Christine Esposito, Associate Editor || July 12, 2012 Selling fine fragrance is all about story-telling. But for scent expert Chandler Burr's latest endeavor on OpenSky, the real story is the juice-not the packaging, advertising campaign or its catchy name.
Melissa Meisel, Associate Editor || July 2, 2012 The lack of skin cancer recognition in patients of color is a problem and poses a serious health threat if left untreated, according to L’Oréal Research & Innovation team.
Christine Esposito, Associate Editor || June 10, 2012 A celebrity endorsement can help a start-up gain attention in a crowded space. Will a quick shout-out from Martha Stewart help put an Icelandic anti-aging serum on the fast track here in the US?