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Eurotrends

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Katie Middleweek, Editor, European Cosmetic Markets
June 16, 2011
The body care market in the Big 5 has, for the most part, improved in the past year with all countries apart from France making value gains. After a couple of years in the doldrums, the UK made the biggest gains, with sales rising 4.3% in 2010. Ger…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
May 3, 2011
The women’s fragrance market in the Big 5 had a very successful 2010 with France, Germany, Italy and the UK making gains in value terms. At press time, results from Spain were unavailable. This unequivocal success story is welcome news indeed…  Read More »
Sun Care Shines Brightly Over Much of Europe
Katie Middleweek, Editor, European Cosmetic Markets
April 5, 2011
The sun care market in the Big 5 has warmed up during the past year as each country recorded gains in value terms. But while Germany posted the most growth at 5.3%, the UK just about broke even with a scant gain of just 0.1%. Still, a gain is a gain…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
March 11, 2011
Results have been mixed in the European male grooming category in the past year with some countries posting gains and others losses. This was a marked difference to 2009 when all countries in the Big 5 reported gains in value terms. Many have point…  Read More »
Saving Face in Europe With New Skin Care
Katie Middleweek, Editor, European Cosmetic Markets
February 17, 2011
New skin care SKUs are making waves in stores. The facial skin care market in the Big 5 has had a fairly static year with no real notable gains or losses for the most part. France, Germany and Italy all recorded declines, w…  Read More »
Its Gains All Around In European Color
Katie Middleweek, Editor, European Cosmetic Markets
November 4, 2010
Sales of eye and nail color are pacing growth in much of Europe. All of the color cosmetics markets in the Big 5 made rosy progress during the past year with each of them posting a gain in value terms. The most impressive in…  Read More »
A Beauty Boost in the Spa Category
Katie Middleweek, Editor, European Cosmetic Markets
October 1, 2010
Spa therapies and spa products continue to perform well across the Big 5 countries and there is definitely a keen interest from consumers in this sector. This is proven by the fact that more day spas are popping up all the time and spa brands now hav…  Read More »
Hair Styling Marketers Are in a Real Fix
Katie Middleweek, Editor, European Cosmetic Markets
September 7, 2010
To spray or not to spray? Hair styling product sales took a hit in much of Western Europe. The hair styling category in the Big 5 in Europe has fallen resolutely flat in the past year—with the sole exception of the UK,…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
August 3, 2010
There was little to get excited about in the Big 5 countries when it came to hair care in the past year. Most countries reported declines, although Italy and the UK did each post nominal growth. This pullback follows a fairly lackluster performance t…  Read More »
Spray Away Success In the AP/Deo Arena
Katie Middleweek, Editor, European Cosmetic Markets
July 8, 2010
It was certainly a fresh and fragrant year for the deodorant market in Western Europe with all countries in the Big 5 recording gains in the past year. This really is reason for celebration indeed as it has been a while since France, Germany, Italy,…  Read More »
Body Care: Taking The Rough with The Smooth
May 28, 2010
It’s been a roller coaster for the Western European body care market during the past 12 months—some market values have gone up while the rest have slumped. Germany and the UK reported losses, while France and Italy managed slender gains.…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
April 29, 2010
It was a very mixed year for the women’s fragrance market across Europe with the effects of the recession really being felt in some areas. Among the Big 5 markets, the UK and Germany were the only two to make gains in value terms while France,…  Read More »
The Sun Shines on Europe
Katie Middleweek, Editor, European Cosmetic Markets
March 31, 2010
On the whole, it has been a sunny and temperate year for the European sun care market with all Big 5 countries, apart from Germany, registering growth in value terms. The UK and France recorded the most growth in value terms, while Germany dramatical…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
March 9, 2010
Male grooming across Europe is certainly going from strength to strength with all Big 5 countries making gains in value terms. France and the UK saw the healthiest gains while Italy just managed to eek out some growth. Germany and Spain fell somewh…  Read More »
Katie Middleweek, Editor, European Cosmetic Markets
February 4, 2010
When it comes to skin care, the past year has been, by and large, a successful one for the Big 5 countries of Western Europe, with all (apart from Italy) registering growth within the facial skin care sector—and in some cases, this growth was q…  Read More »