Surface cleaner sales are declining due to consumers increasingly hectic lives, while the demand for convenient products is pulling the market forward.
Manufacturers of laundry detergent and fabric care products continue to add new and improved formulations, super concentrates and more sophisticated scents.
The good news is that there's a lot of good news to report in this all-important category which can have such a big impact on household and personal care formulations.
Fueled by busy homeowners willing to pay more for convenience, the evolution of the household cleaning products has meant less human contact with cleaning than ever before. But will consumers continue to shell out cash for gadgets when a regular spray bottle will do the trick?