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Expert's Opinion

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Go Ahead and Get Emotional...Your Beauty Customer Will Thank You!
Alisa Marie Beyer, The Beauty Company
April 2, 2012
If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself.   Read More »
Aloe Vera and Personal Care: A Well-Established Connection
Ewa Hudson, head of health & wellness research, Euromonitor International
March 29, 2012
Ewa Hudson of Euromonitor International explains the versatility of this ingredient.  Read More »
Top Trends in Tresses for Spring 2012
Philip Pelusi, Internationally recognized stylist and product artist
March 21, 2012
Philip Pelusi weighs in on the hottest hair looks.   Read More »
George Wright, WrightOne Consulting
March 20, 2012
George Wright explains what to look for and whom to avoid when you need to expand your staff.  Read More »
What Damages Hair?
Michael Dueu00f1as, Celebrity Stylist
March 19, 2012
Stylist Michael Dueñas on the causes and effects of coloring treatments, salt water and other bad hair actors.  Read More »
The Science Behind Retinol (Vitamin A)
Dr. Howard Murad, Murad Inc.
March 16, 2012
Dr. Murad discusses the benefits of retinol in skin care.  Read More »
Look Sharp, Feel Sharp, Be Sharp
Kate Benson, Martens & Heads
March 12, 2012
Kate Benson explains what makes guys spend a few hours at a salon.  Read More »
FDA’s Scrutiny of Personal Care Products in 2011
Raqiyyah R. Pippins, Kelley Drye & Warren LLP
February 23, 2012
Attorney Raqiyyah R. Pippins of Kelley Drye & Warren LLP says that when it comes to enforcement actions, it's all in the eyes of the beholder.  Read More »
Delivering Active Ingredients from Cosmetic Powders
Nick Morante, Consultant
February 20, 2012
Nick Morante explains how powders can also boost the perceived efficacy of products.  Read More »
Prescribing Functional Foods
Dr. Howard Murad, Murad Inc.
February 9, 2012
Looking to the farmer’s market as the new pharmacopeia.  Read More »
Jana Reichle, Berard Associates
February 5, 2012
Some insights on the future of luxury brands, from the lens of a strategic brand building and packaging design perspective.  Read More »
Peter Lamas, Founder/chairman, Peter Lamas Brand
January 30, 2012
Fall is behind us, but this ingredient is great for skin, says Peter Lamas  Read More »
January 26, 2012
A mother creates collection to fight daughter's condition.  Read More »
January 23, 2012
Toniq's Cheryl Swanson on the issues impacting your business.  Read More »
Power-Modernism—the Future of Beauty Packaging
Robert Bergman, Mpakt, New York City
January 23, 2012
Robert Bergman explains what makes a package great.  Read More »