With employees back on job sites, personal hygiene is back in the spotlight. That’s good news for antiperspirant and deodorant, and oral care marketers.
The workhorse antiperspirant and deodorant category care has witnessed a steady influx of new brands that are influencing consumers and market leaders alike.
Take a closer look at how these products tackle underarm odor and perspiration and how consumers perceive their effectiveness—a perception that varies by country, according to the authors.
Barrie Drewitt and Cheryl Gizzi , Princeton Consumer Research Inc.03.04.15