Eurotrends


  • Are These the Scents Of Things to Come?

    Are These the Scents Of Things to Come?

    The European fine fragrance market is a mature one and struggled to put on a 1% sales increase in 2013, according to Euromonitor. Still experiencing the aftereffects of the economic downturn, European consumers were more circumspect about their spend…
    Imogen Matthews, Consultant 05.02.14

  • Segmentation Is the Key In European Sun Care

    The European sun care category has come under attack from other skin care products, including BB and CC creams that have added sun protection to their formulas. These multifunctional products are considered to be just as effective, more convenient an…
    Imogen Matthews 04.01.14

  • Is the Wait Finally Over For Men’s Grooming?

    For some years, the European men’s grooming market has experienced slow, steady growth, reflecting a gradual change in men’s usage behavior. Often touted as the “next big thing,” the market has yet to fulfill its potential and…
    Imogen Matthews, Consultant 03.05.14

  • Russia Is One to Watch In European Skin Care

    Russia Is One to Watch In European Skin Care

    Facial skin care is one of the more dynamic product categories within European cosmetics and personal care and a source of considerable new product development. There are two key trends for multifunctional products and targeted treatments, which are…
    Imogen Matthews, Consultant 02.07.14

  • Marketers Try to Stay Afloat In European Bath & Shower

    In recent years, the European bath and shower market has struggled to keep pace with other beauty sectors, both in terms of value growth and new product ideas. Although shower gels and bath liquids are a daily essential for most people, intense price…
    Imogen Matthews, Consultant 01.01.14

  • More Europeans Brush Up Their Oral Care Routines

    Oral care is big business in Europe, worth $11.7 billion in 2012 and growing more than 3% a year, according to Datamonitor. Some consumers are becoming more oral care conscious and adopting more extensive daily regimes, while demanding more from the…
    Imogen Matthews, Consultant 12.03.13

  • Has the Shine Rubbed Off of European Cosmetics?

    Has the Shine Rubbed Off of European Cosmetics?

    Lipstick sales have long been viewed as a barometer for the economic health of nations—when times are tough, sales of lipstick soar as women treat themselves to this little magic bullet which has the power to make them feel as if things aren&rs…
    Imogen Matthews 11.04.13

  • Budget-Conscious Europeans Bring Home a Spa Experience

    Spa products for use at home are a category that has benefited hugely from the economic downturn, as consumers use spas and salons less often but are reluctant to give up the whole pampering experience. Not only are spa-inspired products proving popu…
    Imogen Matthews, Consultant 09.27.13

  • Actives | OTC/Medicated  | Skin Care
    Drastic Action Needed For Older Consumers

    Drastic Action Needed For Older Consumers

    An aging population determined to hold onto their looks has driven growth of anti-aging products across Europe. Non-surgical procedures, such as Botox, chemical peels and dermal fillers are on the rise, a trend that is also reflected within the skin…
    Imogen Matthews 09.04.13

  • Hair Care Sales Slow In Much of Europe

    Hair Care Sales Slow In Much of Europe

    Hair care products, such as shampoos and conditioners, are  widely used by most consumers in Western Europe, so any sales gains in these categories are unspectacular. Rather, the potential for growth is higher in Central and Eastern Europe, wher…
    Imogen Matthews 08.02.13

  • Europeans Don’t Sweat the AP/Deo Market

    The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge…
    Imogen Matthews, Consultant 07.10.13

  • Body Care Shows Modest Growth

    The European body care market has posted only modest value growth of 7% during the past five years, topping $4.8 billion in 2012, according to the latest Datamonitor research. A major reason is that most women do not consider body care as a “mu…
    Imogen Matthews 06.06.13

  • It Was a Tough Year For Fine Fragrance

    Fragrance company executives in Western Europe are most likely relieved to have 2012 behind them, after the market flat-lined at $12.8 billion, according to Euromonitor. Both premium and mass fragrance struggled to reach parity with 2011, which was a…
    Imogen Matthews, Consultant 05.03.13

  • Poor Weather, Economy Cloud European Sun Care

    Poor Weather, Economy Cloud European Sun Care

    Sales of sun care products in Europe are strongly linked to the weather, which has been dominated by gray skies and cool temperatures during the past few summers. Coupled with a bleak economic outlook resulting in fewer consumers taking holidays ab…
    Imogen Matthews 04.03.13

  • When It Comes to Grooming…It’s Time to Man Up!

    When It Comes to Grooming…It’s Time to Man Up!

    It has been a very mixed year for the male grooming market across the Big 5. As with most other cosmetics sectors in the past year, male grooming sales have been uneven. On the whole, the segment is growing, but that is not to say that male custome…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 03.13.13

  • Europe’s Big 5 Puts Its Best Face Forward

    Europe’s Big 5 Puts Its Best Face Forward

    Facial skin care is always a thriving market but there have been some ups and downs in the past year, despite the fact that product innovation remained high. Henkel’s new Diadermine Lift + Tono Perfecto C…
    Katie Middleweek, European Cosmetic Markets 02.12.13

  • Soaking Up Success In Euro Bath Market

    Soaking Up Success In Euro Bath Market

    It has been a successful year for the bathroom products category in the Big 5 (Germany, UK, France, Italy and Spain) with all countries reporting an increase in value sales. That’s quite an achievement, especially when one realizes how much t…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 01.24.13

  • Polished to Perfection

    Polished to Perfection

    There is no doubt that it has been a vintage year for the nail care market in Europe. The past two years in particular have seen nail care products taking off in a big way. Gone are the days of the simple French manicure or the infrequent, special-…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 01.22.13

  • Color Cosmetics Are Somewhat Pallid

    Following last year’s successful string of results, it has been a rather pallid year for the color cosmetics category in the Big 5 with all countries, apart from the UK, slipping in value terms. The UK was the only country that didn’t see…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 11.06.12

  • Splurge or Scrimp?

    Splurge or Scrimp?

    The spa market in the Big 5 reported mixed fortunes in the past 12 months. While it is always difficult in this sector to gauge figures due to many data companies not tracking spa in the same way as they would other personal care categories, product…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 09.28.12