Expert's Opinion


  • Personal Cleansers
    Successful Sensory Change

    Successful Sensory Change

    How Seventh Generation changed a fragrance without losing consumer appeal.
    03.29.16

  • The Latest Buzz in Superfoods

    The Latest Buzz in Superfoods

    Superfoods are like magic elixir because they contain so many powerful health benefits. What’s so amazing is that we are continually discovering new foods and their powerful potion-like ability to provide protection from destruction to our bodi…
    Brooke Alpert,, M.S., R.D., C.D.N., nationally recognized nutrition expert and author 03.22.16

  • The Five Green Beauty Myths

    The Five Green Beauty Myths

    Author weighs in on misconceptions in natural personal care.
    Paige Padgett, author of The Green Beauty Rules: The Essential Guide to Toxic-Free Beauty, Green Glamour, and Glowing Skin 03.07.16

  • Why Trademarks Matter

    Why Trademarks Matter

    If you’re serious about success, registering a trademark for your personal care product is a must.
    Josh Gerben, Principal, Gerben Law Firm, PLLC 02.29.16

  • Rosacea 101

    Rosacea 101

    Do you have redness, bumps and pimples around your cheeks, nose and chin? You may be one of 16 million Americans suffering from a common skin condition called rosacea. Rosacea is a chronic, inflammatory skin condition that typically appears in men an…
    Dr. Dendy Engelman, board certified dermatologic surgeon 02.22.16

  • How To Start Your Own Beauty Line

    How To Start Your Own Beauty Line

    The honest truth from a cosmetic chemist.
    Ginger King, chemist, industry consultant and president of Grace Kingdom Beauty 02.08.16

  • A Healthy Supply Chain

    Transportation and logistics management is critically important for optimizing the health and beauty supply chain.
    Brandon Stallard and Ingmar Korstanje, TPS Logistics 02.01.16

  • Ya Gotta Believe...in Yourself!

    Imagination is the difference between the problems plaguing our every day and the future solutions to those issues; imagination is step one for answers that work. Imagine that you could work on an app that better informs financial decisions to help u…
    Mona Patel, Motivate Design 01.18.16

  • Skin Care Resolutions For The New Year

    Skin Care Resolutions For The New Year

    Beauty from the inside out is ideal, says expert.
    01.11.16

  • A Peek Behind the Curtain

    A Peek Behind the Curtain

    Hi-tech science drives anti-aging research.
    Dr. Frauke Neuser, Principal Scientist, Olay Skin Care, P&G 01.04.16

  • To Suds or Not to Suds?

    To Suds or Not to Suds?

    ...that is the question!
    Philip Pelusi, Hair expert 12.28.15

  • All in the Family

    All in the Family

    Tips for running a family business.
    Brian Greenberg, Entrepreneur 12.21.15

  • Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals

    Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals

    How will your fiscal year shape up?
    Eric Lofholm, Master Sales Trainer 12.14.15

  • Confidence Is Key

    Confidence Is Key

    Professional women need to channel this attribute.
    Merilee Kern, Executive Editor of The Luxe List 12.07.15

  • Five Email Missteps Every Online Marketer Must Know

    Five Email Missteps Every Online Marketer Must Know

    Knowing your audience is important, says expert.
    Kevin Layton, CEO of Data-Dynamix 11.30.15

  • Five Must-Know Consumer Insights for Holiday Marketing

    Five Must-Know Consumer Insights for Holiday Marketing

    Tis' the season for business to boom.
    Jennifer Sikora, Chief Marketing Officer for CivicScience 11.16.15

  • Brows Complete The Look

    Brows Complete The Look

    Beauty expert Von Freudenberg forecasts eyebrow trends for 2016.
    Elke Von Freudenberg, eyebrow expert and salon owner, NYC 11.02.15

  • The

    The 'New Normal'

    How to grow your company through online channels amid aggressive competition.
    Kevin Layton, CEO of Data-Dynamix 10.26.15

  • Sure-Fire Strategies for Cultivating Consumer Credibility

    Sure-Fire Strategies for Cultivating Consumer Credibility

    There is a connection between sales and structure.
    Brian Greenberg, Entrepreneur 10.19.15

  • Proliferation of Ethical Labels in Cosmetics Industry

    Proliferation of Ethical Labels in Cosmetics Industry

    Not all stand for the same thing, says Sahota.
    Amarjit Sahota, founder and president of Organic Monitor 10.05.15