• A Bad Case of the Bathing Blues as Personal Cleanser Sales Dip

    Imogen Matthews, Consultant || January 4, 2016
    European cleanser market takes a bath.

  • A Sophisticated Approach To Oral Hygiene in Europe

    Imogen Matthews, Consultant || December 2, 2015
    Demand for oral care products is rising throughout the region.

  • Selfie-Inspired Products Are Remaking Makeup

    Imogen Matthews, Consultant || November 2, 2015
    Imogen Matthews on what works and what doesn't in beauty.

  • Europeans Add Extra Steps To Their Hair Care Routine

    Imogen Matthews, Consultant || October 1, 2015
    Much as they are in skin care, European consumers are changing their hair care regimens to include a variety of targeted products for different hair and scalp conditions. As a result, the scope for product innovation is much wider, as companies exten…

  • At-Home Spa Treatments For Domestic Goddesses

    Imogen Matthews, Consultant || September 1, 2015
    The at-home spa market is an important one in Europe, where the cost of having professional treatments is less affordable and culturally less of a norm compared to markets such as Asia. Traditionally positioned as a luxury investment or a pampering e…

  • Marketers Play Loose & Fast With Natural’s Definition

    Imogen Matthews, Consultant || August 3, 2015
    Despite high interest in natural and organic cosmetic products by European consumers, the market is highly fragmented with very few brands having a strong presence throughout the region. The main issue is in the definition; natural is a very loose te…

  • Some Pockets of Growth In Underarm Protection

    Imogen Matthews || July 1, 2015
    It may not be the pits, but it’s certainly not coming up roses, either. Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just a 2% gain in 2013 (the latest…

  • Poles, Russians Drive Sales of Body Care

    Imogen Matthews, Consultant || June 1, 2015
    Many of the trends driving growth in facial skin care are also applicable to the body care market. European consumers seek convenience and value, but also demand products that offer more than basic moisturization, such as anti-aging properties and in…

  • Lux Is Still the Leader In Fine Fragrance

    Imogen Matthews || May 1, 2015
    Fragrance is one of the few European beauty markets where premium brands dominate, accounting for approximately 70% of sales; premium fragrances are regarded by many to be aspirational, yet affordable. Even during the economic downturn, consumers pre…

  • Consumers Get the Message Regarding Sun Protection

    Imogen Matthews, Consultant || April 1, 2015
    Consumers’ attitudes toward tanning and the use of sun protection products are influencing trends within the European sun care market. Sun care usage is no longer just about protecting the skin and other sun-related health concerns, but increas…

  • Goodbye, Metrosexual; Hello, Lumbersexual!

    Goodbye, Metrosexual; Hello, Lumbersexual!

    Imogen Matthews, Consultant || March 4, 2015
    Shoreditch, London is the place to go to pick up on the latest fashion, food and grooming trends. This inner city section of London is where the trend for thick full hipster beards got its start and now, everywhere you look, men aged 18-40 are sporti…

  • Face It: One Size Does Not Fit All

    Imogen Matthews, Consultant || February 6, 2015
    You can sum up the European facial care market in two words: simplicity and efficacy. They are the primary drivers within the category, reflecting polarizing trends for multi-functionality and multi-step regimes. The alphabet trend is still in full s…

  • The Bubble Bursts In Liquid Bath

    The Bubble Bursts In Liquid Bath

    Imogen Matthews, Consultant || January 6, 2015
    Functionality and the addition of beauty benefits are key trends in Europe’s bath and shower market, where the preferred method of personal cleansing is taking a shower. Annual growth in the nearly $5.9 billion European bath and shower market h…

  • High-Tech Oral Care Is a Reason to Smile

    Imogen Matthews, Consultant || December 5, 2014
    European consumers are putting more effort into their oral care routines by trading up to products with more advanced claims aimed at helping prevent tooth decay and addressing dental hygiene issues. This shift in attitudes is helping to boost Europe…

  • The UK and Russia Lead Makeup Gains

    Imogen Matthews, Consultant || November 3, 2014
    The recent dip in European makeup sales may have been a blip as the category has recorded stronger growth in 2013, according to Datamonitor. However, performances have varied by country. The UK leads the way as it has done for some years, while Italy…