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Eurotrends

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Imogen Matthews, Consultant
July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge…  Read More »
Imogen Matthews
June 6, 2013
The European body care market has posted only modest value growth of 7% during the past five years, topping $4.8 billion in 2012, according to the latest Datamonitor research. A major reason is that most women do not consider body care as a “mu…  Read More »
Imogen Matthews, Consultant
May 3, 2013
Fragrance company executives in Western Europe are most likely relieved to have 2012 behind them, after the market flat-lined at $12.8 billion, according to Euromonitor. Both premium and mass fragrance struggled to reach parity with 2011, which was a…  Read More »
Poor Weather, Economy Cloud European Sun Care
Imogen Matthews
April 3, 2013
Sales of sun care products in Europe are strongly linked to the weather, which has been dominated by gray skies and cool temperatures during the past few summers. Coupled with a bleak economic outlook resulting in fewer consumers taking holidays ab…  Read More »
When It Comes to Grooming…It’s Time to Man Up!
Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862
March 13, 2013
It has been a very mixed year for the male grooming market across the Big 5. As with most other cosmetics sectors in the past year, male grooming sales have been uneven. On the whole, the segment is growing, but that is not to say that male custome…  Read More »
Europe’s Big 5 Puts Its Best Face Forward
Katie Middleweek, European Cosmetic Markets
February 12, 2013
Facial skin care is always a thriving market but there have been some ups and downs in the past year, despite the fact that product innovation remained high. Henkel’s new Diadermine Lift + Tono Perfecto C…  Read More »
Soaking Up Success In Euro Bath Market
Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862
January 24, 2013
It has been a successful year for the bathroom products category in the Big 5 (Germany, UK, France, Italy and Spain) with all countries reporting an increase in value sales. That’s quite an achievement, especially when one realizes how much t…  Read More »
Polished to Perfection
Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862
January 22, 2013
There is no doubt that it has been a vintage year for the nail care market in Europe. The past two years in particular have seen nail care products taking off in a big way. Gone are the days of the simple French manicure or the infrequent, special-…  Read More »
Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862
November 6, 2012
Following last year’s successful string of results, it has been a rather pallid year for the color cosmetics category in the Big 5 with all countries, apart from the UK, slipping in value terms. The UK was the only country that didn’t see…  Read More »
Splurge or Scrimp?
Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862
September 28, 2012
The spa market in the Big 5 reported mixed fortunes in the past 12 months. While it is always difficult in this sector to gauge figures due to many data companies not tracking spa in the same way as they would other personal care categories, product…  Read More »
Injectable Interest
Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862
August 31, 2012
The aesthetics market in the Big 5 has seen an interesting and fruitful year—certainly for those involved in making money in the sector. Consumer interest has continued apace and the number of treatments and procedures to facilitate this has gr…  Read More »
Are Tresses in Trouble? Sales Remain Static
Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862
August 1, 2012
It has been a very mixed year for the hair care market in the Big 5 with the overall category (including shampoos, conditioners and styling products) posting a variety of gains and losses, but nothing very consistent and all a bit pallid. France and…  Read More »
EU AP/Deo Market Is Blooming
Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622
June 29, 2012
The Big 5 deodorant market has been especially fresh and fragrant in the past year with every single country making gains, which is quite a rare feat in the market these days. There has been continued interest in green and botanical ingredients and t…  Read More »
Katie Middleweek, European Cosmetic Markets
June 4, 2012
The body care market in the Big 5 has posted fairly slow but steady growth in the past year with all countries, with the exception of France, increasing value sales. Gains have not been very dramatic but they have been gains nonetheless which proves…  Read More »
Katie Middleweek, European Cosmetic Markets
April 30, 2012
It is fair to say that the Big 5 has experienced a fragrant year in the past 12 months with all countries reporting a rise in value sales, which is extremely encouraging indeed. Women’s fragrances have always been a popular channel, and one pro…  Read More »