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Green, Natural  Organic
By Tom Branna, Editorial Director
Published November 21, 2012
Sustainable products are still in demand, but successful companies must find the right audience and deliver the proper message. Read More »
Not Exactly Cleaning Up
By Tom Branna, Editorial Director
Published November 21, 2012
The category continues its years-long slump, as the innovations that jump-started the detergent industry fail to materialize. Read More »
Published November 20, 2012
More on single-load liquid laundry packets. Read More »
Seventh Generation Expands Home Care Collection
Published November 6, 2012
Mandarin and Sandalwood Detergent Packs • This season, Seventh Generation is bulking up its home care line with three new specialty cleaners as well as a new dish liquid and laundr… Read More »
Published November 6, 2012
Disneyâ��s Cinderella Collection Arrives at Sephora Read More »
Published November 6, 2012
• The American Cleaning Institute (ACI) debuted a detailed online inventory of ingredients used in consumer cleaning products as part of ACI’s Cleaning Product Ingredient Safety Initiative. The new Cleaning Product Ingredient Inventory i… Read More »
Published November 6, 2012
ACI Responds To Cleaning Product Claims Read More »
A New Normal?
By Tom Branna, Editorial Director
Published November 6, 2012
The industrial and institutional cleaning market is struggling to regain pre-recession growth rates, but some observers say the days of picking low-hanging fruit are over. Read More »
Published November 5, 2012
Arm & Hammer, Oxiclean and Nair drive business. Read More »
Published November 2, 2012
Check in and help Happi.com spread the word. Read More »
Published November 2, 2012
  As Hurricane Sandy swept through the East Coast, residents evacuated or hunkered down and braced for the worst. And that is what they got.   Lives have been lost (the numbers continue to rise as of this morning) and ther… Read More »
Published October 30, 2012
...and a 4-year growth and efficiency plan that cuts 6% of workforce. Read More »
Published October 26, 2012
Integer Group research shows differences in demographic groups. Read More »
Published October 23, 2012
"The Letter" makes headlines in The Wall Street Journal. Read More »
Published October 19, 2012
Safety concerns on laundry detergent packs. Read More »
Published October 3, 2012
New dish soap, laundry packs and much more. Read More »
Published October 1, 2012
• Betco Corporation debuted the newest addition to its Symplicity Laundry Program—Symplicity Built Detergent Ultra 225. According to the company, the product sets the latest standard in innovative cleaning technology by combining deterge… Read More »
Method Unveils New Fabric Softener
Published October 1, 2012
• Method has launched a new dryer-activated fabric softener spray, which is billed as the first of its kind. The plant-based, ultra-concentrated formula has a custom-dosing format that delivers… Read More »
Published October 1, 2012
P&G To Roll Out Olay CC Creams Read More »
Published October 1, 2012
• Woolite took on New York Fashion Week with a pop-up shop in the SoHo section of New York City. The boutique, which opened Sept. 6, featured the latest fashions and following the brand’s campaign slogan—”WooliteWashed. Clo… Read More »
Published October 1, 2012
SC Johnson Gets Kids Ready for Back To School Read More »
All Systems Go
By Christine Esposito, Associate Editor
Published September 28, 2012
Working with the right testing service provider can make all the difference in getting products to market faster and in compliance. Read More »
Detergent Industry To Meet in Singapore
Published September 28, 2012
The AOCS event features presentations by the leaders of Kao, Unilever and Procter & Gamble Read More »
Published September 7, 2012
Analysts say the company has to do better creating new products. Read More »
Published September 6, 2012
Detailed list contains almost 1,000 ingredients. Read More »
Designing Sustainability that Sells
By Marc Stoiber
Published September 5, 2012
Marc Stoiber explains how to turn green into cash. Read More »


 Tide has enlisted the help of Hollywood&rsqu
Published August 31, 2012
• Tide has enlisted the help of Hollywood’s favorite 90 year-old, Betty White, for a makeover on its Tide plus Bleach Alternative detergent. Now, the product will be known as Tide Vivid… Read More »
Published August 31, 2012
CoverGirl Gets Rockin with New Faces Read More »
Published August 31, 2012
