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Eurotrends

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Europeans Play It Safe In Personal Cleansers
Katie Middleweek, Editor, European Cosmetic Markets
January 10, 2012
It has been a mixed year for the personal cleanser sector in Europe with some Big 5 countries recording gains and others posting losses. This can be seen as quite a “utilitarian and everyday” cosmetics and toiletries category and, as su…  Read More »
Oral Care Marketers Keep Smiling in Europe
Katie Middleweek, Editor, European Cosmetic Markets
December 1, 2011
There have been some things to smile about during the past year in theBig 5 countries with most countries making gains in value terms. France, Germany and Spain all put in polished performances, but the UK and Italy posted losses, albeit tiny ones.…  Read More »
Europeans Paint the Town Red As Color Cosmetic Sales Rise
Katie Middleweek, Editor, European Cosmetic Markets
November 10, 2011
It has been a bright past year for the color cosmetics market in the Big 5 as all countries, apart from Spain, made gains in value terms. In the case of France and Germany, the increases were particularly impressive, demonstrati…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
October 18, 2011
It was only a matter of time before European spa marketers felt the grinding effects of the recent recession. While last year’s sales results were largely positive, this year has proved to be much more of a mixed bag. France did see an increa…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
August 29, 2011
The subject of aesthetics is certainly one that is growing in prominence in the Big 5 countries with all five reporting increased interest from consumers. Often consumers can simply walk into clinics in order to get procedures such as fillers and B…  Read More »
Katie Middleweek, Editor,European CosmeticMarkets
August 11, 2011
It has not been a good year for the hair care category in the Big 5 countries of France, Germany, Italy, Spain and the UK. With the exception of the UK, which posted positive sales, all other countries experienced a loss in value terms. This is dis…  Read More »
European AP/Deo Market Manages To Keep Its Cool
Katie Middleweek, Editor, European Cosmetic Markets
July 7, 2011
Things are looking up when it comes to underarm protection. The deodorant market in the Big 5 has seen much good news in the past year with all countries reporting gains in value terms. Germany showed the highest growth, followed by France. However,…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
June 16, 2011
The body care market in the Big 5 has, for the most part, improved in the past year with all countries apart from France making value gains. After a couple of years in the doldrums, the UK made the biggest gains, with sales rising 4.3% in 2010. Ger…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
May 3, 2011
The women’s fragrance market in the Big 5 had a very successful 2010 with France, Germany, Italy and the UK making gains in value terms. At press time, results from Spain were unavailable. This unequivocal success story is welcome news indeed…  Read More »
Sun Care Shines Brightly Over Much of Europe
Katie Middleweek, Editor, European Cosmetic Markets
April 5, 2011
The sun care market in the Big 5 has warmed up during the past year as each country recorded gains in value terms. But while Germany posted the most growth at 5.3%, the UK just about broke even with a scant gain of just 0.1%. Still, a gain is a gain…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
March 11, 2011
Results have been mixed in the European male grooming category in the past year with some countries posting gains and others losses. This was a marked difference to 2009 when all countries in the Big 5 reported gains in value terms. Many have point…  Read More »
Saving Face in Europe With New Skin Care
Katie Middleweek, Editor, European Cosmetic Markets
February 17, 2011
New skin care SKUs are making waves in stores. The facial skin care market in the Big 5 has had a fairly static year with no real notable gains or losses for the most part. France, Germany and Italy all recorded declines, w…  Read More »
Its Gains All Around In European Color
Katie Middleweek, Editor, European Cosmetic Markets
November 4, 2010
Sales of eye and nail color are pacing growth in much of Europe. All of the color cosmetics markets in the Big 5 made rosy progress during the past year with each of them posting a gain in value terms. The most impressive in…  Read More »
A Beauty Boost in the Spa Category
Katie Middleweek, Editor, European Cosmetic Markets
October 1, 2010
Spa therapies and spa products continue to perform well across the Big 5 countries and there is definitely a keen interest from consumers in this sector. This is proven by the fact that more day spas are popping up all the time and spa brands now hav…  Read More »
Hair Styling Marketers Are in a Real Fix
Katie Middleweek, Editor, European Cosmetic Markets
September 7, 2010
To spray or not to spray? Hair styling product sales took a hit in much of Western Europe. The hair styling category in the Big 5 in Europe has fallen resolutely flat in the past year—with the sole exception of the UK,…  Read More »