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Zero Odor Battles Washing Machine Stink
Published May 2, 2014
Litchfield, CT-based Zero Odor LLC has rolled out new Zero Odor Laundry, which can permanently eliminate the odors that survive the typical wash cycle. The formulation is said to bond with the odor molecules residing in laundry items and turns t… Read More »
Tide Debuts Multi-Purpose Cleaner
Published May 2, 2014
For more than 65 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. But now, this P&G staple is taking its mission to a new level with Tide Oxi Multi-Purpose Stain Remov… Read More »
Published May 2, 2014
Gain detergent and Grammy award winning band La Santa Cecilia are teaming up to bring fans a joyful experience through the “Música para tu Nariz” campaign for Gain Flings, a line of single-use laundry pacs. “We are ecstatic… Read More »
Published May 2, 2014
Major League Baseball Properties (MLBP) and Church & Dwight have signed a multi-year, multi-category sponsorship agreement making Arm & Hammer and OxiClean the “Official Laundry Detergent and Stain Remover of MLB.” This… Read More »
Published May 2, 2014
The American Cleaning Institute (ACI) has released a voluntary guidance document for the labeling and packaging of liquid laundry detergent packets to help reduce the number of children exposed to these products, which are now used by millions of con… Read More »
Color By Numbers
By Melissa Meisel, Associate Editor
Published May 2, 2014
The hair colorant marketplace is expanding to include offbeat hues and multi-tonal styles to satisfy a wider age range of clientele. Read More »
Road Trip To Bentonville!
Published April 30, 2014
Read on to find out which executives were on hand at Walmart’s inaugural Sustainable Product Expo, and see what retailer has planned for 2014. Read More »
Wage Raises at Earth Friendly Products
Published April 25, 2014
Company increases minimum wage it pays all employees to $17 per hour. Read More »
Historical Launch at Tide
Published April 1, 2014
Laundry staple expands into multi-purpose cleaning. Read More »
Published April 1, 2014
Besway Home Products’ Clean & Care Laundry Detergent, which donates all retail profits from every sale to a charity of the buyer’s choosing, is enabling more proactive ways with its new Ready-to-Help (RTH) program. RTH is designed to… Read More »
Published April 1, 2014
UNITED KINGDOM: The “‘I Prefer 30” low temperature wash campaign is now backed by the UK’s National Union of Students. Rolled out to consumers in 2014, the campaign is an initiative of detergent companies—including Unile… Read More »
Published April 1, 2014
US Patent No. 8,658,585 B2; A group of inventors from Europe has been awarded a patent covering a unit dose machine dishwashing article. It comprises a water-soluble pouch comprising upper and lower generally opposing outer walls and one or more inte… Read More »
Is Church & Dwight
Published March 27, 2014
Signs multi-year accord with Major League Baseball. Read More »
NAD Recommends Sun Products Discontinue Certain Claims
Published March 26, 2014
Case refers to All with Stainlifters following Church & Dwight Challenge. Read More »
Sun Extends All Free Clear Line
Published March 26, 2014
Fabric softener, dryer sheets added to sensitive-skin detergent brand. Read More »
Greenpeace Activists
Plead Not Guilty
Published March 21, 2014
Protesters at P&G headquarters face felony charges. Read More »
Keep Unit Dose
Away from Kids
Published March 14, 2014
ACI aims to reduce accidental ingestion Read More »
New Laundry Aid Battles Odor
Published March 13, 2014
Zero Odor at Bed, Bath & Beyond and QVC. Read More »
Besway Adds Another Charity
Published March 12, 2014
Clean + Care laundry detergent sales benefit those in need. Read More »
CEOs To Headline Montreux 2014
By Tom Branna, Editorial Director
Published March 10, 2014
Leaders from key suppliers and marketers will be at the podium when the global fabric and home care industry meets Oct. 6-9 in Switzerland. Read More »
Game Day Clean
By Christine Esposito, Associate Editor
Published March 10, 2014
Hard work pays off, as Espro Sports Cleaner, a stain treatment designed to keep sports uniforms as clean as opening day, makes it to the big leagues. Read More »
A Call for Action
After P&G Break-In
Published March 7, 2014
A security summit planned in Cincinnati Read More »
Published March 5, 2014
Rodman J. Zilenziger, the founder of Rodman Publishing Corporation (now, Rodman Media Corporation), died on Feb. 2, 2014. He was 85. In 1964, while serving as vice president of sales for Dorland Publishing, Zilenziger co-launched Detergent Age, whic… Read More »
Published March 5, 2014
PZ Cussons Plc’s sales rose 4.1% to $709.2 million for the six months ended Nov. 30, 2013. Operating profit increased 6% with performance in Africa and Europe offsetting the impact of a weakening in Asian countries. Excluding the exchange rate… Read More »
Innovation Wanted
By Tom Branna, Editorial Director
Published March 5, 2014
Suppliers to the laundry and home care sector bring new products, new capacity and new technology to market as consumers seek solutions to make cleaning easier than ever. Read More »
TSCA Reform Tops ACI Agenda
By Tom Branna , Editorial Director
Published March 5, 2014
The laundry care category is awash with novel chemistry and dispensing concepts. But to keep the innovations flowing, the industry calls for meaningful reform of the 1976 Toxic Substances and Control Act during the annual meeting and convention of the American Cleaning Institute. Read More »
When Better Is Best
By Tom Branna, Editorial Director
Published February 17, 2014
Find out what it takes to be a winner of the 2014 Better Homes and Gardens Best New Product Awards. Read More »
Who Will Lead P&G?
