• The UK and Russia Lead Makeup Gains

    Imogen Matthews, Consultant November 3, 2014
    || The recent dip in European makeup sales may have been a blip as the category has recorded stronger growth in 2013, according to Datamonitor. However, performances have varied by country. The UK leads the way as it has done for some years, while Italy…

  • Hair Conditioners and Colorants Offer Growth Opportunities

    Hair Conditioners and Colorants Offer Growth Opportunities

    Imogen Matthews, Consultant October 2, 2014
    || Despite a slowdown in growth in the European hair care market, innovation has helped maintain consumer interest. No longer regarded as a regular personal care staple, the hair care routine has evolved to include sophisticated products, such as serums…

  • More Women Stay Home For the Spa Experience

    Imogen Matthews September 3, 2014
    || Time- and money-strapped consumers are changing the spa industry. The recent recession in Europe created a surge in new spa product launches for home use that offer consumers a way to incorporate high quality, premium, yet more affordable beauty trea…

  • Augmented Beauty Grows in Europe

    August 1, 2014
    || As most of the European economies move out of recession, austerity is finally giving way to augmentation, especially in the area of aesthetic medicine and professional skin care. Growth in cosmetic procedures has had a knock-on effect on topical skin…

  • Sluggish Growth For Euro Deos

    Imogen Matthews, Consultant July 2, 2014
    || Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just 2% growth in 2013, according to Euromonitor. However, innovative formats and a trend toward “chemical…

  • It’s a Bum Wrap For Body Care

    Imogen Matthews June 2, 2014
    || Body care has some way to go before it catches up to facial skin care in European markets. A much smaller and less sophisticated market, body care was valued by Euromonitor at $4.3 billion in Western Europe and $900 million in Eastern Europe in 2013,…

  • Are These the Scents Of Things to Come?

    Are These the Scents Of Things to Come?

    Imogen Matthews, Consultant May 2, 2014
    || The European fine fragrance market is a mature one and struggled to put on a 1% sales increase in 2013, according to Euromonitor. Still experiencing the aftereffects of the economic downturn, European consumers were more circumspect about their spend…

  • Segmentation Is the Key In European Sun Care

    Imogen Matthews April 1, 2014
    || The European sun care category has come under attack from other skin care products, including BB and CC creams that have added sun protection to their formulas. These multifunctional products are considered to be just as effective, more convenient an…

  • Is the Wait Finally Over For Men’s Grooming?

    Imogen Matthews, Consultant March 5, 2014
    || For some years, the European men’s grooming market has experienced slow, steady growth, reflecting a gradual change in men’s usage behavior. Often touted as the “next big thing,” the market has yet to fulfill its potential and…

  • Russia Is One to Watch In European Skin Care

    Russia Is One to Watch In European Skin Care

    Imogen Matthews, Consultant February 7, 2014
    || Facial skin care is one of the more dynamic product categories within European cosmetics and personal care and a source of considerable new product development. There are two key trends for multifunctional products and targeted treatments, which are…

  • Marketers Try to Stay Afloat In European Bath & Shower

    Imogen Matthews, Consultant January 1, 2014
    || In recent years, the European bath and shower market has struggled to keep pace with other beauty sectors, both in terms of value growth and new product ideas. Although shower gels and bath liquids are a daily essential for most people, intense price…

  • More Europeans Brush Up Their Oral Care Routines

    Imogen Matthews, Consultant December 3, 2013
    || Oral care is big business in Europe, worth $11.7 billion in 2012 and growing more than 3% a year, according to Datamonitor. Some consumers are becoming more oral care conscious and adopting more extensive daily regimes, while demanding more from the…

  • Has the Shine Rubbed Off of European Cosmetics?

    Has the Shine Rubbed Off of European Cosmetics?

    Imogen Matthews November 4, 2013
    || Lipstick sales have long been viewed as a barometer for the economic health of nations—when times are tough, sales of lipstick soar as women treat themselves to this little magic bullet which has the power to make them feel as if things aren&rs…

  • Budget-Conscious Europeans Bring Home a Spa Experience

    Imogen Matthews, Consultant September 27, 2013
    || Spa products for use at home are a category that has benefited hugely from the economic downturn, as consumers use spas and salons less often but are reluctant to give up the whole pampering experience. Not only are spa-inspired products proving popu…

  • Drastic Action Needed For Older Consumers

    Drastic Action Needed For Older Consumers

    Imogen Matthews September 4, 2013
    || An aging population determined to hold onto their looks has driven growth of anti-aging products across Europe. Non-surgical procedures, such as Botox, chemical peels and dermal fillers are on the rise, a trend that is also reflected within the skin…

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