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Unilever To Bring Dry Spray to US AP/Deo Market
Published November 14, 2014
Will US consumers drop sticks for this globally popular format? Read More »
Europeans Don’t Sweat the AP/Deo Market
By Imogen Matthews, Consultant
Published July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge… Read More »
Published February 4, 2013
US Patent No. 8,187,578 B2; Procter & Gamble has patented antiperspirant compositions and their manufacture. The patent covers packaging comprising a product chamber and an outer jacket at least partially surrounding the product chamber; and an a… Read More »
Antiperspirant Update: Playing the Gender Card
Published November 22, 2005
Marketers are taking a more direct approach when appealing to the sexes Read More »
B.O. Be-Gone: Antiperspirant Update
Published November 15, 2005
Antiperspirant sales may be sluggish, but innovation is not. Read More »
Antiperspirant/Deodorant Market Update
Published November 9, 2005
Sales leveled off last year, but natural ingredients and gender-geared formulas are expected to stimulate consumer interest in the ap/deo market Read More »
Timber, Amber and Citron New from Old Spice
Published March 4, 2015
The Old Spice brand from Procter & Gamble has rolled out three new masculine scents to its Fresher Collection. Timber, Amber and Citron are available in the brand’s antiperspirant/deodorant, deodorant, body wash and body spray SKU… Read More »
Facts About Millennials
Published April 4, 2013
• Millennials are a demographic group that has been referred to as the darlings and devils of marketers—and just how to influence these masters of customization and self-expression remains a mystery to many firms. The Hartman Group, howev… Read More »
Skin Care Shines Through
Published May 1, 2009
With the recession a likely cause of new wrinkles for marketers, skin care proves a bright spot as consumers continue to spend money on targeted anti-age treatments. Read More »