The economic downturn has consumers trading down when it comes to eating out, and the credit crunch is sure to put a damper on new business startups. But savvy I&I marketers are readjusting their game plans to get through tough times.
Masculine products and more skin care-like ingredients are on the rise as makers of personal cleansers look to connect with grooming-conscious men and moisture-craving women. But will new products from major brands keep consumers loyal as the economy continues to wobble?
Nearly every personal and household care company is interested in natural solutions for their hair and skin care products or hard surface cleaners. Cognis proposes several ways to create these formulas.