Eurotrends


  • At-Home Spa Treatments For Domestic Goddesses

    The at-home spa market is an important one in Europe, where the cost of having professional treatments is less affordable and culturally less of a norm compared to markets such as Asia. Traditionally positioned as a luxury investment or a pampering e…
    Imogen Matthews, Consultant 09.01.15

  • Marketers Play Loose & Fast With Natural’s Definition

    Despite high interest in natural and organic cosmetic products by European consumers, the market is highly fragmented with very few brands having a strong presence throughout the region. The main issue is in the definition; natural is a very loose te…
    Imogen Matthews, Consultant 08.03.15

  • Some Pockets of Growth In Underarm Protection

    It may not be the pits, but it’s certainly not coming up roses, either. Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just a 2% gain in 2013 (the latest…
    Imogen Matthews 07.01.15

  • Poles, Russians Drive Sales of Body Care

    Many of the trends driving growth in facial skin care are also applicable to the body care market. European consumers seek convenience and value, but also demand products that offer more than basic moisturization, such as anti-aging properties and in…
    Imogen Matthews, Consultant 06.01.15

  • Lux Is Still the Leader In Fine Fragrance

    Fragrance is one of the few European beauty markets where premium brands dominate, accounting for approximately 70% of sales; premium fragrances are regarded by many to be aspirational, yet affordable. Even during the economic downturn, consumers pre…
    Imogen Matthews 05.01.15

  • Consumers Get the Message Regarding Sun Protection

    Consumers’ attitudes toward tanning and the use of sun protection products are influencing trends within the European sun care market. Sun care usage is no longer just about protecting the skin and other sun-related health concerns, but increas…
    Imogen Matthews, Consultant 04.01.15

  • Goodbye, Metrosexual; Hello, Lumbersexual!

    Goodbye, Metrosexual; Hello, Lumbersexual!

    Shoreditch, London is the place to go to pick up on the latest fashion, food and grooming trends. This inner city section of London is where the trend for thick full hipster beards got its start and now, everywhere you look, men aged 18-40 are sporti…
    Imogen Matthews, Consultant 03.04.15

  • Face It: One Size Does Not Fit All

    You can sum up the European facial care market in two words: simplicity and efficacy. They are the primary drivers within the category, reflecting polarizing trends for multi-functionality and multi-step regimes. The alphabet trend is still in full s…
    Imogen Matthews, Consultant 02.06.15

  • Functional Ingredients | Personal Cleansers | Surfactants
    The Bubble Bursts In Liquid Bath

    The Bubble Bursts In Liquid Bath

    Functionality and the addition of beauty benefits are key trends in Europe’s bath and shower market, where the preferred method of personal cleansing is taking a shower. Annual growth in the nearly $5.9 billion European bath and shower market h…
    Imogen Matthews, Consultant 01.06.15

  • High-Tech Oral Care Is a Reason to Smile

    European consumers are putting more effort into their oral care routines by trading up to products with more advanced claims aimed at helping prevent tooth decay and addressing dental hygiene issues. This shift in attitudes is helping to boost Europe…
    Imogen Matthews, Consultant 12.05.14

  • Color Cosmetics | Pigments

    The UK and Russia Lead Makeup Gains

    The recent dip in European makeup sales may have been a blip as the category has recorded stronger growth in 2013, according to Datamonitor. However, performances have varied by country. The UK leads the way as it has done for some years, while Italy…
    Imogen Matthews, Consultant 11.03.14

  • Hair Conditioners and Colorants Offer Growth Opportunities

    Hair Conditioners and Colorants Offer Growth Opportunities

    Despite a slowdown in growth in the European hair care market, innovation has helped maintain consumer interest. No longer regarded as a regular personal care staple, the hair care routine has evolved to include sophisticated products, such as serums…
    Imogen Matthews, Consultant 10.02.14

  • More Women Stay Home For the Spa Experience

    Time- and money-strapped consumers are changing the spa industry. The recent recession in Europe created a surge in new spa product launches for home use that offer consumers a way to incorporate high quality, premium, yet more affordable beauty trea…
    Imogen Matthews 09.03.14

  • Augmented Beauty Grows in Europe

    As most of the European economies move out of recession, austerity is finally giving way to augmentation, especially in the area of aesthetic medicine and professional skin care. Growth in cosmetic procedures has had a knock-on effect on topical skin…
    08.01.14

  • Sluggish Growth For Euro Deos

    Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just 2% growth in 2013, according to Euromonitor. However, innovative formats and a trend toward “chemical…
    Imogen Matthews, Consultant 07.02.14

  • It’s a Bum Wrap For Body Care

    Body care has some way to go before it catches up to facial skin care in European markets. A much smaller and less sophisticated market, body care was valued by Euromonitor at $4.3 billion in Western Europe and $900 million in Eastern Europe in 2013,…
    Imogen Matthews 06.02.14

  • Are These the Scents Of Things to Come?

    Are These the Scents Of Things to Come?

    The European fine fragrance market is a mature one and struggled to put on a 1% sales increase in 2013, according to Euromonitor. Still experiencing the aftereffects of the economic downturn, European consumers were more circumspect about their spend…
    Imogen Matthews, Consultant 05.02.14

  • Segmentation Is the Key In European Sun Care

    The European sun care category has come under attack from other skin care products, including BB and CC creams that have added sun protection to their formulas. These multifunctional products are considered to be just as effective, more convenient an…
    Imogen Matthews 04.01.14

  • Is the Wait Finally Over For Men’s Grooming?

    For some years, the European men’s grooming market has experienced slow, steady growth, reflecting a gradual change in men’s usage behavior. Often touted as the “next big thing,” the market has yet to fulfill its potential and…
    Imogen Matthews, Consultant 03.05.14

  • Russia Is One to Watch In European Skin Care

    Russia Is One to Watch In European Skin Care

    Facial skin care is one of the more dynamic product categories within European cosmetics and personal care and a source of considerable new product development. There are two key trends for multifunctional products and targeted treatments, which are…
    Imogen Matthews, Consultant 02.07.14