Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2015
 •  PETA Hits China  •  Unilever Sells Brands to Strength of Nature  •  Black Friday Leaves a Black Mark  •  SESA Names New Tech Manager  •  Alterna Names New Education Director
Print RSS Feed


Related Searches: powder marketing wash features
Go Green with Cost-Efficient Bio-Based Technology
January 7, 2009
Tests conducted by Novozymes demonstrate that detergents reformulated with enzymes can significantly reduce the carbon footprint of washing.  Read More »
Spin Cycle
January 7, 2009
As the dominant force in the U.S. laundry care market, P&G continues to push ahead with innovative technology that protects its coveted market share. Can economic concerns and environmental awareness help other players, including the newest—Sun Products Corp.—chip away at P&G’s lead?  Read More »
The New Smell of Clean
January 7, 2009
Fragrance in household products is a key component in closing the sale. No wonder why more marketers are opting for sophisticated fragrance notes for their laundry care formulas and hard surface cleaners.  Read More »
Skin Care Delivery Systems
January 7, 2009
Today’s sophisticated ingredients call for sophisticated delivery systems. Suppliers explain how they are rising to the challenge.  Read More »
A Natural Progression in Personal Care
January 7, 2009
A look at the past, present and future of the natural and organic personal care category.  Read More »
BRICs Are Building Blocks for Many Companies
January 7, 2009
Personal care marketers trying to build their business should make Brazil Russia, India and China a foundation for all of their expansion plans.  Read More »
Innovative Solutions for Hair Color Maintenance
December 1, 2008
BASF researchers explain how two ingredients, ammonium cocoyl isethionate and polyquaternium-87, can help formulators create hair care products that keep color from fading.  Read More »
Clean. Condition. Color.
November 26, 2008
In mass, these three hair care categories were rather limp during the past year—and that was before the economy hit the skids. Salon products did slightly better, but will sales take a hit if customers head to the supermarket for shampoo and conditioner, or dare to color their hair at home?  Read More »
Is There a Doctor in the House?
November 26, 2008
New products mimic professional results, pique consumers’ interest and drive professional skin care product sales higher.  Read More »
Cleaning Products Go Green
November 26, 2008
While most household cleaning categories limp along, products promoted for their environmental benefits are posting double-digit gains.  Read More »
Just Brushed Fresh
November 26, 2008
Colgate rolls out Max Fresh, a multi-tasking toothpaste.  Read More »
You Could Have Had a C8
November 26, 2008
Kinerase launches new peptide-based skin care products.  Read More »
November 5, 2008
The economic downturn has consumers trading down when it comes to eating out, and the credit crunch is sure to put a damper on new business startups. But savvy I&I marketers are readjusting their game plans to get through tough times.  Read More »
Getting Personal
November 5, 2008
Masculine products and more skin care-like ingredients are on the rise as makers of personal cleansers look to connect with grooming-conscious men and moisture-craving women. But will new products from major brands keep consumers loyal as the economy continues to wobble?  Read More »
Cosmetic Chemists Meet in Barcelona
November 5, 2008
More than 1000 cosmetic chemists attended the 25th Congress of the IFSCC. Technical sessions were devoted to active ingredient research, efficacy assessment and trends in formulations.  Read More »