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Expert's Opinion

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Warm Weather, Hot Makeup Looks
Jill Powell, Sephora Pro
May 29, 2012
Sephora's Jill Powell shares the latest color cosmetic trends for the season.  Read More »
The Risks of Eco-Marketing
Thomas A. Cohn, LeClairRyan
May 22, 2012
Industry should take note of revised guides on green claims.  Read More »
Summer Hair Strategy
Philip Pelusi, Internationally recognized stylist and product artist
May 17, 2012
Smoothing ingredients and more tips from this hair care expert.  Read More »
Patrick B. Ropella, Ropella & Associates
May 15, 2012
Patrick Ropella on the four stages of change and managing your team through them.  Read More »
The Curl Commandments
Morgan Willhite, Creative Director at Ouidad
May 8, 2012
All textured hair is not created equal, according to Ouidad's expert.  Read More »
B.J Bueno, The Cult Branding Company
May 4, 2012
How P&G and other dominant organizations use superior customer understanding to win big.  Read More »
Craig Swanson, Toniq
May 1, 2012
Toniq's Craig Swanson explains the proper use of trend analysis.  Read More »
Aromatherapy for a Stress-Free Life
Adora Winquist, aromatherapist and owner of Opus Gaia, Trinity Spa Essentials and Rhiamon Energy Essentials
April 26, 2012
Aromatherapist Adora Winquist shares some fragrant tips.  Read More »
Barbara Richter and Dave Frank
April 24, 2012
Custodial managers must perform risk assessments to stretch their resources.  Read More »
About Face: Skin Care Oils
Suki Kramer, president, founder and formulator of suki clinically-proven natural solutions skin care
April 17, 2012
Suki Kramer explains how this facial trend is making waves.  Read More »
The Beauty Boosting Benefits of a Two-Step Routine
Caroline Rushworth, Director of Education at Decleor and Carita
April 17, 2012
Rushworth of Decleor and Carita explains this trend.  Read More »
Gift Suites v. Direct Product Placement
Bob Olejar, Social Hill
April 13, 2012
Make fans of a celebrity into fans of your brand, says Bob Olejar of Social Hill.  Read More »
Secrets To Youthful Hair Color
Philip Pelusi, Internationally recognized stylist and product artist
April 9, 2012
How can hair hues take years off the clock? Philip Pelusi explains.  Read More »
George F. Brown, Jr. and Atlee Valentine Pope, Blue Canyon Partners
April 9, 2012
Build a bond where both can win, say George Brown and Atlee Pope.  Read More »
Go Ahead and Get Emotional...Your Beauty Customer Will Thank You!
Alisa Marie Beyer, The Beauty Company
April 2, 2012
If you want to truly understand what motivates and inspires loyalty in your consumer (and what doesn’t), it pays to listen to what she’s saying about not only your brand, but herself.   Read More »