• Goodbye, Metrosexual; Hello, Lumbersexual!

    Goodbye, Metrosexual; Hello, Lumbersexual!

    Imogen Matthews, Consultant March 4, 2015
    Shoreditch, London is the place to go to pick up on the latest fashion, food and grooming trends. This inner city section of London is where the trend for thick full hipster beards got its start and now, everywhere you look, men aged 18-40 are sporti…

  • Face It: One Size Does Not Fit All

    Imogen Matthews, Consultant February 6, 2015
    You can sum up the European facial care market in two words: simplicity and efficacy. They are the primary drivers within the category, reflecting polarizing trends for multi-functionality and multi-step regimes. The alphabet trend is still in full s…

  • The Bubble Bursts In Liquid Bath

    The Bubble Bursts In Liquid Bath

    Imogen Matthews, Consultant January 6, 2015
    Functionality and the addition of beauty benefits are key trends in Europe’s bath and shower market, where the preferred method of personal cleansing is taking a shower. Annual growth in the nearly $5.9 billion European bath and shower market h…

  • High-Tech Oral Care Is a Reason to Smile

    Imogen Matthews, Consultant December 5, 2014
    European consumers are putting more effort into their oral care routines by trading up to products with more advanced claims aimed at helping prevent tooth decay and addressing dental hygiene issues. This shift in attitudes is helping to boost Europe…

  • The UK and Russia Lead Makeup Gains

    Imogen Matthews, Consultant November 3, 2014
    The recent dip in European makeup sales may have been a blip as the category has recorded stronger growth in 2013, according to Datamonitor. However, performances have varied by country. The UK leads the way as it has done for some years, while Italy…

  • Hair Conditioners and Colorants Offer Growth Opportunities

    Hair Conditioners and Colorants Offer Growth Opportunities

    Imogen Matthews, Consultant October 2, 2014
    Despite a slowdown in growth in the European hair care market, innovation has helped maintain consumer interest. No longer regarded as a regular personal care staple, the hair care routine has evolved to include sophisticated products, such as serums…

  • More Women Stay Home For the Spa Experience

    Imogen Matthews September 3, 2014
    Time- and money-strapped consumers are changing the spa industry. The recent recession in Europe created a surge in new spa product launches for home use that offer consumers a way to incorporate high quality, premium, yet more affordable beauty trea…

  • Augmented Beauty Grows in Europe

    August 1, 2014
    As most of the European economies move out of recession, austerity is finally giving way to augmentation, especially in the area of aesthetic medicine and professional skin care. Growth in cosmetic procedures has had a knock-on effect on topical skin…

  • Sluggish Growth For Euro Deos

    Imogen Matthews, Consultant July 2, 2014
    Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just 2% growth in 2013, according to Euromonitor. However, innovative formats and a trend toward “chemical…

  • It’s a Bum Wrap For Body Care

    Imogen Matthews June 2, 2014
    Body care has some way to go before it catches up to facial skin care in European markets. A much smaller and less sophisticated market, body care was valued by Euromonitor at $4.3 billion in Western Europe and $900 million in Eastern Europe in 2013,…

  • Are These the Scents Of Things to Come?

    Are These the Scents Of Things to Come?

    Imogen Matthews, Consultant May 2, 2014
    The European fine fragrance market is a mature one and struggled to put on a 1% sales increase in 2013, according to Euromonitor. Still experiencing the aftereffects of the economic downturn, European consumers were more circumspect about their spend…

  • Segmentation Is the Key In European Sun Care

    Imogen Matthews April 1, 2014
    The European sun care category has come under attack from other skin care products, including BB and CC creams that have added sun protection to their formulas. These multifunctional products are considered to be just as effective, more convenient an…

  • Is the Wait Finally Over For Men’s Grooming?

    Imogen Matthews, Consultant March 5, 2014
    For some years, the European men’s grooming market has experienced slow, steady growth, reflecting a gradual change in men’s usage behavior. Often touted as the “next big thing,” the market has yet to fulfill its potential and…

  • Russia Is One to Watch In European Skin Care

    Russia Is One to Watch In European Skin Care

    Imogen Matthews, Consultant February 7, 2014
    Facial skin care is one of the more dynamic product categories within European cosmetics and personal care and a source of considerable new product development. There are two key trends for multifunctional products and targeted treatments, which are…

  • Marketers Try to Stay Afloat In European Bath & Shower

    Imogen Matthews, Consultant January 1, 2014
    In recent years, the European bath and shower market has struggled to keep pace with other beauty sectors, both in terms of value growth and new product ideas. Although shower gels and bath liquids are a daily essential for most people, intense price…

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