• Segmentation Is the Key In European Sun Care

    Imogen Matthews April 1, 2014
    The European sun care category has come under attack from other skin care products, including BB and CC creams that have added sun protection to their formulas. These multifunctional products are considered to be just as effective, more convenient an…

  • Is the Wait Finally Over For Men’s Grooming?

    Imogen Matthews, Consultant March 5, 2014
    For some years, the European men’s grooming market has experienced slow, steady growth, reflecting a gradual change in men’s usage behavior. Often touted as the “next big thing,” the market has yet to fulfill its potential and…

  • Russia Is One to Watch In European Skin Care

    Russia Is One to Watch In European Skin Care

    Imogen Matthews, Consultant February 7, 2014
    Facial skin care is one of the more dynamic product categories within European cosmetics and personal care and a source of considerable new product development. There are two key trends for multifunctional products and targeted treatments, which are…

  • Marketers Try to Stay Afloat In European Bath & Shower

    Imogen Matthews, Consultant January 1, 2014
    In recent years, the European bath and shower market has struggled to keep pace with other beauty sectors, both in terms of value growth and new product ideas. Although shower gels and bath liquids are a daily essential for most people, intense price…

  • More Europeans Brush Up Their Oral Care Routines

    Imogen Matthews, Consultant December 3, 2013
    Oral care is big business in Europe, worth $11.7 billion in 2012 and growing more than 3% a year, according to Datamonitor. Some consumers are becoming more oral care conscious and adopting more extensive daily regimes, while demanding more from the…

  • Has the Shine Rubbed Off of European Cosmetics?

    Has the Shine Rubbed Off of European Cosmetics?

    Imogen Matthews November 4, 2013
    Lipstick sales have long been viewed as a barometer for the economic health of nations—when times are tough, sales of lipstick soar as women treat themselves to this little magic bullet which has the power to make them feel as if things aren&rs…

  • Budget-Conscious Europeans Bring Home a Spa Experience

    Imogen Matthews, Consultant September 27, 2013
    Spa products for use at home are a category that has benefited hugely from the economic downturn, as consumers use spas and salons less often but are reluctant to give up the whole pampering experience. Not only are spa-inspired products proving popu…

  • Drastic Action Needed For Older Consumers

    Drastic Action Needed For Older Consumers

    Imogen Matthews September 4, 2013
    An aging population determined to hold onto their looks has driven growth of anti-aging products across Europe. Non-surgical procedures, such as Botox, chemical peels and dermal fillers are on the rise, a trend that is also reflected within the skin…

  • Hair Care Sales Slow In Much of Europe

    Hair Care Sales Slow In Much of Europe

    Imogen Matthews August 2, 2013
    Hair care products, such as shampoos and conditioners, are  widely used by most consumers in Western Europe, so any sales gains in these categories are unspectacular. Rather, the potential for growth is higher in Central and Eastern Europe, wher…

  • Europeans Don’t Sweat the AP/Deo Market

    Imogen Matthews, Consultant July 10, 2013
    The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge…

  • Body Care Shows Modest Growth

    Imogen Matthews June 6, 2013
    The European body care market has posted only modest value growth of 7% during the past five years, topping $4.8 billion in 2012, according to the latest Datamonitor research. A major reason is that most women do not consider body care as a “mu…

  • It Was a Tough Year For Fine Fragrance

    Imogen Matthews, Consultant May 3, 2013
    Fragrance company executives in Western Europe are most likely relieved to have 2012 behind them, after the market flat-lined at $12.8 billion, according to Euromonitor. Both premium and mass fragrance struggled to reach parity with 2011, which was a…

  • Poor Weather, Economy Cloud European Sun Care

    Poor Weather, Economy Cloud European Sun Care

    Imogen Matthews April 3, 2013
    Sales of sun care products in Europe are strongly linked to the weather, which has been dominated by gray skies and cool temperatures during the past few summers. Coupled with a bleak economic outlook resulting in fewer consumers taking holidays ab…

  • When It Comes to Grooming…It’s Time to Man Up!

    When It Comes to Grooming…It’s Time to Man Up!

    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 March 13, 2013
    It has been a very mixed year for the male grooming market across the Big 5. As with most other cosmetics sectors in the past year, male grooming sales have been uneven. On the whole, the segment is growing, but that is not to say that male custome…

  • Europe’s Big 5 Puts Its Best Face Forward

    Europe’s Big 5 Puts Its Best Face Forward

    Katie Middleweek, European Cosmetic Markets February 12, 2013
    Facial skin care is always a thriving market but there have been some ups and downs in the past year, despite the fact that product innovation remained high. Henkel’s new Diadermine Lift + Tono Perfecto C…