—the economy is up and growing again in the U.S. and probably around the world as well. According to the White House Council of Economic Advisors, gross domestic product expand…
    11.09.09

  • Household Cleaning | Skin Care

    Do-It-Yourself or Farm It Out?

    Every time there’s a downturn in the economy, the focus shifts to private label. And with good reason. According to the Private Label Manfacturers Association, sales of store brands in the major U.S. retail channels surged by more than 10% in 2…
    10.05.09

  • The Fabric of Our Lives

    These days, it seems, the state of the wipes market depends on who you ask. Some will say that growth has slowed, innovation is stagnant and pricing levels are depressing; while others will describe a market ripe with new product introductions and…
    Karen McIntyre, Editor 09.15.09

  • Plenty of Growth Opportunities

    The recession could be over by the fourth quarter, but many industries will be left to dig out from the wreckage of the economic downturn—not so, in the wellness market. Industry experts insist that this segment, which we’ve dubbed b…
    Tom Branna, VP/Editorial Director, tomb@rodpub.com 09.15.09

  • Air Care/Environmental Fragrance | Disinfectants | Household Cleaning | Laundry Care

    So Much for Belt-Tightening

    Last month Olivier Blanchard, the top economist for the International Monetary Fund, declared the recession over. But he warned that the 18-month downturn will leave plenty of scars on the global economy. The very next day, data from NPD Group show…
    Tom Branna, VP/Editorial Director 09.03.09

  • Packaging

    Social Butterfly Emerging

    I’m not the most social of people. Ask around the office and I might even be voted the surliest—which means something when nearly half of the company is made up of editors! So when Paul Simansky, our online director, told the Happi staf…
    Tom Branna, VP/Editorial Director 08.04.09

  • Air Care/Environmental Fragrance | Color Cosmetics | Hair Care | Household Cleaning | Laundry Care | Skin Care

    Performance Reviews

    Maybe it’s because that long-awaited vacation is only weeks away or maybe it’s because I just like lists that track the best and the brighest. But whatever the reason, I’ve always enjoyed putting togetherThe Top 50, our annual loo…
    Tom Branna, VP/Editorial Director 07.08.09

  • Color Cosmetics | Laundry Care | Skin Care

    A Tale of Two Companies

    With apologies to Charles Dickens, many business leaders consider the current economic conditions to be the worst of times. So how do companies go about surviving, let alone thriving these days? Last month, ironically within the span of only a few…
    06.09.09

  • Skin Care

    Pick Up the *@&! Phone, Alan!

    About a year out of college, I left the daily newspaper I had worked at since high school to join a small, family-owned magazine publisher. No, no, no, not this one—it was another trade magazine group in central New Jersey that has been bought…
    Tom Branna, Editorial Director 05.01.09

  • Color Cosmetics | Hair Care | Household Cleaning | Laundry Care | Packaging | Personal Cleansers | Skin Care

    Going Beyond Greenwashing

    There are plenty of companies competing in the global household and personal products industry that take greenwashing to new heights. In fact, executives at companies such as Aveda admit that it is often difficult to figure out exactly what their c…
    Tom Branna 03.31.09

  • Sun Care

    A Big Season for Sun Care

    Believe it or not, the 2009 sun care season is upon us here in the U.S., and marketers are rolling out an array of products that boast high levels of UVA and UVB protection. But perhaps most importantly, the U.S. Food and Drug Administration says it…
    03.03.09

  • Color Cosmetics | Hair Care | Household Cleaning | I&I Marketplace | Laundry Care | Skin Care

    The Mean Season

    For the past several years, the period from late January to early March has been a time of much back-slapping in household and personal products industry boardrooms, as marketers and suppliers alike not only made their fourth quarter and year-end num…
    02.06.09

  • Laundry Care

    Growth Opportunities?

    I’ve been covering this industry for more than 20 years now and writing this column for eight of ’em. And in all that time, I’ve never seen so many glum expressions and dour projections as I have in the past month or so. In early…
    01.08.09

  • Packaging

    Trends to Watch in the New Year

    As Happi goes to press, everyone, it seems, is gripped with fear that the holiday selling season is going to be a disaster and that 2009 could be one of the worst years for retail sales in decades. But even in tough times, there are trends worth watc…
    Tom Branna, VP/Editorial Director 12.01.08

  • Skin Care

    Extraordinary Uncertainty?

    Six months ago, crystal ball gazers were insisting that we’d never see oil below $75 a barrel again. China, they reasoned, was soaking up crude at such an astronomical rate there just wasn’t enough oil in the ground to satiate that coun…
    Tom Branna, VP/Editorial Director 11.07.08

  • Color Cosmetics | Personal Cleansers | Skin Care

    Kids Cosmetics

    Will shoddy science trump solid research? You bet, if the Environmental Working Group (EWG) has any say in the matter. Late last month, the newswires were filled with articles about how teenage girls are apparently chock-full of dangerous chemicals&m…
    Tom Branna, VP/Editorial Director 10.01.08

  • Wal-Mart & Wellness, Perfect Together?

    Wal-Mart, the world’s largest retailer, initiated a fundamental shift in its image last year. Instead of being known solely for low prices, its new goal is to become THE place for wellness too. Along with that, the company has instituted a…
    Rebecca Wright, Editor, rwright@rodpub.com 09.15.08