• Hair Care Marketers Find A Niche in Mature Markets

    Ally Dai, Happi China November 2, 2015
    As a relatively mature segment, hair care has experienced slower value growth than many others in recent years within China’s personal care market. This is primarily due to the saturating standard shampoos category, which accounted for 72% of h…

  • An Essential Role In Personal Care?

    Ally Dai, Happi China September 1, 2015
    Essential oil has been frequently talked about as a key component of China’s personal care market. By definition, an essential oil is “essential” in the sense that it contains the characteristic fragrance of the plant from which it…

  • Uncovering the Growth In the Facial Mask Market

    Ally Dai, Happi China April 1, 2015
    Looking across the global skin care market, the facial mask is probably one of the few categories where Asia dominates. This is especially true in China, where, in recent years, the mask has become the fastest growing category. According to Ogil…

  • Men’s Grooming Presents Big Opportunities in Asia

    Ashley Kang, Kantar Worldpanel June 2, 2014
    Sales of male grooming products in Asia are now growing faster than the personal care category as a whole, with a 9% increase in 2013 compared to 6% across the entire personal care market. With use of products that are exclusively “for men&rdqu…

  • Behind the Mask

    Ally Dai, Happi China September 27, 2013
    Cosmetic facial masks are taking China by storm. Whether wandering around in beauty chain stores like Watsons, or visiting cosmetics trade shows, I have noticed more and more facial masks appearing on store shelves and tradeshow aisles. No wonder why…

  • TCM in Cosmetics: Back to the Future

    Ally Dai June 6, 2013
    How big of a role can Traditional Chinese Medicine (TCM) play in cosmetics? Many TCM experts I’ve interviewed say the potential is enormous because the materials are so effective. Proper storage of herbs is essential to their efficacy. For…

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