• Henkel Relaunches Site For North America

    July 12, 2007
    || Internet visitors who click on Henkel’s new Website are being met with a completely redesigned international, North American or German presence designed on the strategic concept of “Brands on Stage.” The company has for the firs…

  • Beauty Product Blogs Influence Many Purchases

    June 11, 2007
    || A woman’s passion for sharing her life experiences is emerging as a powerful force in shaping beauty product opinions and consumer buying habits. More than 27% of women have posted a comment about a beauty brand on a message board, social netwo…

  • SDA's New Site Promotes Safety and Effectiveness

    May 2, 2007
    || To give consumers a new online resource for information on the safety and effectiveness of household cleaning products, the Soap and Detergent Association has launched CleaningProductFacts.com. The site consolidates much of the science-based informat…

  • Dow Corning's Web Strategy is Working

    May 2, 2007
    || By changing the way it approached business—putting customer needs first by offering a choice in how to purchase materials and solutions—Dow Corning has recorded double-digit gains every year since 2002, with record sales growth of 13% in…

  • Happi's April Webinar Makes Sense of Scents

    April 11, 2007
    || Successful brands create an emotional connection with consumers. The best way to make that connection is through scent. Whether your company markets the finest of fine fragrance or the most effective household cleaner, now more than ever, fragrance i…

  • ZAPZYT Launches Rich-Media Campaign

    April 11, 2007
    || More marketers are invading Myspace. ZAPZYT Skin Care products, distributed by Waltman Pharmaceuticals, Inc. in affiliation with Ocean Bridge Group, Inc. and Rovion InPerson Technology, launched a new online ad campaign on MySpace.com. "We a…

  • Bell Flavors & Fragrances Relaunches Its Website

    March 6, 2007
    || Bell Flavors and Fragrances has launched a redesigned corporate website, www.bellff.com, as a way to offer customers quality service. An important feature of the site links potential customers directly to a Bell representative in their region of t…

  • Degree Launches CTU Website

    March 6, 2007
    || In conjunction with the launch of season six of Fox Television Show ‘24,’ Degree introduced consumers to “The Rookie,” a series of short online films that follow the adventures of the newest member of Center Terrorist Unit (CT…

  • Endust Launches Website

    March 6, 2007
    || Endust helps consumers get rid of dust quickly and easily so that they can move on to activities they love. Now, at a new website, www.endust.com, consumers can submit their "I'd rather be..." stories, with photos. Each month, the brand…

  • P&G Introduces Capessa, A Website for Women

    February 16, 2007
    || The Procter & Gamble Company launched a new website for women—Capessa.yahoo.com. The website, created by P&G Productions in conjunction with Yahoo and the Zizo Group, is an online community where women can share inspirational stories, p…

  • Davi Skincare Makes Debut On BergdorfGoodman.com

    January 10, 2007
    || Bergdorf Goodman has introduced the complete Davi skincare line on its site, BergdorfGoodman.com, broadening the company’s product reach from the floor of the legendary department store to its presence online. Among other products, BergdorfGood…

  • Hairflix Brings the Beauty Industry to the Internet

    January 10, 2007
    || Serving as a means to find and meet the best beauty professional, Hairflix.com empowers the public to search thousands of stylist profiles, salon profiles, and product storefronts. Consumers can instantly search by category and by zip code. They can…

  • Register Now at Happi.com

    December 5, 2006
    || Be sure to visit Happi.com to register for our Dec. 13 webinar, Anti-Aging: Issues & Answers. This free, informative, one-hour event, at 2pm EST, will include presentations by dermatologists Dr. Andrew Alexis and Dr. Zoe Draelos, and industry vet…

  • Register Now at Happi.com

    December 5, 2006
    || Be sure to visit Happi.com to register for our Dec. 13 webinar, Anti-Aging: Issues & Answers. This free, informative, one-hour event, at 2pm EST, will include presentations by dermatologists Dr. Andrew Alexis and Dr. Zoe Draelos, and industry vet…

  • DuPont Launches New Site

    December 5, 2006
    || DuPont Cosmetics and Personal Care launched its new website which highlights the full array of DuPont products and services to the cosmetic industry. A section of the Cosmetics & Personal Care website includes the “make a statement” l…

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