• Dove Tests Its Male Appeal with New Grooming Line

    Dove Tests Its Male Appeal with New Grooming Line

    Colin Hession, Consultant November 9, 2009
    || All things to all men? Or women? Or both? Unilever is testing whether its ubiquitous, but highly successful, female brand, Dove, can work its magic on men, too. The company has launched Dove Men+Care in Italy this fall, and there is talk of expanding…

  • Rainy Days of Recession Hit Cosmetics Industry

    Rainy Days of Recession Hit Cosmetics Industry

    Colin Hession, Consultant September 3, 2009
    || It’s not been a good summer for cosmetics and toiletries, or for a lot of other consumer goods, come to that. Recession has meant rainy days for manufacturers and retailers alike. As consultants, we’ve read and heard about a whole range o…

  • P&G Puts the Spotlight on Men’s Grooming

    P&G Puts the Spotlight on Men’s Grooming

    Colin Hession, Consultant July 8, 2009
    || Procter & Gamble’s vice chairman of global beauty and grooming Ed Shirley recently told staff that the company was going tore-orientate its beauty business by gender, according to The Wall Street Journal. “Our principal beauty focus…

  • The Double-Edged Sword of Private Label Products

    The Double-Edged Sword of Private Label Products

    Colin Hession , Consultant May 1, 2009
    || Here in Europe we have been reading about Wal-Mart’s plan to lift its private label game to a new level. That’s not unexpected given the financial pressures of recession on both consumers and retailers alike. It’s also not unexpecte…

  • Will Hair Color at Home Flourish in a Recession?

    Will Hair Color at Home Flourish in a Recession?

    Colin Hession, Consultant March 3, 2009
    || It’s an ill wind that blows nobody any good, and so it’s probably worth considering those areas of our industry, cosmetics and toiletries, may actually benefit from financially hard times. Sociologists have been telling us that when reces…

  • In the Eye of the Storm: Predictions for 2009

    In the Eye of the Storm: Predictions for 2009

    Colin Hession, Consultant January 7, 2009
    || In most of those TV programs where earnest interviewers ask politicians what's going to happen in the next 12 months, the politicians usually get around to admitting, after much umming and erring, that actually, they don't really know what&rs…

  • A Privatized Boots Remains a Step Ahead of Its Rivals

    A Privatized Boots Remains a Step Ahead of Its Rivals

    Colin Hession, Consultant November 7, 2008
    || When Alliance Boots executive chairman Stephano Pessina reported his company’s first set of financial results as a private business this summer, he said the company had produced some excellent figures. Total revenue had increased by 6.3% and tr…

  • Identifying Brands That Stand the Test of Time

    Identifying Brands That Stand the Test of Time

    Colin Hession, Consultant September 3, 2008
    || As most marketing people will tell you, the cost of launching new brands from scratch has been increasing steadily every year. The struggle to catch consumers’ attention has been intensifying as the market place has become more and more crowded…

  • Calvin Klein Colors Bloom Again under Markwins

    Calvin Klein Colors Bloom Again under Markwins

    Colin Hession , Consultant July 1, 2008
    || Although Coty paid Unilever big bucks for the Calvin Klein fragrance lines back in 2005, it didn’t acquire the license for color cosmetics, which went to Markwins International. The latter had previously been known for its low-cost, budget appr…

  • Unilever Finally Tip-Toes into Men

    Unilever Finally Tip-Toes into Men's Skin Care

    Colin Hession, Colin Hession Consulting April 30, 2008
    || Innovation is the name of the game, so the marketing gurus tell us. Think outside the box! Go for bold strokes! Do something new and different! Well, maybe for the likes of L’Oréal and P&G, but not for Unilever, it seems. Having succ…

  • Why Yves Saint Laurent Is a Good Fit for L’Oréal

    Colin Hession, Colin Hession Consulting February 29, 2008
    || L’Oréal’s pending $1.68 billion acquisition of YSL Beaute shows what trade buyers can do when they make their minds up. It is certainly a lot of money in anyone’s language, especially at a time when most of the world’s…

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