Published February 14, 2014
Some familiar names top the list Read More »
P&G Cuts Earnings Outlook
Published February 12, 2014
Currency woes in emerging markets to blame Read More »
Reckitt Benckiser Rolls Out Finish Power & Free
Published February 12, 2014
New line of dishwasher products with hydrogen peroxide action Read More »
Gaining Fans in New York
By Tom Branna, Editorial Director
Published February 10, 2014
Singer Toni Braxton, aided by her sisters, helped the detergent brand put on a show to celebrate the launch of Gain Flings! Read More »
Published February 7, 2014
Following are the contact details of trade associations that serve various segments of our industry and are mentioned frequently in the pages of Happi. Associations that are not listed but wish to be included should contact Tom Branna, Happi/Rodman Media, Ramsey, NJ Tel: (201) 880-2223; Fax: (201) 825-0553; Email: tbranna@rodmanmedia.com. Read More »
Published February 7, 2014
Clariant has closed the $63 million sale of its detergents & intermediates business to International Chemical Investors Group (ICIG). Nearly a third of the transaction was cash. According to Clariant, the divesture enables the company to focus on… Read More »
Winning Brands Adds New  Size of Kind Detergent
Published February 7, 2014
Kind now comes in a one-gallon bottle. Winning Brands Corporation now offers a one-gallon SKU of its Kind laundry detergent, a proprietary formulation for consumers with sensitive skin. The first commercial retailer of the one-gallon pack is M… Read More »
Published February 7, 2014
Advertising in use by Church & Dwight and Unilever’s Dove has been impacted by the National Advertising Division (NAD) and the National Advertising Review Board (NARB), respectively. NAD recommended that Church & Dwight discontinue cer… Read More »
The Best and the Busts In Cleaning Products
Published February 7, 2014
  Consumer Reports’ recommendations are valued by shoppers, and the consumer advocate publication recently revealed what cleaning products it finds are worth the money and which are  “a waste of elbow grease.” For ins… Read More »
Published February 3, 2014
Created HAPPI in 1964 and went on to start many other B-to-B titles. Read More »
BASF Invests in DfE Chelating Agent Production
Published January 29, 2014
New facility to be built at Evonick's Theodore, AL site. Read More »
PZ Cussons Sees Sales Rise
Published January 21, 2014
Brands are in, spas are (on their way) out. Read More »
‘Good Progress in Tough Markets’ at Unilever
Published January 21, 2014
How did this household and personal care giant fare for the year? Find out here. Read More »
Lights! Camera! Emotion!
By Tom Branna
Published January 15, 2014
Software helps retailers and marketers gauge consumer reaction. Read More »
NAD Issues Request to Church & Dwight
By Christine Esposito, Associate Editor
Published January 13, 2014
Arm & Hammer 4x detergent claims questioned by competitor. Read More »
Detergent Executives Flock to ACI Annual Meeting
By Tom Branna
Published January 8, 2014
With three weeks to go, attendance approaches 800. Read More »
Pet-Friendly Cleaning Products New at Good Home Co.
Published January 1, 2014
Good Home Co. has created a special line of eco-friendly 100% all-natural Pet-Friendly Home Cleaning Products. They are free of sulfates, parabens and phthalates and each features a delightful “Playing in the Meadow” scent, which evokes a… Read More »
Published January 1, 2014
Sure it is more than 80 years old, but Dreft laundry detergent isn’t shying away from new marketing tactics. In fact, the venerable brand has new high-tech addition: the “Amazing Baby Days” app for mobile devices. Designed with both… Read More »
Published January 1, 2014
The following are recently issued patents related to fabric care. • US Patent No. 8,598,109 B2; Method Products, Inc., San Francisco, has patented a fabric softener formulation. It is comprised of methyl bis(canola amidoethyl)-2-hydroxyethyl am… Read More »
By Tom Branna, Editorial Director
Published January 1, 2014
“Mundane.” “Awful.” “Dreadful.” These are just some of the words experts use to describe the laundry process…and it breaks my heart. Want to know my dirty little secret? Well, one that I can share in a famil… Read More »
A Laundry List Of Innovation
By Tom Branna, Editorial Director
Published January 1, 2014
Unit dose formulas have made the biggest splash in the laundry detergent category in the past year, but formulators still have more ideas to spur growth in a sluggish category. Read More »
Now Smell This!
By Tom Branna, Editorial Director
Published January 1, 2014
Fragrance plays an important role in every household-cleaning category. No wonder why marketers are devoting more resources than ever to product perfumery. Read More »
Organic, Natural Explained
By Tom Branna, Editorial Director
Published December 30, 2013
Trying to get your product certified as natural or organic? Before wading through the process, Julia Hernandez of The DeWolf Companies (DeWolf Chemical, Glenn Corporation, Tempo Canada) explains how to go about it correctly. Read More »