• The Future May be Here

    The Future May be Here

    May 16, 2006
    Suzanne and Bob Grayson Grayson Associates Suzanne and Bob Grayson are respected, professional marketers, having spent their careers with the leading companies in the beauty industry before staring their successful con…

  • Is Celebrity Enough?

    Is Celebrity Enough?

    March 7, 2006
    Suzanne and Bob Grayson Grayson Associates Suzanne and Bob Grayson are respected, professional marketers, having spent their careers with the leading companies in the beauty industry before staring their successful con…

  • Some Irrefutable Rules Of Cosmetic Marketing

    Some Irrefutable Rules Of Cosmetic Marketing

    Suzanne and Bob Grayson , Grayson Associates January 5, 2006
    After reading the many obits of Peter Drucker, we were struck by the simplicity of his work. Not that it was simple, but rather that he was able to distill a remarkable bit of sense into a few words. (Note: During his seminar course at NYU, for the…

  • Decisions, Decisions: Line Extension or New Brand?

    Decisions, Decisions: Line Extension or New Brand?

    October 31, 2005
    For those of us of a certain age, one of the seminal events in marketing in the 1960s was the publication of a book by Al Ries and Jack Trout called Positioning. It was subsequently published in 15 languages. The basic concept was that line extensi…

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