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current issue February 2015
 •  SC Johnson Buys HomeBrands A.S.  •  Fewer Women Shopped for Beauty in '14  •  Unilever To Buy REN Skincare  •  Dr. Bronner's Adds Toothpaste  •  Chemical M&A Activity Rises
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By Dr. Peter May, Marketing
Unilever To Bring Dry Spray to US AP/Deo Market
Published November 14, 2014
Will US consumers drop sticks for this globally popular format? Read More »
Europeans Don’t Sweat the AP/Deo Market
By Imogen Matthews, Consultant
Published July 10, 2013
The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge… Read More »
B.O. Be-Gone: Antiperspirant Update
Published November 15, 2005
Antiperspirant sales may be sluggish, but innovation is not. Read More »
Antiperspirant/Deodorant Market Update
Published November 9, 2005
Sales leveled off last year, but natural ingredients and gender-geared formulas are expected to stimulate consumer interest in the ap/deo market Read More »
Axe Goes Upscale with White Label
Published February 6, 2015
The Beatles had their “White Album” and now Axe has White Label, which the Unilever brand describes as refined product line developed with complex fragrances, leading innovation and sleek new packaging for today’s “multi-facet… Read More »
Blurred Lines
By Christine Esposito, Associate Editor
Published March 5, 2014
Category leaders are formulating lotions and sprays that feature anti-aging ingredients with improved feel and performance, making today’s sun care products easier to incorporate into both the daily routine and a day at the beach. Read More »
Published May 3, 2013
• US Patent No. 8,394,394 B2; Mousse formulations have been patented by L’Oréal France. The cosmetic base is comprised of an anhydrous mixture of an effective amount of at least one first non-emulsifying, gellable silicone elastome… Read More »
Skin Care Shines Through
Published May 1, 2009
With the recession a likely cause of new wrinkles for marketers, skin care proves a bright spot as consumers continue to spend money on targeted anti-age treatments. Read More »