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Published June 2, 2014
The National Advertising Division (NAD) has recommended that Sun Products, Inc. discontinue or modify certain comparative claims for the company’s “All with Stainlifters” laundry detergent. NAD also determined that the advertiser to… Read More »
Published May 2, 2014
Gain detergent and Grammy award winning band La Santa Cecilia are teaming up to bring fans a joyful experience through the “Música para tu Nariz” campaign for Gain Flings, a line of single-use laundry pacs. “We are ecstatic… Read More »
Winning Brands Adds New  Size of Kind Detergent
Published February 7, 2014
Kind now comes in a one-gallon bottle. Winning Brands Corporation now offers a one-gallon SKU of its Kind laundry detergent, a proprietary formulation for consumers with sensitive skin. The first commercial retailer of the one-gallon pack is M… Read More »
Detergent Executives Flock to ACI Annual Meeting
By Tom Branna
Published January 8, 2014
With three weeks to go, attendance approaches 800. Read More »
Published March 14, 2013
•Sun Products Corp.’s detergent brands All and Surf have earned top spots in the TNS Product of the Year award contest. All Mighty Pacs were recognized as the No. 1 product of the year in the laundry packs category and Surf Liquid was awar… Read More »
By Shoaib Arif, Pilot Chemical Co.
Published April 2, 2012
Whether you're creating a value or premium formula, here are the steps to take to develop an effective detergent at the right price point. Read More »
Published August 11, 2011
Reckitt Patents Detergent Composition Read More »
Detergent Industry To Meet in Montreux
By Tom Branna, Editorial Director
Published March 8, 2010
The seventh World Conference on Detergents will take place Oct. 4-7 in Montreux, Switzerland Read More »
Detergent Market Update
Published November 8, 2005
With store shelf space at a premium, marketers escalate turf war with a plethora of new offerings. Despite the jostling, P&G remains king of the hill. Read More »
Published January 27, 2010
P&G to unveil easier to use cap on liquid laundry products. Read More »