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Eurotrends

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Goodbye, Metrosexual; Hello, Lumbersexual!
Imogen Matthews, Consultant
March 4, 2015
Shoreditch, London is the place to go to pick up on the latest fashion, food and grooming trends. This inner city section of London is where the trend for thick full hipster beards got its start and now, everywhere you look, men aged 18-40 are sporti…  Read More »
Imogen Matthews, Consultant
February 6, 2015
You can sum up the European facial care market in two words: simplicity and efficacy. They are the primary drivers within the category, reflecting polarizing trends for multi-functionality and multi-step regimes. The alphabet trend is still in full s…  Read More »
The Bubble Bursts In Liquid Bath
Imogen Matthews, Consultant
January 6, 2015
Functionality and the addition of beauty benefits are key trends in Europe’s bath and shower market, where the preferred method of personal cleansing is taking a shower. Annual growth in the nearly $5.9 billion European bath and shower market h…  Read More »
Imogen Matthews, Consultant
December 5, 2014
European consumers are putting more effort into their oral care routines by trading up to products with more advanced claims aimed at helping prevent tooth decay and addressing dental hygiene issues. This shift in attitudes is helping to boost Europe…  Read More »
Imogen Matthews, Consultant
November 3, 2014
The recent dip in European makeup sales may have been a blip as the category has recorded stronger growth in 2013, according to Datamonitor. However, performances have varied by country. The UK leads the way as it has done for some years, while Italy…  Read More »
Hair Conditioners and Colorants Offer Growth Opportunities
Imogen Matthews, Consultant
October 2, 2014
Despite a slowdown in growth in the European hair care market, innovation has helped maintain consumer interest. No longer regarded as a regular personal care staple, the hair care routine has evolved to include sophisticated products, such as serums…  Read More »
Imogen Matthews
September 3, 2014
Time- and money-strapped consumers are changing the spa industry. The recent recession in Europe created a surge in new spa product launches for home use that offer consumers a way to incorporate high quality, premium, yet more affordable beauty trea…  Read More »
August 1, 2014
As most of the European economies move out of recession, austerity is finally giving way to augmentation, especially in the area of aesthetic medicine and professional skin care. Growth in cosmetic procedures has had a knock-on effect on topical skin…  Read More »
Imogen Matthews, Consultant
July 2, 2014
Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just 2% growth in 2013, according to Euromonitor. However, innovative formats and a trend toward “chemical…  Read More »
Imogen Matthews
June 2, 2014
Body care has some way to go before it catches up to facial skin care in European markets. A much smaller and less sophisticated market, body care was valued by Euromonitor at $4.3 billion in Western Europe and $900 million in Eastern Europe in 2013,…  Read More »
Are These the Scents Of Things to Come?
Imogen Matthews, Consultant
May 2, 2014
The European fine fragrance market is a mature one and struggled to put on a 1% sales increase in 2013, according to Euromonitor. Still experiencing the aftereffects of the economic downturn, European consumers were more circumspect about their spend…  Read More »
Imogen Matthews
April 1, 2014
The European sun care category has come under attack from other skin care products, including BB and CC creams that have added sun protection to their formulas. These multifunctional products are considered to be just as effective, more convenient an…  Read More »
Imogen Matthews, Consultant
March 5, 2014
For some years, the European men’s grooming market has experienced slow, steady growth, reflecting a gradual change in men’s usage behavior. Often touted as the “next big thing,” the market has yet to fulfill its potential and…  Read More »
Russia Is One to Watch In European Skin Care
Imogen Matthews, Consultant
February 7, 2014
Facial skin care is one of the more dynamic product categories within European cosmetics and personal care and a source of considerable new product development. There are two key trends for multifunctional products and targeted treatments, which are…  Read More »
Imogen Matthews, Consultant
January 1, 2014
In recent years, the European bath and shower market has struggled to keep pace with other beauty sectors, both in terms of value growth and new product ideas. Although shower gels and bath liquids are a daily essential for most people, intense price…  Read More »