The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market.
However, demographic factors, such as ge… Read More »
US Patent No. 8,187,578 B2; Procter & Gamble has patented antiperspirant compositions and their manufacture. The patent covers packaging comprising a product chamber and an outer jacket at least partially surrounding the product chamber; and an a… Read More »
The Old Spice brand from Procter & Gamble has rolled out three new masculine scents to its Fresher Collection. Timber, Amber and Citron are available in the brand’s antiperspirant/deodorant, deodorant, body wash and body spray SKU… Read More »
• Millennials are a demographic group that has been referred to as the darlings and devils of marketers—and just how to influence these masters of customization and self-expression remains a mystery to many firms.
The Hartman Group, howev… Read More »