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Dove Tests Its Male Appeal with New Grooming Line
Colin Hession, Consultant
November 9, 2009
All things to all men? Or women? Or both? Unilever is testing whether its ubiquitous, but highly successful, female brand, Dove, can work its magic on men, too. The company has launched Dove Men+Care in Italy this fall, and there is talk of expanding…  Read More »
Rainy Days of Recession Hit Cosmetics Industry
Colin Hession, Consultant
September 3, 2009
It’s not been a good summer for cosmetics and toiletries, or for a lot of other consumer goods, come to that. Recession has meant rainy days for manufacturers and retailers alike. As consultants, we’ve read and heard about a whole range o…  Read More »
P&G Puts the Spotlight on Men’s Grooming
Colin Hession, Consultant
July 8, 2009
Procter & Gamble’s vice chairman of global beauty and grooming Ed Shirley recently told staff that the company was going tore-orientate its beauty business by gender, according to The Wall Street Journal. “Our principal beauty focus…  Read More »
The Double-Edged Sword of Private Label Products
Colin Hession , Consultant
May 1, 2009
Here in Europe we have been reading about Wal-Mart’s plan to lift its private label game to a new level. That’s not unexpected given the financial pressures of recession on both consumers and retailers alike. It’s also not unexpecte…  Read More »
Will Hair Color at Home Flourish in a Recession?
Colin Hession, Consultant
March 3, 2009
It’s an ill wind that blows nobody any good, and so it’s probably worth considering those areas of our industry, cosmetics and toiletries, may actually benefit from financially hard times. Sociologists have been telling us that when reces…  Read More »
In the Eye of the Storm: Predictions for 2009
Colin Hession, Consultant
January 7, 2009
In most of those TV programs where earnest interviewers ask politicians what's going to happen in the next 12 months, the politicians usually get around to admitting, after much umming and erring, that actually, they don't really know what&rs…  Read More »
A Privatized Boots Remains a Step Ahead of Its Rivals
Colin Hession, Consultant
November 7, 2008
When Alliance Boots executive chairman Stephano Pessina reported his company’s first set of financial results as a private business this summer, he said the company had produced some excellent figures. Total revenue had increased by 6.3% and tr…  Read More »
Identifying Brands That Stand the Test of Time
Colin Hession, Consultant
September 3, 2008
As most marketing people will tell you, the cost of launching new brands from scratch has been increasing steadily every year. The struggle to catch consumers’ attention has been intensifying as the market place has become more and more crowded…  Read More »
Calvin Klein Colors Bloom Again under Markwins
Colin Hession , Consultant
July 1, 2008
Although Coty paid Unilever big bucks for the Calvin Klein fragrance lines back in 2005, it didn’t acquire the license for color cosmetics, which went to Markwins International. The latter had previously been known for its low-cost, budget appr…  Read More »
Unilever Finally Tip-Toes into Men
Colin Hession, Colin Hession Consulting
April 30, 2008
Innovation is the name of the game, so the marketing gurus tell us. Think outside the box! Go for bold strokes! Do something new and different! Well, maybe for the likes of L’Oréal and P&G, but not for Unilever, it seems. Having succ…  Read More »
Colin Hession, Colin Hession Consulting
February 29, 2008
L’Oréal’s pending $1.68 billion acquisition of YSL Beaute shows what trade buyers can do when they make their minds up. It is certainly a lot of money in anyone’s language, especially at a time when most of the world’s…  Read More »