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Unilever To Bring Dry Spray to US AP/Deo Market
Published November 14, 2014
Will US consumers drop sticks for this globally popular format? Read More »
Europeans Don’t Sweat the AP/Deo Market
By Imogen Matthews, Consultant
Published July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge… Read More »
Vive la Diffrence
By Tom Branna, Editorial Director
Published March 9, 2010
Antiperspirant and deodorant marketers rely on the unique wants and needs of men and women when promoting their wares to consumers. Read More »
B.O. Be-Gone: Antiperspirant Update
Published November 15, 2005
Antiperspirant sales may be sluggish, but innovation is not. Read More »
Antiperspirant/Deodorant Market Update
Published November 9, 2005
Sales leveled off last year, but natural ingredients and gender-geared formulas are expected to stimulate consumer interest in the ap/deo market Read More »
Published November 7, 2005
Having won the war against odor and wetness, antiperspirant and deodorant manufacturers are turning their attention to improving the aesthetics of these personal care products. Read More »
Published March 4, 2015
Better Homes and Gardens and market research firm BrandSpark International have unveiled the winners of the 2015 Better Homes and Gardens Best New Product Awards. Here’s a rundown of the winners in household and personal care: Acne Treatment:… Read More »
Shining Moments
Published November 29, 2007
Color protection, volume, shine enhancement and moisture rank as top concerns with consumers. Read More »