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 •  Avon Gets Whacked in Q2  •  Herbalife To Expand in China  •  Q2 Sales Flat At Colgate  •  Target Names New CEO  •  New Active at Silab
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Eurotrends

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Imogen Matthews, Consultant
July 2, 2014
Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just 2% growth in 2013, according to Euromonitor. However, innovative formats and a trend toward “chemical…  Read More »
Imogen Matthews
June 2, 2014
Body care has some way to go before it catches up to facial skin care in European markets. A much smaller and less sophisticated market, body care was valued by Euromonitor at $4.3 billion in Western Europe and $900 million in Eastern Europe in 2013,…  Read More »
Are These the Scents Of Things to Come?
Imogen Matthews, Consultant
May 2, 2014
The European fine fragrance market is a mature one and struggled to put on a 1% sales increase in 2013, according to Euromonitor. Still experiencing the aftereffects of the economic downturn, European consumers were more circumspect about their spend…  Read More »
Imogen Matthews
April 1, 2014
The European sun care category has come under attack from other skin care products, including BB and CC creams that have added sun protection to their formulas. These multifunctional products are considered to be just as effective, more convenient an…  Read More »
Imogen Matthews, Consultant
March 5, 2014
For some years, the European men’s grooming market has experienced slow, steady growth, reflecting a gradual change in men’s usage behavior. Often touted as the “next big thing,” the market has yet to fulfill its potential and…  Read More »
Russia Is One to Watch In European Skin Care
Imogen Matthews, Consultant
February 7, 2014
Facial skin care is one of the more dynamic product categories within European cosmetics and personal care and a source of considerable new product development. There are two key trends for multifunctional products and targeted treatments, which are…  Read More »
Imogen Matthews, Consultant
January 1, 2014
In recent years, the European bath and shower market has struggled to keep pace with other beauty sectors, both in terms of value growth and new product ideas. Although shower gels and bath liquids are a daily essential for most people, intense price…  Read More »
Imogen Matthews, Consultant
December 3, 2013
Oral care is big business in Europe, worth $11.7 billion in 2012 and growing more than 3% a year, according to Datamonitor. Some consumers are becoming more oral care conscious and adopting more extensive daily regimes, while demanding more from the…  Read More »
Has the Shine Rubbed Off of European Cosmetics?
Imogen Matthews
November 4, 2013
Lipstick sales have long been viewed as a barometer for the economic health of nations—when times are tough, sales of lipstick soar as women treat themselves to this little magic bullet which has the power to make them feel as if things aren&rs…  Read More »
Imogen Matthews, Consultant
September 27, 2013
Spa products for use at home are a category that has benefited hugely from the economic downturn, as consumers use spas and salons less often but are reluctant to give up the whole pampering experience. Not only are spa-inspired products proving popu…  Read More »
Drastic Action Needed For Older Consumers
Imogen Matthews
September 4, 2013
An aging population determined to hold onto their looks has driven growth of anti-aging products across Europe. Non-surgical procedures, such as Botox, chemical peels and dermal fillers are on the rise, a trend that is also reflected within the skin…  Read More »
Hair Care Sales Slow In Much of Europe
Imogen Matthews
August 2, 2013
Hair care products, such as shampoos and conditioners, are  widely used by most consumers in Western Europe, so any sales gains in these categories are unspectacular. Rather, the potential for growth is higher in Central and Eastern Europe, wher…  Read More »
Imogen Matthews, Consultant
July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge…  Read More »
Imogen Matthews
June 6, 2013
The European body care market has posted only modest value growth of 7% during the past five years, topping $4.8 billion in 2012, according to the latest Datamonitor research. A major reason is that most women do not consider body care as a “mu…  Read More »
Imogen Matthews, Consultant
May 3, 2013
Fragrance company executives in Western Europe are most likely relieved to have 2012 behind them, after the market flat-lined at $12.8 billion, according to Euromonitor. Both premium and mass fragrance struggled to reach parity with 2011, which was a…  Read More »