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Eurotrends

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Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622
April 2, 2012
These are dark days for Western Europe as all countries apart from Spain reported a decline in sun care sales. The drop may have been due to an unusually damp summer across Europe last year or it could just be that consumers are scaling back product…  Read More »
Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622
March 1, 2012
It was somewhat of a lackluster year for the male grooming category with all countries in the Big 5 reporting a very mixed bag when it came to value sales. France and Spain reported only very slender gains while the UK and Italy lost sales. The only…  Read More »
Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622
February 10, 2012
It hasn’t been a very good year for the facial skin care market in the Big 5, with all countries apart from Italy posting a decline in value sales. This comes as something of a shock to France, Germany, Spain and the UK, as facial skin care is…  Read More »
Europeans Play It Safe In Personal Cleansers
Katie Middleweek, Editor, European Cosmetic Markets
January 10, 2012
It has been a mixed year for the personal cleanser sector in Europe with some Big 5 countries recording gains and others posting losses. This can be seen as quite a “utilitarian and everyday” cosmetics and toiletries category and, as su…  Read More »
Oral Care Marketers Keep Smiling in Europe
Katie Middleweek, Editor, European Cosmetic Markets
December 1, 2011
There have been some things to smile about during the past year in theBig 5 countries with most countries making gains in value terms. France, Germany and Spain all put in polished performances, but the UK and Italy posted losses, albeit tiny ones.…  Read More »
Europeans Paint the Town Red As Color Cosmetic Sales Rise
Katie Middleweek, Editor, European Cosmetic Markets
November 10, 2011
It has been a bright past year for the color cosmetics market in the Big 5 as all countries, apart from Spain, made gains in value terms. In the case of France and Germany, the increases were particularly impressive, demonstrati…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
October 18, 2011
It was only a matter of time before European spa marketers felt the grinding effects of the recent recession. While last year’s sales results were largely positive, this year has proved to be much more of a mixed bag. France did see an increa…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
August 29, 2011
The subject of aesthetics is certainly one that is growing in prominence in the Big 5 countries with all five reporting increased interest from consumers. Often consumers can simply walk into clinics in order to get procedures such as fillers and B…  Read More »
Katie Middleweek, Editor,European CosmeticMarkets
August 11, 2011
It has not been a good year for the hair care category in the Big 5 countries of France, Germany, Italy, Spain and the UK. With the exception of the UK, which posted positive sales, all other countries experienced a loss in value terms. This is dis…  Read More »
European AP/Deo Market Manages To Keep Its Cool
Katie Middleweek, Editor, European Cosmetic Markets
July 7, 2011
Things are looking up when it comes to underarm protection. The deodorant market in the Big 5 has seen much good news in the past year with all countries reporting gains in value terms. Germany showed the highest growth, followed by France. However,…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
June 16, 2011
The body care market in the Big 5 has, for the most part, improved in the past year with all countries apart from France making value gains. After a couple of years in the doldrums, the UK made the biggest gains, with sales rising 4.3% in 2010. Ger…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
May 3, 2011
The women’s fragrance market in the Big 5 had a very successful 2010 with France, Germany, Italy and the UK making gains in value terms. At press time, results from Spain were unavailable. This unequivocal success story is welcome news indeed…  Read More »
Sun Care Shines Brightly Over Much of Europe
Katie Middleweek, Editor, European Cosmetic Markets
April 5, 2011
The sun care market in the Big 5 has warmed up during the past year as each country recorded gains in value terms. But while Germany posted the most growth at 5.3%, the UK just about broke even with a scant gain of just 0.1%. Still, a gain is a gain…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
March 11, 2011
Results have been mixed in the European male grooming category in the past year with some countries posting gains and others losses. This was a marked difference to 2009 when all countries in the Big 5 reported gains in value terms. Many have point…  Read More »
Saving Face in Europe With New Skin Care
Katie Middleweek, Editor, European Cosmetic Markets
February 17, 2011
New skin care SKUs are making waves in stores. The facial skin care market in the Big 5 has had a fairly static year with no real notable gains or losses for the most part. France, Germany and Italy all recorded declines, w…  Read More »