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  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director || January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • Tiny Bubbles

    Tiny Bubbles

    Christine Esposito, Associate Editor || December 7, 2015
    Big names dominate shelf space in the laundry aisle, but they aren’t the only products helping consumers clean their clothes. Here’s a look at specialty and independent brands in fabric care.

  • Ashland’s Integra 44 Microbiocide Is Ecocert-Certified for Natural Detergents

    December 3, 2013
    mmercial unit of Ashland Inc., reports that Ecocert has verified that Integra 44 microbiocide conforms to its standards for use in natural laundry detergents. Integra 44 microbiocide offers broad-spectrum antimicrobial protection in a range of consu…

  • Winning Consumers Dropps by Dropps

    Winning Consumers Dropps by Dropps

    Tom Branna, Editorial Director || April 2, 2012
    The company that popularized the laundry pack category in the US is back with fabric softeners in convenient, easy-to-handle, single dose forms.

  • Tide Pods Have Landed

    Tide Pods Have Landed

    Tom Branna, Editorial Director || March 1, 2012
    The rollout of this multi-benefit detergent is the biggest innovation to hit the laundry category in decades, insists Procter & Gamble.

  • Sniff Test

    Sniff Test

    Christine Esposito, Associate Editor || January 10, 2012
    From sophisticated to simple, today's household care products feature scents that deliver olfactory pleasure and reinforce a brand's DNA to an increasingly discerning consumer base.