• US Patent No. 8,211,848 B2; Procter & Gamble has patented a liquid laundry detergent composition comprising at least 12 catalysts, wherein the ratio of the total reduction in activation energy in kilojoules per mole achieved by the catal… Read More »
Online Coupon Hunting Habits
Published August 31, 2012
• Nearly half of US consumers—about 88.2 million—will use online coupons and codes during 2012, according to a recent analysis done by eMarketer, and by the end of 2013, 96.8 million US adults will have used such discounts.… Read More »
Published August 31, 2012
Packaged Facts estimates that antioxidant-featuring foods, beverages, supplements, and personal care/cosmetics totaled $65 billion in US retail sales in 2011, up 9% over 2010. By 2016, the market is projected to approach $86 billion—and persona… Read More »
Spanning the Globe
By Tom Branna, Editorial Director
Published August 31, 2012
Most surfactant suppliers will go to the ends of the earth these days in search of growth as gains in developed markets slow. Read More »
Published August 30, 2012
Reckitt Benckiser brand to set up store during Fashion Week. Read More »
Published August 24, 2012
Intermediates have applications in surfactant manufacturing. Read More »
Published August 22, 2012
Starbucks reveals effort to turn coffee grounds into detergent ingredients. Read More »
25. McBride
Published August 6, 2012
United Kingdom www.mcbride.co.uk Sales: $1.2 billion Key Personnel: Chris Bull, chief executive officer; Richard Armitage, finance director; Colin McIntyre, divisional managing director, UK; Andrea Barbier, divisional managing director, western con… Read More »
14. LG Household  Healthcare
Published August 6, 2012
South Korea www.lgcare.com Sales: $2.1 billion Key Personnel: Suk Cha, vice chairman and chief executive officer. Major Products: Household—laundry and dishwashing detergents, fabric softener and kitchen cleaners. Personal care—toothpa… Read More »
9. Lion
Published August 6, 2012
Japan www.lion.co.jp Sales: $3.6 billion Key Personnel: Masazumi Kikukawa, director, executive officer and executive general manager of health and home care products. Major Products: Oral care, skin care, beauty products, toiletries, fabric care,… Read More »
5. Kao
Published August 6, 2012
Japan www.kao.co.jp Sales: $10.0 billion Key Personnel: Michitaka Sawada, president and chief executive officer; Hiroshi Kanda, president, consumer products; Tatsuo Takahashi, president and chief executive officer, Kao Customer Marketing Co., Ltd;… Read More »
4. Henkel
Published August 6, 2012
Germany www.henkel.com Sales: $10.7 billion Key Personnel: Kasper Rorsted, chief executive officer; Carsten Knobel, executive vice president, finance and purchasing; Kathrin Menges, executive vice president, human resources and infrastructure servi… Read More »
3. Reckitt Benckiser
Published August 6, 2012
United Kingdom www.rb.com Sales: $12.1 billion Key Personnel: Rakesh Kapoor, chief executive officer; Heather Allen, executive vice president, category development; Freddy Caspers, executive vice president, LAPAC; Liz Doherty, chief financial offic… Read More »
Published August 6, 2012
Plans to roll out Vivid White + Bright product. Read More »
Published July 26, 2012
New production plant will be onstream next year. Read More »
Published July 26, 2012
Foreign exchange rate cuts into gains. Read More »
Published July 19, 2012
McDonald gets support as Ackman's stake reaches $1.8 billion. Read More »
Published July 11, 2012
ACI reiterates maintenance of unit dose products. Read More »
Published June 29, 2012
• The Consumer Specialty Products Association (CSPA) supports the recommendations set forth by the American Association of Poison Control Centers (AAPCC) regarding the importance of keeping laundry detergent products out of the reach of childr… Read More »
Published June 29, 2012
Bill To Bolster Small Business Exports Read More »
49. Method
Published June 29, 2012
San Francisco, CA 415.901.6300 www.methodhome.com Sales: $112 million (estimated). Key Personnel: Drew Fraze, chief executive officer; Adam Lowry, co-founder and chief greenskeeper; Eric Ryan, co-founder and chief brand architect. Major Products: L… Read More »
38. Seventh Generation
Published June 29, 2012
Burlington, VT 802.658.3773 www.seventhgeneration.com Sales: $165 million. Key Personnel: John Replogle, chief executive officer and president; Tim Fowler, chief scientific officer; Joey Bergstein, chief marketing officer. Major Products: Natural 4… Read More »